Xinhua News Agency, Beijing, December 21 (Reporter Lin Deren, Yue Ranran, Wang Junbao) The haze of the epidemic has dissipated, and China's sports industry has ushered in a new starting point for development in 2023.
The sporting goods industry has transformed from manufacturing to service, the competition performance industry has been revitalized in cities and villages, and the outdoor leisure industry has also ushered in new development opportunities.
Culture", "+ Tourism", "+ Health Care", "+ Training" ......
In 2023, the integration of sports and various fields will gradually deepen, and many new "ways to play" will be derived, which will become more prominent as an engine for local economic and social development, adding new momentum to economic development.
The sporting goods industry wants new space for the "whole chain".
In 2023, more and more exhibitors will begin to change the previous model of selling individual products, and it is becoming a new trend for sporting goods companies to provide a complete set of solutions to sports fields, parks, schools, communities, etc.
Visitors check out the exhibits at a basketball equipment booth at the 2023 (40th) China International Sporting Goods Expo held at the Xiamen International Convention and Exhibition Center on May 26. Photo by Xinhua News Agency reporter Yan Zhihong The 2023 (40th) China International Sporting Goods Expo arranged the "2023 China Sports Expo Smart Fitness Equipment Configuration Program Selection Activity". Compared with the previous sessions, this year's selection activities focus more on the presentation of "integrated solutions", and frame the selection categories and set up the selection rules in the dual dimensions of "user group + application scenarios" such as "children's outdoor fitness equipment configuration plan" and "community sports and health center-indoor fitness equipment configuration plan".
National fitness is personalized, providing a larger market for the sporting goods industry, and there is unlimited space to imagine between national fitness and sporting goods consumption. The life of sports, as well as the sports of life, will generate a lot of product demand in the future, which is the best driving force for the development of the sporting goods industry. Luo Jie, vice chairman and secretary general of the China Sporting Goods Industry Federation, said.
*Wang Yuxiong, director of the Sports Economy Research Center of the University of Finance and Economics, believes that entering the service industry from the manufacturing field and realizing the servitization of the manufacturing industry are obvious characteristics of the development of the sporting goods manufacturing industry in 2023. In addition, in this year, enterprises have accelerated the pace of transformation and upgrading, continuously improved the added value of products, and the market prospect is broader.
Huang Haiyan, a professor at Shanghai Sport University, said: "From the perspective of sports industry policy, we have been advocating the development of the sporting goods industry towards automation, science and technology, and green. In addition, this year, major brands are paying more attention to the 'national trend', which is also a new trend. ”
The new way of playing urban and rural events opens up new ideas.
In 2023, "marathon fever" is back.
In the first half of the year alone, 133 events were registered with the Chinese Athletics Association. On November, more than 20 marathons were held across the country.
On December 17, the 2023 Hangzhou Marathon started at the Huanglong Sports Center, and the runners set off. Photo by Xinhua News Agency reporter Huang Zongzhi Li Xiaoping, director of the Jiangxi Provincial Sports Bureau, introduced: "This year alone, the Nanchang Marathon has brought various operating income12.5 billion, the pulling effect is very obvious, mainly concentrated in hotels, hotels and various commercial consumption. Marathon registration is hot, and one is hard to find. It should be said that (holding the marathon) is very strong for the consumption of the entire cultural tourism and trade, and has become a great driving force for our economic and social development in Jiangxi. ”
From international competitions such as the Chengdu Universiade and Hangzhou Asian Games, to professional leagues such as the Chinese Super League, the Chinese League and the CBA, and then to the emerging "Village Super" and "Village BA" and other non-governmental events, sports events have shown a strong momentum in driving sports tourism.
In the new season, the CBA league has launched a new slogan, "In the Name of the City", in an effort to strengthen the team's relationship with the city and fans, and further enhance the league's role in driving local economic growth. After the resumption of the home-and-away system, the attendance rate in the first phase of the 2023-2024 CBA league has performed well, with the actual total attendance in the first ten rounds of the regular season exceeding 470,000 and the average attendance per game exceeding 4,700.
On August 13, the audience watched the game at the village super in Rongjiang County, Guizhou Province. Photo by Xinhua News Agency reporter Liu Xu In the countryside, the craze for sports events is surging. The comprehensive number of views of more than 48 billion times on the whole network has made "Village Super" a top sports traffic in the new era and new development stage. The holding of the National Hemei Rural Basketball Competition has also given the Rural Basketball League a "national version". In addition to basketball and football events, rural sports events with different characteristics have appeared in table tennis, badminton, dragon boat and other projects, and diversified "rural sports IP" has gradually become an important starting point for many places to promote the integration of sports and tourism to help rural revitalization.
Wang Xueli, director of the Sports Industry Development Research Center at Tsinghua University, said: "The popularity of rural sports events reflects a new model of rural governance. In fact, whether in the city or in the countryside, sports are playing an increasingly important role. Sport brings people closer to the city, the people and the country. The popularity of sports also shows that our grand strategies such as high-quality development and rural revitalization include not only material enrichment, but also spiritual enrichment. ”
Outdoor sports have become a new blue ocean for industrial development.
In 2023, the development of outdoor sports in China will usher in another spring. From city blocks to country trails to mountain roads, you'll find people walking, running, or biking anywhere. In the new and diverse development models across the country, the outdoor sports industry is cleaving waves towards a new blue ocean.
This is a good social phenomenon, which shows that people's demand for physical and mental health and close to nature has increased, and it also shows that the prosperity of China's industrial infrastructure has made outdoor sports have more available space. Director of the Sports Culture Development Center of the General Administration of Sports of the People's Republic of China said.
On September 22, the 2023 China Anlong Dushan International Rock Climbing Week Rock Climbing Challenge kicked off in Anlong National Mountain Outdoor Sports Demonstration Park, Guizhou Province, Guizhou Province. Xinhua News Agency (photo by Liu Chaofu) "Taking Yunnan as an example, all kinds of outdoor associations at all levels are booming, mountaineering, running groups, cycling and other clubs are thriving, and the number of outdoor sports participants is increasing, with more than 22 million people doing outdoor sports more than once a week. Yang Zhonghua, director of the Yunnan Provincial Sports Bureau, said.
According to the "China Outdoor Sports Industry Development Report (2022-2023)" released by the 2023 China Outdoor Sports Industry Conference, in the first half of 2023, the number of orders related to outdoor sports increased by 79% compared to the same period in 2022 and 221% compared with the same period in 2019.
In October this year, the National Development and Reform Commission, the General Administration of Sports of China and other departments issued the "Action Plan for Promoting the Construction of Outdoor Sports Facilities and Service Improvement (2023-2025)", proposing to promote the total scale of the outdoor sports industry to reach 3 trillion yuan by 2025. This trillion-level industry that has been "played" reflects the people's growing demand for a better life, and also reflects the new changes in the process of China's high-quality economic development.
Yang Xueyu, director of the Economic Department of the General Administration of Sports of the People's Republic of China, said that in recent years, the development of China's outdoor industry has achieved a historic leap, providing a new way for the transformation of "lucid waters and lush mountains" into "gold and silver mountains". "In the next step, policy support will focus on building outdoor sports brand projects, actively introducing more high-level and high-standard events, and promoting the vigorous development of outdoor sports. ”