Master Fan said: An unusual old money family
Recently, the Hermes family becameThe richest family in Europe, with a wealth of 1,068.7 billion yuan, the first in Europe and the third in the world, squeezing the entrenched Qatari royal family, the American old Qian Ma family, and the Koch family behind them.
Throughout 2023, the Hermes family will rely on a golden sign of Hermès, and its wealth will skyrocket by 400 billion, and Arnault, the head of LVMH, who has 75 big names, has not made so much money this year, and he has made a fortune with a muffled play, and Hermes bags have also topped the list of the most valuable bags for four consecutive years, with an average value retention rate of 110%, which is unbeatable in the list
Axel Dumas, CEO of Hermès and the sixth generation of the family
However, a while ago, the Hermes family, which has been rich for more than six generations, had a "bloody affair", and a flipping plot was staged.
Nicolas Puech, one of the 80-year-old heirs of Hermès, decided to adopt his 51-year-old Moroccan gardener and make him his heir. If the adoption is successful, the gardener will receive at least 40 billion in property, and may also become the largest individual shareholder of Hermès, "The Richest Tomato" does not dare to act like this.
The 80-year-old Puech has no wife and no children, and was carefully cared for by the gardener couple during the epidemic, and the family relationship sprouted. It's not enough to give away two mansions with a total value of 45 million, just become a family that loves each other.
But recently, the farce was hit by Puech's founded Isocrate** will hit the brakes. Because Puech had signed an agreement in black and white, he wanted to give all his inheritance to the ** society, and said that he would not set up any heirs. And this paper contract also made the gardener couple's 40 billion splashing wealth a high probability of being in the soup.
Not only may the money in hand fly, but Puech's relatives also point the conflict at the gardener couple. Their lawyer stated that Puech had been "cut off" from the outside world and was in a "weak state" due to his advanced age and the impact of the pandemic, and that he had been PUA by the gardener and his wife, and asked the Agency for Children and Protection (APEA) to intervene in the investigation.
At the same time, a Swiss ** also broke the news that Puech was attracted to his gardener and had a long-term "intimate relationship", and the gardener is taking advantage of this to change himself from a "waiter" to a "guest" step by step.
It was revealed that the gardener initially only asked Puech to hire his wife as well, and later induced Puech to give him gifts, and over the years "received more than 54 real estate, cash and gifts with a total value of at least 60 million Swiss francs", andThe gardener couple also had a Puech unlimited credit card and had spent hundreds of thousands of Swiss francs in luxury stores in Geneva.
If Puech wanted to, he could also sue the gardener couple, and the wealth would immediately become a prison sentence.
Speaking of this adoption incident, in addition to the plot of catching the horse, the old man's surname PUECH also aroused the curiosity of many friendsThe heir of the Hermes family is not surnamed Hermes?
Actually, the Hermes family shares4 surnamesThere are more than 70 descendants living in 6 generations, and the family is very prosperous. And what is special is that this big family has its own setA family culture that focuses on unity, not only heart-to-heart, 0 palace fighting 0 production, but also dressing, life painting style has a very close connection.
Today, Master Fan will tell you the story of this old Qian family.
The Hermès family has been rich for six generations
There are 70 people in three rooms, but they don't compete for property
Why doesn't the Hermès family have the surname Hermès?
If you want to know the "mystery of the surname" of the Hermès family, you must first review the history of his family.
There are six generations of the Hermès family, the first generation of Thierry Hermès lost his family to the war at the age of 20, immigrated to France and founded today's Hermès, and made a fortune by making harnesses for the French Emperor Napoleon III, ** Tsar and other top figures. The counterattack story is super open.
The second generation of Charles Hermès inherited his father's business, and the third generation of Émile Hermès helped Hermès transform from a harness brand to a luxury brand, and the Hermès family still has the surname Hermès.
Until the *** family began to branch. Since Émile had only four daughters (three who survived to adulthood), when they married, the family fortune passed to their sons-in-law, and the Hermès family has since had three surnames – Dumas, Puech and Guerrand.
Since then, Dumas has been at the heart of Hermès, such as the current CEO Axel Dumas, and the artistic director Pierre-Alexis Dumas. Puech and Guerrand, on the other hand, are relatively marginal, some of them serve on the board of directors, and some of them develop freely from the family.
Left: Pierre-Alexis Dumas;Right: Axel Dumas
Although the Hermès family is divided into three, its cohesion is extraordinarily strong. Not to mention the constant competition between the gambling kings and the four rooms, the two generations of LVMH will start the battle of inheritance, and the three families and three generations behind Hermes, more than 70 descendants, not only have no internal fighting, but also can be consistent with the outside world when it is critical, and interpret the family spirit of Lao Qian very well.
The family wealth is evenly stained with rain and dew, and there is no palace to fight for property.
