In the practice of sustainable development in the global corporate world, SHEIN, a leading fashion and lifestyle retailer, has shown active leadership, and has continuously carried out in-depth exploration and innovative practices in promoting the green transformation of the industry, promoting resource recycling and environmental protection.
By working closely with partners such as Queen of Raw, a U.S.-based sustainable fashion technology company, SHEIN is committed to sourcing surplus inventory fabrics for reuse, effectively reducing the consumption of raw materials and the environmental impact of new fabric production, and has set a goal to achieve a fully circular vision by 2050.
In this collaboration, SHEIN uses Materia MX, a patented software developed by Queen of Raw, to find backlogs of fabrics from other clothing brands as raw materials to make them landfills. Driven by this innovative model, SHEIN has successfully traced millions of yards of high-quality second-hand fabrics, effectively alleviating waste in the textile industry chain, reducing the demand for and consumption of new raw materials, and strongly promoting the development of a circular economy.
Stephanie Benedetto, CEO of Queen of Raw, said: "We are excited about the prospect of this partnershipSHEIN's small single quick reaction mode and agile chain system, combined with the reuse of the backlog of clothing fabrics, are undoubtedly an effective waste reduction strategy. Combining SHEIN's production model with our blockchain traceability technology can unleash the powerful innovation of the whole link from sourcing to design and efficient production. ”
According to Queen of Raw, about $120 billion worth of unused unused fabrics in the fashion industry are incinerated as industrial waste or buried every year, causing huge waste of resources and environmental pressure. If more than 1 million yards of stocked fabrics can be used for production on a sustainable basis, SHEIN will undoubtedly take a major step forward in the field of recycling, and is expected to become a global leader in this field, setting a successful example of circular economy.
This cooperation with Queen of RAW marks SHEIN's strong response and practical implementation of the 2022 World Circular Textile Day initiative. The initiative calls on the global textile industry to achieve the ambitious goal of full circularity by 2050. Through this cooperation, SHEIN not only fulfills its commitment to circular economy and sustainable development, but also promotes the construction of a recyclable ecosystem for the whole life cycle of its products at the practical level.
Caitrin Waston, director of sustainability at SHEIN, said: "Because we follow an on-demand production model, SHEIN does not generate a lot of surplus fabric like other traditional apparel businesses. This also gives us the opportunity to purchase surplus raw materials for production and reduce our environmental impact, thus providing a reference for other companies' circular economy strategies. ”
First of all, it emphasizes "equal empowerment", aiming to ensure that all participants on the ** chain can have equal opportunities and resources through various measures to achieve win-win development;Secondly, it focuses on the construction of "collective resilience", aiming to improve the adaptability and staying power of the entire industrial chain in the face of market changes and environmental pressuresIn addition, the focus is on "waste reduction innovation", which covers environmentally friendly procurement practices, i.e. prioritizing the use of fabric materials that are both sustainable and sustainable, while implementing emission reduction measures to reduce carbon emissions and promote efficient energy use.
In addition, an integral part of this strategy is to build a circular ecosystem and work with partners such as Queen of Raw to convert surplus stock fabrics into new production resources, thereby reducing the need for new raw materials and effectively alleviating waste in the textile industry. Guided by this strategy, SHEIN faces the challenges of resource waste, environmental pollution and fast-paced consumption culture in the fashion industry, aiming to continue to lead the company to make breakthroughs on the road of sustainable development and set a new benchmark for the green transformation of the global fashion industry.