Live e-commerce is becoming more and more popular, and since 2021, many merchants have entered the Douyin e-commerce live broadcast, and I also started to be a pitcher at this time, because I entered the game early and ate a wave of dividends. But this year, more and more businesses are entering the game, and the competition in the industry is becoming more and more fierce, even if I am already an old pitcher, I feel that the work is getting more and more difficult to do.
When I live stream, I have to take care of the acquisition of multiple traffic channels, and sometimes I even have to make choices, make adjustments, establish plans, and optimize materials every few minutes. After all, people's energy is limited, and they are dizzy every day, but the ROI is up and down, and they can't be stable, and they are very anxious. Fortunately, after using a huge amount of Qianchuan global promotion, the situation has changed, allowing me to easily achieve the optimal overall production ratio in the complex and changeable Douyin traffic ecology.
For example, when a single product achieves 1 million GMV in a single month, should we choose to chase it or continue to maintain itA lot of pitchers have a hard time judging. This is a common problem among merchants and pitchers: it is difficult to tell whether they have missed out on the 10 million explosive products in a single month, or if they have hit the category ceiling. At this time, we can use the huge amount of Qianchuan global promotion to make timely delivery strategy judgments.
When I was researching the overall data**, I found that the overall GMV of the live broadcast room can be increased by 15% to 20% on the basis of the stable overall ROI. Global promotion With the overall payment ROI of the live broadcast room as the optimization goal, the business scale can be continuously expanded when the overall payment ROI of the live broadcast room is achieved, and the overall use feedback is closer to the essential business needs of merchants.
I also found that many merchants choose to use global promotion in special nodes to increase volume, and at the same time achieved more than expected results, I have a good pitcher friend, he used global promotion in the cold start node of the live broadcast room, and obtained a better GMV at the initial stage, which improved the team's confidence in live broadcasting.
Global promotion feedback survey
Now that I have been using global promotion for a while, I have summarized the following suggestions, friends who want to use global promotion can refer to it: Invest enough time, it is recommended that you use it for more than three days, and maintain global delivery throughout the day or full live broadcast. Second, if you invest enough to consume, a few dozen yuan or a hundred yuan per day, there is a high probability that you will not be able to feel the effect of global promotion, and it is recommended to consume at least 200 yuan per day. Third, set a reasonable ROI target, directly refer to the system's suggested bid, and set the overall ROI no more than 12x.
If you want to get excess returns, you need to find "opportunities to be one step ahead". Now that the competition on the supply side of Douyin merchants is becoming more and more fierce, you can really try the new "efficiency improvement" products, and the huge number of Qianchuan global promotion is very easy to use, it can be fully automatic observation, adjustment, and intelligent judgment of when to chase and other issues, so that we can gain an advantage in the delivery.