E-commerce platformsAs a huge sales network, it attracts a large number of merchants and consumers. However, withE-commerce platformsThe scale of the expansion of its current problems has gradually emerged. One of the problems is the use of celebrity portraitsFalse propaganda, especially the academician of the touch porcelain.
Touching porcelain academician refers to some businesses using the image of well-known academicians to promote and sell their products. These merchants claim to consumers that their products can be used for a variety of diseases, such as arthritis, disease and diabetes, and at the same time use well-known academicians as the background for product promotion. In fact, these well-known academicians have never endorsed these products, and their image is used by unscrupulous merchants to deceive consumers.
E-commerce platformsThis kind of problem is not uncommon. In order to attract the attention of consumers, many businesses use some well-known public figures to promote. However, this behavior is actually against public figuresImage rightsviolations. The unauthorized use of another person's likeness for commercial promotion is a clear violation of the relevant lawLawsand provisions. At the same time, this behavior also misleads consumers into believing that the public figure whose portrait is used is somehow related to the product or business, so that they can make consumption choices based on the wrong information.
This kindFalse propagandaNot only limited to the use of celebrity portraits, but also includes methods such as exaggerating the effect of products** and misleading consumers. E-commerce platformsSome of the so-called "miracle medicines" sold on the market often do not have any qualifications and are purely self-made products of small workshops. These products are often called "ancestral recipes" and advertise their ability to ** all kinds of difficult diseases. However, theseFalse propagandaIt is often just to attract the attention of consumers, and there is actually no scientific basis and evidence to support it. These products can be inE-commerce platformsOn legal sales, its legality is questionable.
IfE-commerce platformsThere is a lack of effective regulation that allows theseFalse propagandaThe existence of behavior will have a negative impact on the market order andConsumer RightsInflict immeasurable damage. False propagandaThe deception of consumers is obvious, but at the same time it damages the image of public figures. For public figures,False propagandaUsing their reputation to sell not only undermines their credibility, but also infringes on themImage rights。In this regard,E-commerce platformsThey should strengthen the supervision of product online review and advertising, and find and remove them from the shelves in a timely mannerFalse propagandaproducts, and penalties will be imposed on non-compliant merchants.
LawsFor thisFalse propagandaThere are also clear rules for behavior. According to the provisions of the Advertising Law, advertisements for medical treatment, medicines, and medical devices must not contain assertions or guarantees indicating efficacy or safety, must not state the best rate or effective rate, and must not use advertising spokespersons to make recommendations or certifications. However, inE-commerce platforms, these provisions are often overlooked. Many advertising slogans exaggerate the efficacy of the product, and even cooperate with the misappropriation of expert academicians**, for those patients who have been suffering from diseases for a long time, such propaganda undoubtedly has a great power. Especially for those rural consumers or the elderly who are relatively discerning, they may buy with a try-it attitude, which not only wastes money, but also can cause harm to their health.
E-commerce platformsAs a public platform, it not only needs to obtain traffic and profits, but also needs to assume social responsibility to protect the rights and interests of consumers and the image of public figures. E-commerce platformsThe review system for advertising should be strengthened and strictly prohibitedFalse propagandaand the circulation of illegal advertisements. At the same time, the relevant law enforcement authorities also need to strengthen supervision and strengthen the crackdown and punishment of illegal acts, so as to create a fair and trustworthy market environment.
In short,E-commerce platformsThere is still a lot of room for improvement. ForFalse propagandaand torts,E-commerce platformsIt is necessary to strengthen the review of product launches and the supervision of advertising, and promptly detect and deal with violations. At the same time, the relevant law enforcement authorities should also intensify investigation and punishment, protect consumers' right to know and fair trade, and optimize the business environment. It is only through the efforts of the whole society that a fair, transparent and trustworthy society can be establishedE-commerce platformsto provide consumers with high-quality products and services.