Written by Meng Wei Editor Zhang Nan Designer On December 16, 2024, at the 11th Xuanyuan Award Ceremony, although the award of China's annual car was absent for the first time, although the Xuanyuan Award Executive Committee and all the judges issued ten questions to the industry, expressing their expectations for more innovative and breakthrough new products. However, the fact behind it cannot be ignored is that in the past few years, with the rapid development of new energy and intelligence, as well as the ability of the entire Chinese automobile industry in the fields of intelligent manufacturing and advanced chain, the new products that have been born and launched in the market have also stood at a peak. On top of this peak, it is not only difficult to evaluate China's annual cars, but also the selection and competition for the top ten cars of the 11th Xuanyuan Award are also more intense. At the final evaluation meeting on December 15, the process of selecting the top ten cars of the year for the Xuanyuan Award from the 25 shortlisted models lasted more than 4 hours. After several rounds of voting, the differences still existed, and in the end, the Xuanyuan Award Executive Committee and the judges had to use the method of calculating small points to further reach a consensus of opinions. Even so, since one of the selection rules of the Xuanyuan Award is that "all judges must unanimously approve it, and there can be no negative votes" to confirm, in the determination of the final list, the real-name challenges, objections, controversies, and debates again and again make the atmosphere of the selection both tense and suspenseful. In the end, the Li L7, NIO ES6, Xpeng G6, SAIC-GM-Wuling Binguo, Jet Traveler, Lynk & Co 08EM-P, Navy S7i, VOYAH Chasing Light PHEV, MG Cyberster and Mengshi 917 became the last top 10 cars of the year. 
Ideal L7
The judges believe that the Ideal L7 is in the same vein as the Ideal L9, which won the Xuanyuan Award for China's Car of the Year last year, not only in terms of driving comfort, atmosphere creation and functional satisfaction of the family space, but also the small bugs in the previous tests. At the same time, the ideal L7 has achieved the first echelon of the industry in terms of intelligent cockpit and intelligent driving experience, especially in the coherent experience of car use scene tasks, and it ranks first among all the 39 models participating in the annual evaluation of the Xuanyuan Award. The gesture interaction and other multimodal interactions created by it have also become an excellent case of intelligent cockpit worthy of reference by the industry. In addition to its precise definition of user groups and product experience, the new product development method of ideal from ideal L9 to L8 and then to L7 not only makes its cost well controlled, but more importantly, for the first time, a car company uses the same platform, and even three products with similar size and similar functional experience continue to penetrate a certain user scenario (family car scene) in multiple market segments. It is not like many car companies that continue to use more product forms to repeatedly change and wander in different market segments and product positioning. Therefore, the Xuanyuan Award jury also wrote down the reason for the award of the ideal L7: "This product deeply inherits the characteristics of the brand's family-oriented products and the concept of user scenario definition, and successfully meets the needs of a new market and a new consumer group with a unique product development concept, and has achieved the success of market sales." ”
NIO ES6
The judges believe that unlike many products that like to show off their skills or are more willing to use new selling points and new features to attract consumers, the NIO ES6 has always been restrained and convergent, and has continued to invest and accumulate in many underlying technologies, such as three-electric technology and intelligent driving technology, and has always continued to improve and improve in a rhythmic manner. Especially in the experience of intelligent driving, although its comprehensive ranking did not rank among the top three in this year's annual evaluation of the Xuanyuan Award, its future upgrade potential is the most optimistic. At the same time, the new experience of high-speed navigation assisted driving + automatic battery swapping upgraded by NIO NOP+ has also realized the connection between its product experience and the rechargeable and replaceable energy replenishment ecological experience. In addition, during the judging process, the judges believed that NIO's products were able to maintain their own style and style in terms of styling design and interior luxury texture. In the past, NIO ES8 won the Design Award at the 6th Xuanyuan Awards, and NIO ET5 won the Best Interior Award at the 10th Xuanyuan Awards last year. Therefore, the Xuanyuan Award jury wrote to NIO ES6: "This product has solid technology and restraint, but it has been continuously improving and improving rhythmically, and has always maintained its own brand style, luxury style and accurate crowd positioning in the fierce market competition, showing the uniqueness of the product and brand." Reasons for the award. 
