The streamlined movement was a popular style design in the United States in the 30s of the 20th century, and the movement originated from the "Art Deco" movement.
Streamlined movement is called "Art Deco in motion", but it incorporates the concept of dynamics and becomes more concise and dynamic. It showcased a new aesthetic that emphasized speed and efficiency, becoming a visual language of modern American design with a distinct personality that was a huge commercial success.
At this stage when streamlined styles swept the United States, the professionalization of industrial design in the United States basically took shape.
Streamlined movement from the design of the shape of the vehicle to all products, the shape of the product is in the form of sleek and smooth streamlined body as the main form, forming a streamlined style based on industrial design characteristics.
Streamlined is a term used in aerodynamics to refer to a sleek shape that reduces wind resistance and is sleek and fluid in high-speed motion.
Because its form will remind people of the sense of speed and the vitality of the machine, it has become a symbol of a modern spirit, so it has been favored by American designers and has become an important source of product shape design.
The most important person in the United States to promote the popularity of streamlined style was Norman Bell Geddes. In 1932, he not only put forward the concept of streamlined style, but also designed a large number of streamlined products from automobiles, cruise ships, and airplanes to radios and hot water bottles.
Peculiarity. 1.Emphasizing the visual effect of the horizontal direction, the surface is smooth and plain, and there are few additional decorations.
2.The shape is simple, the silhouette is rounded and smooth, and there are few edges and corners.
3.The building is decorated with glass bricks, and the windows are often designed to resemble the portholes on ships.
4.Continuous, uninterrupted straight lines or curves are used as decorative motives.
5.Metal hardware is mostly chrome-plated, and glass and lacquerware are also common.
6.A large number of new materials such as aluminum, bakelite (phenolic plastic) are used, and porcelain plates are common. Dramatization emphasizes the inherent properties of the material.
Merit. It is related to aerodynamics, increases the speed of movement, and reduces energy consumption.
Shortcoming. It is widely used as a world model, resulting in pure formalism, commercial failure.
Although the development of the streamlined design style was closely related to aerodynamics, it later developed into a purely aesthetic form pursuit, so much so that this streamlined style design became a craze.
After the mid-30s of the 20th century, this fluid design form in the United States developed from automobiles, ships, airplanes and other means of transportation to household appliances such as vacuum cleaners, refrigerators, and radios.
Effect. The development of streamlined sports is not limited to the United States, due to the rapid development of means of transportation, the production of trains, airplanes, automobiles, ships and other means of transportation is increasing day by day, and the speed is increasing day by day, and the reasonable appearance of these means of transportation is required to be higher and higher.
The results of aerodynamic studies have proved that the streamlined shape has an absolute positive effect on reducing drag in motion and increasing efficiency.
As a result, more and more building vehicles are designed with streamlined shapes, resulting in a worldwide streamlined movement.
There is no doubt that streamlining has a positive impact on industrial design, especially in areas closely related to aerodynamics. Treating it as a pure design style and widely used in various design fields will inevitably lead to pure formalism, or lead to commercial failure.
After the Second World War, the streamlined design style in the United States gradually moved towards rationality and science, paying more attention to the functional attributes of the streamline, while the simple aesthetic shape gradually faded, so the aesthetic style that was popular in the United States in the 30s of the 20th century - the streamlined style gradually disappeared.