On December 16, under the guidance of the Department of Circulation Industry Development of the Ministry of Commerce, hosted and supported by the Department of Commerce of Guangdong Province, the People** of Shenzhen**, the Investment Promotion Council of Macao**, and the **Development Bureau of Hong Kong**, undertaken by the Shenzhen Municipal Bureau of Commerce and the people of Futian District**, and implemented by the Shenzhen Chamber of Commerce, the 2023 Guangdong-Hong Kong-Macao Greater Bay Area Time-honored Brand (Culture) Expo and Forum was grandly opened in Shenzhen.
Zhang Xin**, Vice Governor of Guangdong Province, Wang Shourui, Vice Mayor of Shenzhen, Zeng Yijing, Director of the Greater Bay Area Service Center of the Hong Kong Development Bureau, attended and delivered speeches, and Yu Yusheng, Chairman of the Macao Investment Promotion Institute, delivered a speech. He Jun, Deputy Director of the Department of Commerce of Guangdong Province, Li Guowen, Second-level Inspector of the Guangdong Liaison Department of the Macao Office, Cao Huiling, Director of the Shenzhen Representative Office of the Hong Kong Development Bureau, Zhong Xiuli, Director of the Guangzhou Representative Office of the Macao Investment Promotion Institute, Zhou Mingwu, Deputy Director of the Shenzhen Municipal Bureau of Commerce, and other leaders attended the meeting, representatives of the commerce departments of Tianjin, Hebei, Inner Mongolia, Liaoning, Shanghai, Anhui, Fujian, Hunan, Guizhou, Xinjiang, Harbin and other provinces (cities), as well as representatives of the commerce departments of 21 cities in Guangdong Province. and national time-honored brand enterprises participated in the opening ceremony to witness the important moment of the official launch of the first national time-honored brand and new consumer brand event in South China.
As the first cross-regional time-honored brand industry event held in South China, this time-honored brand expo organized 1 opening ceremony, 1 exhibition, 1 brand bay area tour, 1 time-honored brand high-quality development work conference and 10 professional forums, bringing together representative enterprises or institutions such as Chinese time-honored brand enterprises, local time-honored brand enterprises, well-known consumer brand enterprises at home and abroad, time-honored brand related service organizations, universities, scientific research institutes, think tanks, etc. To create an important platform for the Guangdong-Hong Kong-Macao Greater Bay Area to show the innovation and imagination of time-honored brands to the world.
In the professional forum session, Xiang Yu, Deputy Secretary-General of Zhejiang Time-honored Brand Enterprise Association and General Manager of Time-honored Brand Guochao Digital Industrial Park, Yao Ping, Secretary of the Party Committee and Vice President of Gemdale Intelligent Service Group, Zhang Xuequan, Deputy Secretary of the Party Committee and General Manager of Foshan Electric Lighting Co., Ltd., Dong Ning, Chairman of Shenzhen Zhuyun Technology Co., Ltd., and many other entrepreneurs were invited to deliver wonderful speeches to enlighten wisdom and exchange ideas. Dong Ning, chairman of Zhuyun, gave a keynote speech at the forum of "New Digital Ecology, New Life of Time-honored Brands": "Retail 50 Embrace Technology: All Market, All Channels, All Consumers".
Dong Ning, chairman of Zhuyun, shared the original article
Ladies and gentlemen: Hello everyone! It is an honor to be invited to participate in today's Guangdong-Hong Kong-Macao Greater Bay Area Time-honored Brand Culture Forum.
6400, 6400 km, what is 6400 km? Vast deserts, snow-covered mountains, harsh weather, dozens of different languages and dialects, fiefdoms, robbers, pirates, this is the Silk Road of ancient times, with a distance of 6,400 kilometers. I recently finished watching a TV show about Marco Polo, and the journey from Venice, Italy, to the beginning of the Silk Road, to Beijing, is nearly 10,000 kilometers. The merchants of Venice went through a lot of hardships to establish ** contacts with the Yuan Dynasty of China.
For our long-established and new brands, opening up new markets overseas will not be as life-threatening as businessmen 800 years ago, but there are many modern risks, such as changes in regulation, culture, consumer tastes, fluctuations in currency and taxes, and uncertainties due to political and technological factors, in addition to a marked increase in competition. In challenging political and economic times around the world, opening up new markets abroad may be more risky, but risks pay off, and companies must move forward and take action.
From 1980 to the present, the market cake in our country has been growing. Revenues in the retail or consumer industry grow as the population grows. Since 2022, we have seen the first population decline in 61 years. The National Bureau of Statistics reported that in 2022, the population of our country fell to 141.1 billion, a decrease of about 850,000 people. The domestic market pie is shrinking and is expected to shrink at an increasing rate. In addition, as the population continues to decline every year, the number of people over the age of 60 will increase by 10 million per year, and within 10 years, nearly a third of people will be over 60 years old. With the exception of specific sectors such as medical and ** nursing, this means that consumer spending will fall significantly.