Xpeng G6
Xpeng G6 is the first product of Xpeng Motors after rethinking the "addition, subtraction, multiplication and division" in product definition, and it is also a product that successfully rescued Xpeng Motors from the decline in sales. In the annual evaluation of the Xuanyuan Award, the core selling point and ability of the product emphasized by Xpeng Motors - intelligent driving, has indeed shown considerable strength, ranking first in the comprehensive ranking of the intelligent driving list in the annual evaluation of the Xuanyuan Award, which also makes intelligent driving more distinctly become the consumer cognitive label of Xiaopeng family products. At the same time, compared with the voice interaction brought by the previous Xuanyuan Award P7 and G9, 5D** cockpit and other bold innovations, Xpeng G6 shows more in product ideas is how Xpeng Motors learns to do subtraction, this kind of subtraction not only requires courage, but also needs the ability to make a trade-off between consumer experience and cost and functional configuration, which is also a new lesson that must be learned after Chinese auto products are good at addition. Therefore, the Xuanyuan Award jury gave the following reasons for the Xpeng G6 award: "This product takes intelligent driving as the core entry point, and on the basis of ensuring user experience and perceived value, it has successfully subtracted to provide consumers and the market with a smart electric new energy vehicle with a better quality-price ratio, and has achieved good market sales." ”
SAIC-GM-Wuling Binguo
It would not be an exaggeration to say that SAIC-GM-Wuling is the company that best understands China's automobile consumers under 100,000 yuan. Whether it is Wuling Hongguang, the king of microcars in the early years, or Hongguang MINI EV, which successfully led the A00 market in the first two years, SAIC-GM-Wuling is the creator of explosive models in these market segments. In the view of the Xuanyuan Award jury, SAIC-GM-Wuling Binguo is a very cost-effective small electric vehicle, which brings better quality perception and larger space on the basis of Hongguang MINI EV, which not only provides a more cost-effective model for the scooter market, but also brings further improvement to the image of the Wuling brand in the small electric vehicle market. SAIC-GM-Wuling Binguo has inherited the product characteristics of Hongguang MINI EV Macaron to attract young consumers by using color and painting, and has successfully created the product characteristics of fashion items in the small electric vehicle market, becoming the "UNIQLO" of the automotive industry. Therefore, with its "very cost-effective, good product modeling, interior and exterior decoration perception quality, not only provides consumers with a fashionable, easy-to-use electric scooter, but also drives the company's brand image in the small electric vehicle market segment" for the reason for the award, the Xuanyuan Award jury selected it as the top ten cars of the year. 
Shortcut travelers
Among the many "square shell" light off-road products this year, why did the Xuanyuan Award jury choose the Jet Traveler as the top ten cars of the year?First, as the first product of the future Jietu brand for the transformation of light off-road, off-road and other market segments, this product not only has formed its own recognition in the appearance design, but also achieved a good degree of product development completion. Second, as the only fuel vehicle among the 25 models shortlisted for this year's Xuanyuan Award, Jietu Traveler also draws on the scene thinking popular and advocated by the current Zhidian new energy products in many product details. For example, the vehicle supports the external connection of DJI drones to provide real-time health monitoring for the driver in the car, which is common in travel and outdoor exploration, and JITU uses its own "travel +" product concept to bring functions to consumers, bringing a new experience to fuel vehicle products. Therefore, the Xuanyuan Award jury gave its reason for winning the award: "This product is the brand's attempt to break into a new category, it not only has a high degree of product definition and design completion, but also creates a unique experience for light off-road, travel+ and other subdivided scenarios such as supporting external expansion hardware and in-car health detection." ”
Lynk & Co 08EM-P
Lynk & Co can be said to be the representative of Chinese brands constantly breaking through and challenging, in the era of fuel vehicles, Lynk & Co with excellent quality and trendy brands, sports and other product elements to fight against joint venture brands;Today's Lynk & Co 08EM-P is a brand-new product that competes with new brands born from new car manufacturers and many traditional car companies in the era of intelligent new energy. In addition to inheriting the quality and driving pleasure of Lynk & Co, the Lynk & Co 08EM-P not only adopts a new new energy solution based on electric drive to meet the needs of users in all scenarios and working conditions, but also comes from the Lynk Flyme Auto intelligent cockpit solution it is equipped with. As Huawei and Xiaomi are leading the new trend of interconnection and ecological integration between mobile phones and vehicles, the Lynk & Co 08 EM-P also realizes the seamless flow of mobile phones and vehicles, bringing a new experience of multi-terminal, full-scene, and immersive intelligent cockpit. The reason given by the Xuanyuan Award jury for winning the Xuanyuan Award Top Ten Cars of the Year is: "On the basis of inheriting the original product style, this product is built with a new power form and an original vehicle-machine interconnection ecology, which not only realizes the transformation of the brand to the era of intelligent electric new energy, but also has won the recognition of consumers with excellent product experience." ”
