In recent years, the society has gradually attached importance to the concept of big health, and healthy, natural and high-quality tea products are more and more respected and loved by the public, according to the survey data of iMedia Consulting, in 2022, more than ninety percent of consumers in China have tea drinking experience, and about fifty percent of consumers maintain the Xi of drinking tea every day. For the purpose of drinking tea, 633% of consumers said that they mainly drink tea for health preservation, and the tea industry has shown a strong growth momentum.
In 2022, the national tea output will be 3.35 million tons, an increase of 740,000 tons from 2018. Tea consumption is also gradually rising, and in 2022, the domestic sales of tea in China exceeded 2.4 million tons. People's requirements for tea quality are getting higher and higher, and the demand for high-quality teas such as high mountain tea, organic tea, and famous tea is increasing, especially some traditional tea categories represented by rock tea are sought after by more and more consumers.
At a time when the tea industry is further standardized, specialized, capitalized and large-scale, how to build a brand, operate a brand and exert brand influence is the top priority for the high-growth and high-quality development of tea enterprises.
For tea companies, joining is undoubtedly a shortcut to the rapid expansion of the brand, but the rock tea brand Jinzong Beidou is quite cautious about joining. Considering the quality assurance and brand protection, Jinzong Beidou has only come out with the news of further opening up to join after continuous exploration and experience accumulation.
SteadyThe year is poised to goIn 1997, under the guidance of his father Chen Dehua, Chen Zheng began to independently operate the Wuyishan Beidou Rock Tea Research Institute. In order to make rock tea on a bigger stage, Chen Zheng registered a brand named "Jinzong Beidou", hoping to become the direction of Wuyi rock tea with the quality symbol of Zhengwei rock tea.
Jinzong Beidou Organic Tea Garden is located in the Zhengyan tea production area of Wuyi Mountain, with good soil permeability and aeration, thick surface humus, high organic matter content, moderate acidity, and a unique natural environment. Under such terroir conditions, Chen Zheng strictly controls and protects the original ecological environment, spreads grass and mulching between the rows of tea plantations, maintains water and soil, and improves soil fertility. Establish a composite ecosystem, intercropping of tea forests, timely picking and proper pruning, and effectively inhibit pests and diseases. No chemical fertilizer is applied, only organic tea fertilizer and harmless farmhouse organic fertilizer are used. Strive to achieve the high standard of ecological, natural and healthy rock tea.
Chen Zheng, the founder of Jinzong Beidou, believes that tea is a long-term cause, and he adheres to the development strategy of "stable and fast" and puts tea quality in the first place. After years of steady operation, Jinzong Beidou has won the recognition of tea lovers with high-quality tea products and sincere service.
Take it a step furtherEmpower partners with ourselves
With the improvement of public health awareness, consumers' demand for rock tea will continue to grow, which not only meets the pursuit of health by consumers, but also fits with the concept of sustainable development, and has broad prospects and unlimited vitality for market development.
At present, after years of polishing, Jinzong Beidou has entered a mature stage of standardization and replication, and also has a clear and clear service path for the opening of new stores, team building, display guidelines, daily management of stores, customer relationship management, marketing campaign design, etc., with full support and professional leadership. Through the continuous iterative upgrading of products and stores, the operation efficiency of stores is improved. For example, we will develop more high-quality, cost-effective products to meet the needs of more consumers, and effectively help partners quickly open stores.
In the future, Jinzong Beidou will continue to empower its partners through its own advantages, build a development environment for partners to go hand in hand, help partners to expand and strengthen the scale of stores, and jointly build a tea brand with "quality" as the core, so as to achieve a win-win situation for both parties.