From December 9th to 10th, the 4th New Wave Brand Conference hosted by the new consumption industry ** Wave New Consumption was held in Shanghai, and the 2023 New Wave Annual Awards Ceremony was also held during the conferenceAmong more than 1,000 brands and service providers, only 23 were shortlisted for the final winners. As a global digital and intelligent retail and scene operation service provider trusted by brand customers and recognized by the industry, Qisheng Technology has been successfully selected into the "New Wave 2023 High-quality Growth Brand - Digital and Marketing Service Provider List"!
2023 is a critical year for brands to shift from the era of extensive dividend growth to high-quality development, and how brands can deeply discover their unique mission and differentiated characteristics in a fully competitive environment, steadily and deeply improve product quality and operational efficiency, so as to move towards high-quality development and sustainable value growth, is a major proposition that must be clarified at present. Ms. Chen Congrong, founder, chairman and CEO of Qisheng Technology, said that the biggest dilemma at present lies in the lack of market consumption growth and serious brand involution. The opportunity lies in the fact that China is still a huge consumer market, and the pursuit of consumers for a better life and consumption experience is long-term and continuous. As a retail digital service provider that deeply accompanies the growth of the brand, there are two important points for the future development of Qisheng Technology:
The first is to provide stores with better digital scene marketing capabilities. With offline interactive large screens, smart shelves, POS cashiers, AR windows, and online member applets, enterprise and micro shopping guides, private domain communities and other product tools, we help brands build digital marketing scenarios that integrate online and offline, and link public and private domains, so that consumers can enjoy the content and services of the whole scene, all-weather, and the whole process inside and outside the store. At the same time, it helps brands mine and utilize data assets, and with the help of advanced AI tools and visual data analysis, it provides consumers with more refined and sustainable marketing reach, significantly improving marketing efficiency and conversion effect.
The second is to significantly improve the operating income capacity of retailers in online and offline scenarios. Qisheng Technology has formed the ability to integrate the isolated online and offline traffic platforms and resources of retailers' various channels and stores, so that brand merchants can advertise in designated retailer channels through the advertising platform, accurately reach the target customer group, and also allow retailers to obtain additional revenue, so as to achieve mutual benefit and win-win results for brands and retailers.
In the face of future efficiency requirements and refined operation trends, Chen Congrong also put forward three suggestions for brands to enter digital or precision marketing:Global operations are importantThe integration of online and offline scenarios and the linkage of public and private domain traffic will become the new normal of retail in the future. 2、Global data is importantIn the era of AI, data will be the basic means of production for future businesses to achieve intelligence, and only by mastering data assets can we win the initiative in growth. 3、Refined operations require a larger board to improve operational efficiencyIn the global era, the business scenarios will be more diversified, and building a full closed loop of data flow, information flow, and service flow is a prerequisite for refined operation. The changing times have brought widespread uncertainty, and digitalization has set brands on the right course. Qisheng Technology will adhere to the continuous upgrading and iteration of digital scene marketing and global traffic operation capabilities, firmly grasp the three golden keys of "global domain, data, and AI", open the door to win deterministic growth for brand customers, and work together to witness the magnificent waves of the "digital economy era".