On Chinese New Year's Eve on December 31, the fireworks show of Guangzhou Sunac Park. Photo courtesy of the interviewee.
Hualong Network News (Chief Reporter Dong Jin) On January 1, the New Year's Day holiday is coming to an end, and tourists from all over the world are preparing for their return trips, looking at the festival shooting**and**Post sharing: "It's snowing outside, it's really comfortable to nest in the big kang room in the Northeast", "Together with the crowd, count down the New Year's Eve when the fireworks are gorgeous", "This time-honored brand is old, authentic Shanghai flavor" ......
This New Year's Day, tourists from the south to the north and young people exploring new ways to play locally have driven the hot consumption on New Year's Day. On January 1, Meituan released consumption data for the New Year's Day holiday, showing that Shanghai, Beijing, Chengdu, Shenzhen, and Guangzhou ranked among the top five in the country in terms of consumption scale, with a year-on-year increase of more than 230% in online dine-in transactions, and a year-on-year increase of ......225% in orders for leisure and entertainment such as party, tea brewing around the hearth, and livehouse
The supply is diverse, the treasure city continues to be hot, and the online and offline efforts are made together, and the New Year's Day holiday is booming.
The "must-eat" restaurant is full
During the New Year's Day holiday, Shanghai's "must-eat list" restaurants and people sat in a queue at the entrance of the restaurant. Photo courtesy of the interviewee.
On December 31, Shanghai's "must-eat list" restaurants and restaurants were all full during lunch and dinner hours, and there were customers sitting in a queue waiting at the entrance of the store, and the chat room probed into the store to "strafe" whether there were any vacant seats.
The number of visitors on New Year's Day is 50% higher than that of normal holidays, and the reception capacity is already full. Blue Bird, brand director of Renhe Museum, said that at four o'clock in the afternoon in the past two days, there were more than 500 tables waiting in the store, and at half past eight in the evening, there were still more than 400 tables waiting.
During this New Year's Day, there are long queues at the entrance like "Renhe Pavilion", and there are many restaurants waiting for the number to be refreshed, and the demand for the holiday is strong.
According to Meituan data, in the first two days of the holiday, the national dine-in online transaction volume increased by more than 230% year-on-year, of which the dine-in transaction volume contributed by non-local consumers increased by more than 310%. Guangdong, Jiangsu, Shanghai, Beijing, and Zhejiang are the top provinces and cities in terms of online dine-in transaction volume, and in terms of increment, Fujian and Heilongjiang have the strongest momentum of dine-in consumption, with a year-on-year increase of nearly 4 times.
In addition to food and beverage consumption, holiday entertainment methods such as party, cooking tea around the stove, livehouse, and KTV are still sought after by young people, among which, in the first two days of the New Year's Day holiday, the number of livehouse orders increased by 177% year-on-year. According to Meituan data, in the first two days of the holiday, the order volume of teahouses increased by more than 260% year-on-year, and the order volume of Chengdu, Tianjin, Shanghai, Chongqing, and Xi'an ranked among the top five.
Rubbing the bath and waiting for the "big kang room" to take a photo
On New Year's Day 2024, "North-South Crossing" is a popular trend for young consumers to travel during the holidays, and tourists from afar have set off a new way to play the New Year.
How persistent southerners are with snow" "The northeastern bathhouses are crowded with southerners" ......During the New Year's Day holiday, the three northeastern provinces are still the "home field" of southerners. According to Meituan data, two days before the holiday, the top three source cities for tourists from outside the province in Northeast China were: Beijing, Shanghai and ShenzhenSouthern cities such as Sanya and Kunming have become popular destinations for northern tourists to "escape the cold and New Year's Eve".
Among them, the Northeast Bathing Center and Guangdong Hot Spring Resort have become popular options for local young people in the north and south to spend their holidays.
Meituan data shows that in the first two days of the holiday, the number of orders for bathing centers increased by 180% year-on-year. "This New Year's Day Northeast is too hot, and the bathing center is waiting for the 150th to start. Wang Ru, a tourist from Shanghai who came to the Northeast for tourism, said.
Taking fashion photos in the "big kang room" in the Northeast has become a must-have choice for many tourists. Photo courtesy of the interviewee.
During this New Year's Day holiday, in addition to skiing and bathing, southerners were also "conquered" by the big kang room in the northeast, wearing flower cotton jackets to sleep in the big kang room, and young people in the south found a new way to celebrate the New Year. According to data from Meituan and Dianping, in the past month, the search volume of "Dakang Fang" has increased by 200% year-on-year, and during the New Year's Day, Harbin led the country in the number of bookings related to "Dakang Fang".
Visit the vegetable market to experience the characteristic photo
In the face of the peak tourist season on New Year's Day, consumers are keen to choose a variety of travel methods and explore the treasure city of New Year's Eve tourism. According to Meituan data, Shanghai, Beijing, Chengdu, Shenzhen, and Guangzhou rank among the top five in the country in terms of consumption scale, and among the popular treasure cities, Harbin and Shenyang continue to occupy popular positions, Jingdezhen and Weihai maintain a high growth rate, and Xi'an, Luoyang and other popular check-in cities this year continue to be hot.
According to data from Meituan and Dianping, during the New Year's Day, the search volume of Dianping's "Yibin Home" soared by 6 times, with Chengdu, Nanjing, Xiamen, Shanghai, and Foshan being the top five southern cities in terms of search popularityThe search volume of "Daoli Vegetable Market" has increased by 8 times, the number of reviews has increased by more than 9 times, and the number of notes and strategies has increased by more than 10 timesSince December, Yin Fatzi Fried Cake, Acai Malatang, and Demin Wang-style Dry Fried Tenderloin have been the top 3 Daoli delicacies with the most check-in numbers among southern tourists.
Industry insiders said that the hot consumption during the New Year's Day holiday has made a good start for the New Year's market and also demonstrated the potential of domestic demand. With the approach of the Spring Festival holiday, the New Year's Day holiday will release new consumer demand, and the consumer market is expected to continue to heat up through the connection of online Internet platforms to match rich and high-quality supply and stimulate local and remote consumption.