Red Star Capital Bureau reported on December 18 that Oriental Selection (01797.)HK) The "small composition" turmoil has been fermenting for many days, and it seems that it has finally ushered in the end - Dong Yuhui's "promotion" has returned.
New Oriental (09901.)hk/edu.US) issued a notice to appoint Dong Yuhui as the cultural assistant to the chairman of New Oriental Education and Technology Group, and concurrently serve as the vice president of New Oriental Cultural Tourism Group. In this regard, Yu Minhong posted, "Congratulations to Yuhui, go through the wind and rain!."”
Today, the stock price of Oriental Selection bucks the trend**219%, which rose more than 25% intraday, with the latest market value of HK $32.5 billion. New Oriental Hong Kong stocks rose 065%, as of press time, U.S. stocks rose more than 10% pre-market.
Dong Yuhui became a senior partner.
The number of fans of Oriental Selection has rebounded to more than 580,000.
On December 18, New Oriental Education & Technology (Group) issued a notice to appoint Dong Yuhui as the cultural assistant to the chairman of New Oriental Education & Technology Group and the vice president of New Oriental Cultural Tourism Group. In this regard, Yu Minhong posted, "Congratulations to Yuhui, go through the wind and rain!."”
Previously, Oriental Selection released a live broadcast preview poster, announcing that Dong Yuhui will conduct a live broadcast with Yu Minhong, the founder of New Oriental, at 20:00 on December 18. The poster of the event shows that Dong Yuhui's identity has become a "senior partner of Oriental Selection".
On the evening of December 16, Yu Minhong and Dong Yuhui appeared in the live broadcast room together to officially respond to the recent turmoil. Yu Minhong said in the live broadcast that Dong Yuhui will definitely have the right to speak in the future.
Yu Minhong revealed that he respected the opinions of the management very much before, and now he is directly in charge of the company, and will soon start a first-class adjustment, including the treatment of all anchors. "This adjustment is not only for Dong Yuhui alone, but for all the anchors of the company. Yu Minhong hopes that through this adjustment, a good development direction and foundation will be laid for the company.
After the live broadcast ended that day, the number of fans of Dongfang Selection began to stop falling and rebound, from 2839 on the evening of the 16th30,000 rose to 2,873 on the evening of the 17th90,000, as of 18 o'clock on the 18th, has risen to 289740 thousand. In less than two days, the number of fans of Dongfang Selection has rebounded to more than 580,000.
It is worth mentioning that Luo Yonghao said after hearing the official announcement that Dong Yuhui was selecting a senior partner for Dongfang during the live broadcast, this is all false. "If a listed company has a large enough share grant, it will theoretically issue an announcement, and it is only necessary to care about (whether there is) this. The senior partner is not important, the business department does not care, these are not important, the most important thing is how much is given. ”
Luo Yonghao once sent a long article to "bombard" Dongfang Selection, Luo Yonghao said that it is understandable that Dongfang Selection wants to "go to Dong Yuhui", but Dong Yuhui's contribution in the process has not been fairly and justly rewarded, "According to the objective facts and laws of the high concentration of live broadcast e-commerce, it is relatively fair for Dong Yuhui to take at least half of the income in Dongfang Selection." ”
Yu Minhong spoke again:
The boss must be willing to work for the employee.
According to Jiemian News, on December 17, Yu Minhong appeared at the 4th China Vocational Education Development Forum, in response to the recent Oriental selection incident, he said: "With the development of modern society, the boss must be willing to work for employees, and if the direction is the same, it will become a partnership. If the employee has the ability and he has his own direction, and you don't want it to be this direction, then break up well. ”
Many people are still bossing in a big way, condescending to manage, there is no problem with traditional companies, but if you are a modern company, there must be problems. Yu Minhong concluded.
Yu Minhong believes that the reason for the accident in Dongfang Selection is that the thinking of the management team has not been reversed, and the traditional thinking is used to manage excellent employees, which can be maintained for a period of time by friendship. In the end, the traditional management model is not adaptable, which will inevitably lead to changes and changes.
Later, I also reflected on myself, I should have intervened in this matter earlier, and there would not be a lose-lose situation like today. Yu Minhong said.
