Advertising is a means of commercial propaganda with the aim of attracting consumers' attention and prompting them to purchase a product or service. When developing an advertising strategy, advertisers may choose the right persona and persona based on market demand and consumer preferences. The image of foreign men in China may be perceived as more attractive and international, so it is used in advertising to increase the attractiveness and market competitiveness of the product.
As a multicultural country, China has a rich diversity of ethnic, regional and gender characteristics. However, in advertising, the image of Chinese men seems to be marginalized. Foreign men are frequently featured in advertisements, but Chinese men are rarely seen. This phenomenon may be motivated by the pursuit of novelty and internationalization, but it also gives a sense of inequality and injustice.
When it comes to creating images and promoting products, the advertising world often chooses foreign men, probably because they give a strange and attractive feeling. Foreign men have different looks, figures, and styles than Chinese men, and this difference may make them more conspicuous and special. However, this preference can also make viewers feel ignored and excluded.
Today's Chinese men are not only responsible for the livelihood of their families, they are also active participants in modern society and Internet consumers. However, there seems to be a lack of sensitivity in the advertising world to the changes in Chinese men. More advertisements should show the diverse charm of Chinese men, provide them with more choices and opportunities, and truly reflect the lifestyle and values of modern Chinese men in the advertising portrayal.
In addition to satisfying the needs of a Chinese male audience, there are also commercial benefits to including a Chinese male image in advertising. China is a huge consumer market, and men also play an important role in shopping decision-making. By showcasing the life scenes and purchasing power of Chinese men, ads can better reach the target audience and increase the market share of the product.
One of the ways to solve this problem is to train more good local male actors and models to become the protagonists of advertising. In addition, the advertising industry should also pay more attention to equality and inclusion, not only to pursue the strangeness of foreign men, but to create a more diverse and equitable advertising world through the integration of various cultural elements.
In the era of equality and multiculturalism, the advertising industry should abandon the one-sided prejudice against the image of Chinese men and give Chinese men more opportunities to express themselves. By skillfully constructing the storyline, choosing the right actors, and contextualizing the situation, advertising can create a more interesting, emotive environment that truly represents the youth, energy, and diversity of contemporary Chinese men.