The descendants of the family tear up the palace fight, which is nothing more than the dissatisfaction with the distribution of property and favoritism, and in the Hermes family, not to mention that they can eat meat, everyone has soup to drink.
Today, the Hermes family controls about seventy percent of the company's **, worth trillions. In addition to the CEO and other members who hold important positions in the company, more than 50 other family members also hold a total of 502% of the shares, evenly distributed to individuals, are nearly 10 billion wealth.
For example, Nicolas Puech, who recently left the estate to the gardener, owns about 5% of the company's shares worth 80 billion even though he resigned from the company's supervisory board in 2014. Not only do you not have to fight with family members for property, but you also have to give money to people who are not related by blood.
*The system is perfect, and there is no need to inherit the battle.
Among the wealthy families, in order to sit on the throne of power, the next generation has no shortage of open and secret battles between brothers and sisters, such as the Samsung family Lee Jae-yong and Lee Fu-jin brothers and sisters, and the Murdoch family has staged a succession battle.
And the Hermes family penetrated this early, as strong as Jean-Louis Dumas, the creator of the Birkin bag and the fifth-generation head of Hermes, said"Hermes is not something I inherited from my parents, but I borrowed it from my children. ”It can be seen that the Hermès family attaches great importance to the heir.
The Hermès family has an 11-member committee dedicated to selecting key positions such as CEOs from among the next generation, and there are 4-5 non-family members on the committee to ensure fairness.
For example, in the fifth and sixth generations, the son of the original CEO Jean-Louis Dumas was defeated, and finally promoted his nephew Axel Dumas to the new CEO. Even though Axel's father had been a doctor all his life and left the Hermès family business.
The committee also has a strict process when selecting the best people. Between the ages of 6 and 14, the personality of the heirs is evaluated, whether they have commercial talent or artistic energy, and determine their future positions. When you enter the family company, you start as an apprentice, and Jean-Louis Dumas was working on a sewing machine as an intern at the age of 14.
After entering the workplace for more than ten years, the heir also has to work with the family members to develop a mutually agreeable career plan to ensure that nothing goes wrong. Although the whole process is time-consuming and laborious, the strict screening mechanism avoids internal contradictions, which is one of the reasons why the Hermes family does not have a palace fight.
Family interests come first.
In addition to internal harmony, the Hermès family is also of one heart to the outside world, adhering to the supremacy of family interests.
For example, in the company, the Hermès family has always valued its absolute control. Former Hermès executives have revealed that non-family members rarely make strategic or brand decisions without the participation of any Hermès family descendant, "If there are 3 or 5 people discussing something, as long as the family members say 'yes', no one dares to object." ”
The acquisition war between Hermes and LVMH reflects the Hermès family's family concept of sacrificing the ego and taking care of everyone.
The reason is that in 2008, Arnault, who started by merging and appreciating big names, set his sights on the big cake of Hermes, so through various secret transactions, a little bit of Hermes shares, and finally became the second largest shareholder in addition to the Hermes family.
At this time, the Hermès family was in a hurry, because they thought that once the family lost control of the company, then the company lost its personality and tradition. In order to prevent further acquisitions by LVMH, in 2011, members of the Hermès family made an extremely united decision, with more than 50 family descendants pooling their shares into the same holding company and locking them up for 20 years.
This kind of anti-heaven operation is difficult to achieve in any family, let alone a wealthy family. The Hermès family, on the other hand, brings together almost all of its members in 502% of the shares, and also took Arnault to the French Financial Supervisory Authority, and finally Arnault was fined 8 million euros and ** Hermès shares, the hostile takeover ended in failure.
Nicolas Puech, the gardener who was preparing to adopt him, was not involved in the family's actions, and there was also an investigation that suspected him of being a traitor who quietly sold Mimi's shares to Arnault, but he denied it.
In the end, Nicolas was ousted from the Supervisory Board of Hermès, when his spokesman said: "Nicolas feels that he has been under siege by his family for several years, who have attacked him on several fronts, not just about the LVMH group. There are also fears that if the gardener succeeds in inheriting the property, he could become the largest individual shareholder of Hermès, which will once again attract Arnault's covetousness.
The ceiling of old money in EuropeDress low-key and live a refined lifeAs a true old money that has been rich for six generations (in comparison, the LVMH family can only be regarded as new money), the Hermes family can be called the ceiling of old money in Europe regardless of clothing taste or life painting style, and it has the charm of time precipitation.
Walking hermès business card, dressed low-key but not extravagant.
Since the third generation, Émile Maurice Hermès, the Hermès family has been fully integrated into the European upper circle, with the Duke of Windsor playing in his golf jacket and Princess Grace Kelly of Monaco later bringing a Kelly bag.
