Recently, the mobile phone market has set off a new boom.
OnePlus 12, as a high-profile new phone, has attracted widespread attention and expectations. However, with the announcement of the pricing of the OnePlus 12, consumers have expressed their complaints and disappointment with it.
This has raised concerns about the deliberate disclosure of the best specifications by mobile phone manufacturers. So, why do mobile phone manufacturers adopt such a strategy?According to industry insiders, there are two main reasons why mobile phone manufacturers deliberately leak the best qualifications.
First, it is a marketing tool designed to create hype, attract attention and consumer discussion, thereby increasing the popularity and popularity of the new phone.
After all, arousing public interest and discussion about new phones is crucial for phone sales.
Second, the leakage is also to create a high-end image of the product. Often thought of as a symbol of quality and performance, it can trigger a consumer's desire to buy and make a memorable first impression.
However, this strategy doesn't always work. The OnePlus 12 was priced higher than expected, disappointing many consumers.
According to the official information, the starting price of OnePlus 12 is 4299 yuan, which exceeds many people's expectations. Consumers have complained on social **, thinking that this ** is too high, beyond their purchasing power, and even has a view that this is a fraud.
However, the high pricing of the OnePlus 12 did not dampen consumer enthusiasm. For those loyal to the OnePlus brand, the OnePlus 12 is still the new device they have been waiting for for a long time.
They believe that the OnePlus 12 will have better performance and experience, as the previous excellent performance of the OnePlus Ace2 Pro gives them great hope. The OnePlus Ace2 Pro has won the favor of consumers with its high-end configuration and below-expected**, which also makes them expect higher from the OnePlus 12.
Unlike the OnePlus 12, the OnePlus Ace2 Pro is priced lower than expected, causing a new round of heated discussions and attention.
As an important model of the OnePlus brand, the OnePlus Ace2 Pro announced a high-end configuration during the warm-up period, which made consumers' eyes shine.
However, what surprised people even more was the low-priced launch of the OnePlus Ace2 Pro. The standard version is priced at only 2699 yuan, which is really close to the people compared to other mobile phones of the same level, and gives consumers a lot**.
The reason why OnePlus Ace2 Pro is so loved by consumers is not only the discount**, but also its excellent performance. First of all, OnePlus Ace2 Pro is equipped with a high color gamut screen with high color reproduction, allowing users to enjoy more realistic visual effects.
In addition, it is equipped with a large battery with excellent battery life, so users can enjoy games and entertainment without any interruption. In terms of imaging, the OnePlus Ace2 Pro also surprises people.
It adopts the main camera + wide angle + macro photography module, which can meet the shooting needs of users in various different scenes. In addition, the addition of the body design and fingerprint anti-staining treatment further increases the OnePlus Ace2 Pro experience.
However, four months later, the OnePlus Ace2 Pro ushered in a price cut. The debut of many cost-effective flagships has made the market more competitive, and in order to continue to attract consumers' attention and purchases, OnePlus Ace2 Pro has made a price reduction.
The price of the high-end version has been reduced to 2609 yuan, and the price of the standard version is lower, which further improves its cost performance. Overall, consumers' expectations for the OnePlus 12 have not met, but the success of the OnePlus Ace2 Pro has given them higher expectations for the new flagship.
The impact of mobile phone manufacturers' deliberate leakage and low-cost release on marketing strategies is obvious. These strategies can both attract public attention and increase visibility, as well as create a high-end image of the product and stimulate the desire to buy.
However, when formulating such a strategy, mobile phone manufacturers also need to pay more attention to the actual needs and purchasing power of consumers, so as not to lose their recognition and support for the market.