In the winter of 2023, a cold wave swept across the country, and the temperature plummeted, as if overnight, pulling people from the warm autumn sun to the cold of winter. With the advent of this cold wave, the sales of an outdoor winter garment, the jacket, have increased significantly. The "jacket", because of its excellent windproof, waterproof and breathable properties, has become a must-have choice for outdoor activities in winter. This year, due to the increase in the price of down jackets, people's demand for jackets has reached an unprecedented height. Whether it's hiking, mountaineering, skiing, or city commuting, jackets have become the first choice for people to protect against the cold.
The fashionable design of the jacket also makes people no longer feel that winter clothing is monotonous and boring. Major brands and merchants have also seized this opportunity to launch a variety of jacket products to attract the attention of consumers. Some have launched the best jackets, three-in-one multiple ways to wear, using more advanced technology and materials, improving thermal performance and comfort;Some give consumers more discounts on ** to attract them to buy.
Let's take a look at the mainstream jacket brands on the market and see what the price of these jackets is. The first place in the price list of the jacket is Archaeopteryx, and the reference price of the best-selling jacket is 7,000 yuan. Founded in Canada, the brand is a world-renowned high-end outdoor brand, and its products are mostly used in rock climbing, hiking and other activities. The standard version of the jacket is introduced to ensure ventilation, comfort and flexibility.
The second place in the price list of the jacket is the mammoth, and the reference price of the best-selling jacket is 4298 yuan. Founded in Switzerland in 1862, Mammut is one of the well-known manufacturers of mountaineering and outdoor equipment, with 5 series of alpine climbing, rock climbing, skiing, trail running, hiking and hiking. Launched the detachable 3-in-1 hardshell jacket, the outer coat is made of high-quality windproof and waterproof fabric, and the inner layer is a 750 puffy down jacket;Kaile stone ranks 3rd on the list, and the reference price of the best-selling jacket is 2800 yuan. The brand is committed to promoting mountaineering and adventure sports, providing high-performance outdoor equipment for athletes and professional enthusiasts. Its products have been tested in extreme environments and have undergone 10 years of iteration.
The north side ranks 4th on the list, and the reference price of the best-selling jacket is 2378 yuan. The three-in-one jacket launched by a well-known outdoor brand in the United States realizes multiple wear and pull, chain detachable, and uses 550 canopy goose down liner to keep warm from the cold, highly waterproof and windproofColombia ranks 5th on the list, and the reference price of the best-selling jacket is 1552 yuan. Columbia's name originated from the Columbia River in the United States, and its jacket products are windproof, waterproof, and comfortable, and can cope with the complex changes in the outdoor environment.
Wolf Claw ranks 6th on the list, and the reference price of the best-selling jacket is 1,300 yuan. A well-known outdoor brand in Germany, the outer layer of its jacket products is self-developed texapore fabric, which is not afraid of rainy weather, refreshing and free, galloping outdoors;The trailblazer ranked 7th, and the reference price of the best-selling jacket was 459 yuan. The jacket products launched are casual and versatile, and they are suitable for multiple scenarios, and one jacket can be used for all.
Decathlon is in 8th place, and the reference price of the best-selling jacket is 449$9. Founded in France, it provides support from chain sporting goods business to the entire sports industry chain, and has a rich line of private label products. Its three-in-one jacket flexibly copes with variable temperature differences, effectively prevents cold air backflow, and reduces heat lossBo Xihe ranked 9th on the list, and the reference price of the best-selling jacket was 419 yuan. The three-in-one jacket launched has a dense and compact shell structure to effectively block cold air. The inner liner is made of fleece, which permanently gathers heat and locks in the temperature.
The reference price of Camel's best-selling jacket is 399 yuan, and it has won the Global Jacket Product Award in Munich, Germany, and is the top 1 jacket brand in online sales. The 3-in-1 hardshell jacket has a detachable windproof cap, waterproof zipper placket, hidden zipper pocket and hem drawstring adjustment to fit the body and prevent cold wind from pouring in. High-tech waterproof fabric, anti-static technology, avoid dust and hair sticking, easier to care for. With a wide range of styles and colors, it is suitable for commuting and outdoor outings.
Warm Winter Good Thing Award