In addition to the "wild" endorsement of aristocratic celebrities, the family members themselves are also walking Hermès business cards, such as a group photo of Émile Maurice and her four daughters, the family is wearing linen, wool and other natural materials, without any logo throughout the body
But the overall sense of luxury is not inferior to the Christmas card blockbuster of William and Kate's family, and the expensive but not luxurious old money should not be too rushed
After several daughters got married, the Hermès brand began to be taken over by sons-in-law with foreign surnames, among which the ace son-in-law Robert Dumas was the most outstanding, and the current CEO (1st from left) and art director (3rd from left) are in this vein.
axel dumas, robert ch**ez, pierre-alexis dumas, henri-louis bauer
Although the surname of the speaker has changed from "Hermes" to "Dumas", the original intention and style remain the same. The men, women and children of the family do not chase fashion, and the people and brands are highly integrated.
Rena Dumas, the fifth- and sixth-generation husband and wife of the Hermès family, as the former proprietress of Hermès (wife of Jean-Louis Dumas, the fifth-generation helmsman), not only personally designed many boutiques, but also vividly interpreted Hermès's innate old money style.
The items on the body range from clothes and shoes to bags and accessories, at first glance, there is neither a logo nor a new or old model, but if you look closely, they are all items of your own brand Hermès, and the material is mainly silk linen in spring and summer
In autumn and winter, it is wool and cashmere, which feels like it can be worn for a lifetime. In terms of accessories, Rena did not take the platinum bag that the lady came standard with, nor did she have a dazzling heavy high bead, and even the gray hair color was not specially bleached, which was elegant and atmospheric.
Her son Pierre-Alexis Dumas, the current artistic director of Hermès, inherited her good taste. The impression of a serious suit was worn by him in a different style, which was eye-catching
A navy blue cashmere suit with a crewneck knit adds a touch of vibrancy to a tough-guy sporty Hermès H08 watch
In addition to watches, scarves are also a good helper for gentlemen to brighten up their looks, in addition to wrapping around the neck, Pierre-Alexis said that it is also good to drape over a suit, warm and stylish.
The colorful Hermes silk scarves were even worn by him out of flowers, and he saw how crazy grass planting is a fat thing
In addition to sparing no effort to endorse their own products, family members will also pick other items with a style, such as Leica cameras
I don't know if it's Aiwu and Wu, Hermes also launched a joint series with Leica in 2012 M9-P, which can be called a paradise for fans
The choice of car is also very low-key, and the fifth-generation helmsman, Jean-Louis Dumas, loves not a Rolls-Royce or a Bentley on a daily basis, but a Volvo Volvo 245 Turbo
He lives in a century-old French mansion and is keen on collecting contemporary art.
In addition to dressing, the lifestyle of the members of the Hermes family is also very old. For example, Nicolas Puech, who became popular this time because of "donating 40 billion yuan of property to the gardener", not only has mansions all over the world (but also sent real estate in Morocco and Montreux, Switzerland to the gardener couple), and any mansion is big enough to walk a horse, and he really loves Mauss
The interior of the mansion is also very medieval-style, with bookshelves full of books, with delicate carvings on them, and tableware and candlesticks on the dining table are also full of beautiful life.
Although the members of the Hermès family have always kept a low profile, a recent Sotheby's Paris auction gave us more details of the life of this old money family.
The collection of more than 100 million yuan came from Hubert Guerrand-Hermès, one of the fifth-generation heirs of the Hermès family, who was also a collector of contemporary art, and spent his pocket money on flea markets since he was a child**, leaving behind a collection of more than 1,000 pieces when he passed away in 2006.
In 1997, he bought the 18th-century mansion H Tel de Lannion on Rue de Lille in Paris, and renovated it to his liking, from the interior design to the art display.
On the first floor is the large library and meeting room, which is full of vintage decorations and collections, such as a bronze elephant clock from 1775, a wool carpet printed with flower blocks from the 19th century, and a 1824 painting by Robert Lefebvre, Duchess of Angoulême, on the wall.
The library is connected to the living room, where family and friends can read and chat at the same time, and the warm décor and color scheme make people feel relaxed and fulfilling
The second floor is a little more ornate, with oversized French floor-to-ceiling windows, velvet curtains and carpets and chairs
The large crystal lamps and the splendid decorations made it feel like he had strayed into the Palace of Versailles, and he also bought back the chairs of Queen Marie-Antoinette's apartment in the Palace of Versailles, and any of the furniture in it was old and valuable
Marie-Caroline de Bourbon, Duchess Marie-Caroline de Bourbon, pictured on the wall, is both the ancestor of Hubert Guerrand-Hermès' wife and the couple's historical icon.
Every room in the mansion has a collection related to her, from portraits and porcelain to commemorative manuscripts (the library on the first floor was reconstructed for her collection), which is full of joyful and colorful and extravagant romance, "giving people fantasy and joy".
Well, that's all for today's story of the Hermès family. What do you think about this richest family in Europe, welcome to discuss in the comment area **From the Internet, partly from Visual China.