In recent years, the addition of Wang Yibo has injected new vitality into the duck duck down jacket and has become the spokesperson of this traditional brand. His joining not only made Duck Duck an unprecedented commercial success, but also led a new trend in spokesperson marketing. Wang Yibo's success as a spokesperson is not only due to his personal influence, but also a witness to the successful transformation of the Yaya brand.
Duck Duck Down Jacket, a 51-year-old down jacket brand, has been moving forward on the road of brand rebranding and e-commerce expansion.
However, it is not easy for brands to make a name for themselves in the market. It wasn't until Wang Yibo became the spokesperson of the duck duck down jacket that the brand really moved to a new height.
In the past year, Wang Yibo's influence as a brand spokesperson has continued to rise. He not only triggered a warm buying boom on the channel, but also achieved great success in the live broadcast and promotion of Douyin, Tmall and other platforms.
After the official announcement of Duck Duck Down Jacket Wang Yibo as the chief spokesperson, the sales reached an eye-catching 200 million in one day. Such a number is not only the success of the brand, but also the embodiment of Wang Yibo's appeal and influence as a spokesperson.
Wang Yibo is not only an artist with both appearance and talent, but also a unique cultural symbol, and his fan base covers people of all ages, professions and regions.
In the process of endorsing the duck duck down jacket, he connected the brand with a wider audience and became a bridge between the brand and consumers.
However, Wang Yibo's successful endorsement is not just based on his own popularity and influence. This is also due to the efforts and transformation of the Duck Duck Down Jacket brand itself.
The brand was restructured in 2020 and began to focus on the development of the e-commerce track, creating an image of "national" and "cost-effective". This shift has made the brand more competitive in the market and laid the foundation for Wang Yibo's success as a spokesperson.
Duck duck down jacket also has a rigorous strategy when choosing a spokesperson. They not only chose top stars like Wang Yibo, but also cooperated with other well-known artists, from national artists to newcomers Xiaosheng Xiaohua, so that the influence of the brand has been expanded at different levels.
At the same time, in the face of the current down jacket market, Duck Duck Down Jacket adheres to the value foundation of the product itself, and is committed to providing the ultimate cost-effective products.
This strategy has made the sales of Yaya's high-end line products continue to grow, whether it is the first grid belt or the largest mass belt, it has maintained a relatively stable value on the basis of the product itself.
At the same time, consumers are also beginning to pay attention to the overall trend of the down apparel industry. While other brands continue to improve their quality and luxury, the duck duck down jacket still maintains a relatively close to the people, and continues to improve the product quality and cost performance, so it has a stronger competitiveness in the market.
For consumers, choosing duck duck down jacket is not only a purchase, but also a commitment to quality and cost performance.
The brand hopes to create a product line suitable for different needs by providing "Manhan Quanxi" from basic to individual, so that consumers have more choices when choosing down jackets.
As the spokesperson of duck duck down jacket, Wang Yibo is not only a successful brand marketing, but also a communicator of emotional resonance between brands and consumers.
His successful cooperation with Duck Duck Down Jacket has not only driven the brand's performance growth, but also provided consumers with more high-quality and people-friendly choices. This successful experience has also become a banner for spokesperson marketing, leading more brands to success.