The constraints behind low-cost airfares** and the consumer dilemma.
As the end of the year approaches, airlines and travel platforms have launched a series of tempting activities, such as "9 yuan air ticket", "ticket blind box", "fly as you like to redeem cards", etc., aiming to attract consumers. However, after experiencing these low-cost tickets, consumers find that it is not easy to enjoy the benefits because there are many restrictions hidden behind these products.
Some consumers try to book these advertised "9 yuan tickets", but they fall into the dilemma of lack of transparency. For example, a consumer who followed the promotion page and started booking a 9 yuan ticket from Nanjing to Jeju Island, but was asked to buy a 79 yuan "money saving card" first, and then faced paying up to 475 yuan in taxes and fees. In the end, the so-called 9 yuan ticket was close to 600 yuan. Similar additional conditions are also present in the purchase process of other low-cost tickets, making it difficult for consumers to achieve the expected level.
These conditions and restrictive clauses hidden behind low-cost tickets have left consumers confused and dissatisfied. I thought I had picked up a great deal, but I was forced to spend extra money during the payment process, which felt unfair and misleading. Although this kind of first-class means attracts attention, it has brought disappointment and doubts to consumers in the actual experience.
Such a strategy has also sparked a discussion about the integrity of the industry. Consumers have reasonable expectations for transparency and fairness of product information, and the vague information and restrictive conditions present in the process challenge consumers' trust and recognition. Airlines and travel platforms should pay more attention to the accuracy and transparency of information when promoting low-cost air tickets, so as to avoid unnecessary difficulties for consumers.
In the face of this situation, consumers also need to be more cautious and rational about ** activities. Before enjoying the low-cost air ticket offer, you should read the terms and conditions carefully to sort out the authenticity of the product you are buying, so as not to fall into the trap.
*Events are an important means for businesses to attract consumers, but the real value lies in integrity and transparency. It is hoped that airlines and travel platforms can pay more attention to the experience and rights and interests of consumers when launching the first activities, attract consumers in a fair and reasonable way, and create a healthier and more transparent consumption environment.