So, like the old merchants and navigators, businesses had to find new markets. The modern retail era began in 1960 with the first ERP software, called MRP, which consisted of IBM's hardware and software. Since then, there has been more use of technology in the global retail industry. Established brands have a good reputation to better protect themselves from some competition, while new brands often win or lose depending on the quality of their technology platforms.
Over the past three years of the pandemic, the trend has become clear for businesses that have embraced technology to reap the huge benefits. The ability to adapt to changing consumer behavior and the speed at which regulations change determines the survival and development of a business. "Retail 50", which must be customer-centric, pay more attention to consumer experience and interact with consumers in an all-round way, but also to meet the personalized needs of customers and provide strong support for efficient decision-making for enterprises to meet market changes.
"Retail 5The key model achieved by 0 is the shift from multi-channel marketing to omni-channel marketing. Multi-channel only focuses on products, while omni-channel pays more attention to customer experience, and the various types of channels of multi-channel are isolated, while the different types of omni-channel channels, including offline physical stores and online IT systems, are efficiently integrated, interconnected with data and synchronized in real time. To achieve omnichannel, enterprises must apply digital technology to build a robust, lightweight, efficient, and secure IT system that seamlessly connects offline and online, breaks down data barriers, and quickly responds to business changes to achieve sustainable growth and success.
The consumer experience system is only one of the many key IT systems required by modern enterprises, such as human resource system, financial management system, procurement system, **chain system, project management system, risk compliance system, etc., these systems need to be efficiently integrated and collaborative, including with the application of artificial intelligence systems and more new systems, enterprises need to establish a set of high agility, high scalability, high security platform management system, and quickly and securely integrate various new technologies and new applications.
Over the past decade, Bamboocloud has worked closely with hundreds of large and small customers from different industries. Regardless of industry, there is a clear trend towards the increasing role of technology in companies and the rapid increase in the number of mission-critical core systems. To better understand what a modern business is, imagine a business as a powerful technology platform wrapped in branding. If we think about Tencent, Ping An, Meituan, JD.com, Walmart, Starbucks, and banks and other financial institutions, it is easy to think of these.
In the digital era of the Internet of Everything, establishing a digital platform with high agility, high scalability and high reliability based on digital identity management and access control technology is the first step in the key technical path of digital transformation in various industries.
Referring to the above, I will introduce how Bamboocloud uses middleware and cloud technology to build a powerful platform management system to empower the digital transformation of various industries, and realize connectivity, symbiosis, sharing and security. Bamboocloud has been deeply engaged in the field of IAM for many years, with user digital identity as the core, and has built four digital identity and access control capability centers for multi-dimensional users such as internal personnel, partners, and external customers, which are used to support the connection, sharing and data access security of various types of information systems, create a new generation of digital foundation for industrial transformation and upgrading, and realize the dynamic authorization of business processes and the digital governance of the whole life cycle of user access behavior. At the same time, relying on the digital identity base to integrate the four-terminal resources of GBCE, and using artificial intelligence technology, it provides innovative operation service scenarios such as AI enterprise services, intelligent supply and demand resource matching, cloud entrepreneurship packages, digital business district consumer alliance chains, and innovation points, such as focusing on consumption scenarios such as food, housing, transportation, travel, shopping and entertainment in urban areas, creating a digital business district consumer alliance chain integrating experience, fun, courtesy, and culture, and empowering offline physical merchants through online to offline aggregation resources, promoting commercial economic development and improving consumer experience. And through the "One ID", the unified management of consumer user ID, digital consumption voucher ID, and device ID is realized, effectively avoiding some fraud in consumption, and helping the construction of the integrity system and the healthy development of the digital economy.
Finally, a brief summary: retail is the oldest commercial civilization of mankind, and our ancestors began to enrich their lives by exchanging goods tens of thousands of years ago. In the digital age, modern brand enterprises and retail with advanced digital platforms50 actively embraces technology to provide services for all markets, all channels, and all consumers. The trend of digitalization in various industries is irreversible, and retail enterprises need to actively build new competitiveness, fully embrace digital intelligence, and build corporate resilience while reducing costs and increasing efficiency, so as to resist uncertain risks in the future. Together with Bamboocloud, we will join hands to sail to the new overseas market of the modern Silk Road and the virtual market of the global metaverse, build a new ecology of the retail industry that is co-created, shared and win-win, and enter a bright future of efficient development!