As the second product of Deep Blue Automobile, Deep Blue S7i has successfully created a high-end new energy vehicle replacement product with high quality and price ratio in the new energy SUV market after the SL03 product. In the annual evaluation and final evaluation discussion, the Xuanyuan Award jury believes that Deep Blue Auto has created products with both design, driving pleasure and technological experience in a highly competitive range. In the annual evaluation of the Xuanyuan Award, it ranked in the top 10 in the evaluation of intelligent cockpit, intelligent driving, and scene experience, showing a strong comprehensive product strength. Especially in the field of intelligent cockpit, the humanistic care brought by its sunflower screen, as well as the smooth and delicate voice interaction and support for multi-brand mobile phone interconnection and other experiences are impressive. Therefore, the reason given by the Xuanyuan Award jury is: "This product is designed with a youthful interior and exterior design, good perceived quality, human-computer interaction and third-space design comparable to the new forces of car manufacturing, and once again creates a high-end new energy vehicle with a high price-to-price ratio." ”
VOYAH Chasing Light PHEV
As a product positioned as an executive car in the new energy era, VOYAH PHEV not only provides a new user travel solution with the help of PHEV's new powertrain, but also greatly improves the interior design, space creation, material texture, and driving control feeling for special market positioning. Like the new VOYAH Dreamer, which won the Xuanyuan Award for Outstanding Iteration this year, the VOYAH Chasing Light PHEV has also brought a significantly perceptible improvement in product experience compared with the previous year's products with new and continuous improvements. At the same time, the Xuanyuan Award jury believes that the investment in the new energy market, especially a product positioned in the administrative market, is a new exploration of China's new energy products, and should be given more encouragement. Therefore, in the reason for the award of the VOYAH Chasing Light PHEV, the Xuanyuan Award jury wrote the following text: "This product is positioned as an executive car in the new energy era, and fully meets the needs of the market segment and the definition of unique scenarios with good design, material perception quality, space and ride comfort, and has made a positive attempt in the field of independent new energy executive cars." ”
mg cyberster
Every attempt by a Chinese car brand to build a sports car should be encouraged. The members of the Xuanyuan Award jury said when they saw this product. In the history of the development of the global automobile market and automobile products, sports cars are often a portrayal of a brand's strength and the best demonstration of its ability to make cars. Therefore, in the face of MG Cyberster, on the basis of paying tribute to the classics, this product not only adopts the design of scissor doors and soft-top convertibles, but also brings the sense of speed and explosiveness brought by pure electric products, as well as the new atmosphere created by intelligence, to the development of sports car products in the new era of intelligent electronics. For example, after pressing the red "Super Sport" button, the MG Cyberster brings consumers the passionate experience of a sports car in terms of power output and cabin atmosphere, and at the same time, it integrates the track record mode in the intelligent cockpit and integrates racing culture into the product. Therefore, the Xuanyuan Award jury believes that "this product pays tribute to the classics, and in the new era of Zhidian New Energy, it is oriented to the domestic and international markets with unique product definition, product design, and atmosphere creation, showing the confidence and ability of Chinese car companies to build good sports cars", and therefore chose it to become the top ten cars of the year for the Xuanyuan Award.
The Warrior 917 is highly recognizable in terms of styling, and the functions it integrates are also known as the "most complex development" automotive product. As a new species of off-road category positioned as new energy and new luxury, there are almost no models that can be used for reference before the Mengshi 917. However, after the complex development and verification of this product, it has successfully combined off-road, intelligent, new energy, customized modification and other elements, it not only inherits the Dongfeng Mengshi in the field of military vehicles for decades in off-road performance, but also surpasses competitors in product passability and reliability, even in daily driving, it also supports large-angle steering through the rear wheels, and can achieve a flexible turning radius like a small car. At high speeds, its rear-wheel steering also makes the vehicle handle smoother and smoother. At the same time, the Mengshi 917 also integrates multiple off-road scenarios of the vehicle into the product through intelligent integration, providing users with more convenient active assistance for off-road exploration. "This product deeply combines off-road, intelligence, new energy, customized modification and other elements, redefines the new luxury off-road category and new species, and shows solid technical strength and product performance in two different scenarios: daily driving and hard-core off-road. This description became the reason why the Xuanyuan Award jury gave the Mengshi 917 the top ten cars of the year.