Buick丨Buick E5 sales have declined seriously, and it is not possible to fight a price war

Mondo Cars Updated on 2024-01-30

According to the sales volume that broke out in November, the Buick E5, which had a very average sales volume, only had 1,221 units in November, and this was a 16The 990,000 Pioneer Edition model, the current official guide price of the Buick E5 is 1699-27.890,000.

At its peak, the sales of Buick E5 reached 4,868 units, giving many consumers an illusion that this car is really okay, after all, 16990,000 can buy a joint venture pure electric medium-sized SUV based on the Autoneng platform, and it is equipped with L2 level intelligent driving assistance at the entry, equipped with 8155 car machine chip, no matter how you look at it, this car should not be 1221 sales.

First of all, for the Buick E5, it has three versions of 545km, 603km and 620km of range, and the fastest acceleration per 100 kilometers reaches 64 seconds, with a new logo design, closed grille, dimensions of 4892 1905 1655mm, wheelbase 2954mm. The rear lights are a continuous design, with internal light sources supporting breathing lights and concealed door handles.

Inside, the new car has a dual-screen design, with a size of 30 inches and a resolution of 6K.

It can be said that it is completely different from Buick's fuel model.

As a joint venture model, Buick E5 did everything it should do, but Buick E5 was not welcomed, those who bought it hated it, and those who didn't buy it were wait-and-see, resulting in a serious loss of sales.

First of all, for the old owners of Buick E5, they are very dissatisfied with the price of the entire E5, on October 20, Buick E5 launched an entry-level model, the official guide price is only 16990,000, a decrease of 3 compared with the initial entry-level model90,000 yuan. This makes the old car owners dissatisfied, they believe that this newly launched entry-level model, the appearance, platform, and power are the same, and only the configuration rights and interests are different, so although it is not a direct official drop, it is also equivalent to an official drop in disguise.

And the price reduction is not terrible, the terrible thing is to play word games for you, because when Buick E5 was first listed, it launched the "user purchase insurance rights", which also leads to why Buick E5 would rather get on the new car than compensate you for the "insurance agreement", which makes the old car owner very uncomfortable.

For the disgusting old car owners, many new consumers have different views on Buick, originally in a wait-and-see state, but now they see Buick officials playing word games like this, and the heart of buying is completely wiped out.

What's more, as a 200,000 pure electric medium and large SUV, the configuration can be said to be very stretched, the same level of 200,000 models, whether it is Xiaopeng G6 or Zhiji LS6, the whole system is equipped with L2 level assisted driving as standard, more than Buick E5 top configuration road traffic sign recognition, fatigue driving tips, remote control parking, automatic lane change assistance, tracking reversing, hill assist, steep hill descent and other functions.

If it weren't for such a disgusting old car owner, I believe that at least it is still very decent, in the face of declining sales, it can also be said that consumers do not know the goods, and now it is completely their official "made".

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