Huang Zhaogen, assistant general manager of Chery Automobile Co., Ltd. and general manager of EXEED Xingtu Marketing Center, recently revealed in a communication with Zhidian that 2024 will be the year of decisive transformation of the Xingtu brand. The company plans to launch a total of 9 new vehicles, including Yaoguang PHEV, Lingyun PHEV and Lanyue PHEV based on the M3X superhybrid platform, as well as Star Era ES Range Extension, Star Era ET (including range extension), large SUV (including range extension), hunting SUV (including range extension), MPV (including range extension) based on the E0X platform.
In the year of the decisive battle, nine new cars of Xingtu were released.
In 2024, the Xingtu brand will comprehensively upgrade its product line and launch a number of new models to meet different market needs. The new cars released this time include the Star Era ES and Star Era ET, which have a large proportion of the extended-range power in the Star Era sequence, as well as the Star Journey Sequence developed with fuel + plug-in hybrid dual power paths, including the Chasing Wind Hybrid, Yaoguang C-DM, Yaoguang, Lanyue, Lingyun, Lanyue C-DM and other models.
Epoch ES and Epoch ET: Pure electric + extended range technology are cleverly combined.
The Star Era sequence will take a pure electric + extended range parallel technical path, of which the Star Era ET, codenamed E0Y, will be launched in March next year, and the transverse extended range model will be launched in December next year. In addition, the E03 Epoch ES range extender is scheduled to be launched in December 2024. The application of this technology path allows the Xingtu brand to compete directly with the ideal L-series models, providing consumers with more choices.
Star Sequence: Dual power path of fuel + plug-in hybrid.
Xingtu Sequence will develop with a dual power path of fuel + plug-in hybrid, bringing more power options to the market. The Chasing Wind Hybrid will be released in January 2024, the Yaoguang C-DM is scheduled to be launched in February next year, the Yaoguang and Lanyue models will be launched in April and June next year, the Lingyun Nian will be released in September next year, and the Lanyue C-DM is scheduled to be launched in December next year.
The future is promising, and Chery Xingtu has risen strongly.
In the comprehensive upgrade plan for the Chery Xingtu brand in 2024, it has fully demonstrated its determination and strength by introducing a number of new models. Whether it is the Star Era ES and Star Era ET using pure electric + range extension technology, or the Star Journey sequence of fuel + plug-in hybrid dual power path, it will provide consumers with more advanced, more environmentally friendly and richer travel options. With the successive launch of these nine new cars, Chery Xingtu is expected to rise strongly in the automobile market and inject new vitality into the industry. In the decisive year ahead, consumers can expect more innovations and surprises, and the Chery Xingtu brand will surely become a bright spot leading the development of the automotive industry.