Yu Minhong said that this time the incident appeared, as expected, sooner or later (there will be an accident), "but as the chairman, I am the shopkeeper, unwilling to intervene in the children's (problems), hoping that they can solve the problem by themselves." ”
Regarding the development path of the Internet celebrity model, Yu Minhong revealed that he had held countless meetings with the management of Dongfang Selection to express: "Your business model must change, and the relationship with excellent employees must change." They don't listen to what they say, and the management is very handy, and the young people don't understand the crisis behind it. I felt it, but I couldn't help it. ”
I have Internet celebrity thinking, I am a big Internet celebrity, the reason why I don't ask New Oriental for money is because I have equity in New Oriental, and the original interests have been decided. Yu Minhong further said: "But if the anchors want to develop step by step, they need to achieve the so-called treatment and feelings. ”
The "Selected of the West" was banned.
Southern Selection, Northern Selection and other similar IDs emerge in an endless stream.
At the same time as the turmoil of Oriental Selection's small essay was fermenting, some netizens discovered that a short ** account named "Western Selection" appeared on the Douyin platform, which not only has a similar name to Oriental Selection, but also a male anchor who appeared on the screen is also somewhat similar to Dong Yuhui, and is called "Oriental Selection High Imitation Number" by netizens. It should be noted that the third word of "Western Selection" and "Eastern Selection" is not the same word.
The ** content that has been released by the Western Reserve is according to surging news.
According to The Paper, "Western Selection" released the first ** content on the afternoon of December 17, and conducted the first live broadcast on the evening of the same day, and the account once said that the first live broadcast had nearly 1 million **. It is worth mentioning that the above-mentioned male anchor once said in ** the sentence "If he is drenched in the snow together, this life can be regarded as a total white head", and this sentence also appeared in the propaganda of the Oriental Selection of "Jilin Trip", which was read out by Dong Yuhui.
It is worth noting that on the morning of the 18th, the Douyin account was displayed abnormally, and the account name and avatar were no longer displayed. At present, the ** published by the account is no longer visible, and the nickname and avatar have been initialized.
The Weibo account with the ID "Western Selection" posted at noon on the 18th, saying, "I was complained, and my Douyin account was blocked." The accompanying picture shows that his Douyin account has been complained of violating the right to reputation.
According to Elephant News, the person in charge of the live broadcast room of "Western Selection" responded that the account was taken offline by the Oriental Selection Report, although the report said that there was a risk of infringement, but he had checked that the Western Selection trademark had not been registered, and he did not think that it had caused infringement, and he had applied for the trademark of the Western Selection account. After 3 days of preparation for the start of the broadcast, the anchor was found temporarily, because the anchor looked very similar to (Dong Yuhui), and he thought of an idea temporarily. At present, live streaming will not be considered in the short term.
Regarding the account of "Western Selection", the relevant person in charge of Douyin said that the account involved counterfeiting and improperly gaining popularity, and the platform has banned the account, withdrawn the live broadcast permission, erased the improper acquisition of fans, and canceled its profit-making permission.
According to a report by China-Singapore Jingwei, after the "Western Selection" attracted widespread attention, a query of the Douyin platform found that similar IDs such as Southern Selection, Northern Selection, and Chinese Selection emerged in an endless stream.
According to the new longitude and latitude.
According to public information, since the explosion of the live broadcast of Oriental Selection, "Oriental Selection" has been applied for registered trademarks by many parties, and the applicants include trading companies, logistics companies, etc., in addition to Beijing New Oriental Xuncheng Network Technology Co., Ltd., a subsidiary of New Oriental, among which a number of "Oriental Selection" trademarks applied by New Oriental Company have been successfully registered, and most of the trademarks applied by other companies have been rejected or are invalid.
In addition, the trademarks of "Western Selection", "Southern Selection" and "Northern Selection" have also been applied for registration by a number of companies, and the international classification involves convenience food, catering and accommodation, advertising sales, etc., among which the "Western Selection" applied by a company in Hangzhou and the trademark "Southern Selection" applied by a company in Xiamen have been successfully registered, and most of the other trademark applications have been rejected or invalidated.
Editor: Yu Dongmei, Xiao Ziqi, comprehensive report.
*Red Star News, Prizes for Reporting!）