Licorice and ginger soup is one of the important scriptures in Zhang Zhongjing's "Treatise on Typhoid Fever". It is mainly composed of licorice and dried ginger, and the formula is simple but very effective. Because dried ginger and licorice are a pair of good friends by nature, they cooperate with each other to neutralize the "temper" of dried ginger. Licorice and dried ginger are also two of the traditional Chinese medicines that are both food and medicine published by the National Health Commission.
Ancient medical scientists applied the theory of "four natures" and "five flavors" of traditional Chinese medicine to food, believing that each food also has "four natures" and "five flavors". "Medicine and food are of the same origin" means that Chinese medicine and food originated at the same time. In recent years, Chinese health care has become very popular, and thanks to this demand, medicinal and edible homologous products have been widely favored. Speaking of which, the domestic medicine and food homologous ingredients are very rich, which can meet different consumer needs, and have a certain consumer cognition, saving a lot of market education costs.
Judging from the current market, medicinal and edible homologous ingredients have gradually appeared in food and beverages, and meet the current consumer demand with the characteristics of youth and snacks. However, the domestic medicine and food homology is not yet deep, and there is still a lot of room to be explored. The beverage market is becoming increasingly competitive, and consumer demand for tasty, healthy and functional beverages is also increasing. The development of traditional medicinal and edible homologous such as licorice and ginger soup into beverages can bring new choices and innovations to the market and meet the diverse tastes and needs of consumers. So how to develop licorice and ginger soup into a drink, and what problems need to be paid attention to?
1.Recipe adjustments: To turn it into a drink, it may be necessary to adjust the recipe appropriately to ensure that the mouthfeel and taste match the consumer's preferences.
2.Raw material selection: Choose high-quality licorice and dried ginger as the main raw materials, and ensure that they meet food safety standards.
3.Process treatment: Depending on the product demand, you may need to grind, soak, boil and other processes on the raw materials. Ensure that the process operation meets the food hygiene standards, and pay attention to the control of time and temperature to ensure the quality and safety of the product.
4.Additives and preservatives: Try to keep the ingredient list clean, many young consumers are averse to additives and preservatives.
5.Packaging and labelling: Choose the right packaging material for your beverage and make sure it meets food hygiene requirements. Provide clear and unambiguous identification on the packaging, including product name, ingredients, net content, date of manufacture, expiration date, etc.
6.Market research: Conducting market research is crucial during the development process. Understanding consumer needs and preferences for these products can help you further optimize your formulation and development strategy to meet market demand.
If you are a new beverage brand, what should you pay attention to if you are looking for an OEM to produce new products?
1.Market research and demand analysis: Before looking for a co-packer, conduct market research and demand analysis to determine your target market, product positioning, and target consumer group. Understand consumer beverage preferences, trends, and needs to better communicate and collaborate with co-packers.
2.Communicate with co-packers: Contact potential co-packers to learn about their production capacity, scope of services, quality standards, policies, and more. Communicate and exchange in detail with the sales staff or technical personnel of the OEM factory to ensure the willingness and conditions of cooperation with each other.
3.On-site inspection and audit: You can go to the OEM factory in person for on-site inspection and audit. Observe their production equipment, workshop environment, quality control measures, etc. Conduct interviews with the management or person in charge of the OEM to understand their corporate culture, quality management system and service level.
4.Sample testing and evaluation: Provide the co-packer with your product formulation or samples and ask them to make production samples. By evaluating the taste, quality and packaging of the samples, you can determine whether the OEM meets your requirements and standards.
5.Cooperation agreement and contract signing: After determining the intention of cooperation, sign a cooperation agreement or contract with the OEM. Ensure that the terms of the agreement or contract clarify the rights, responsibilities and cooperation details of both parties, such as product specifications, delivery time, after-sales service, etc.
6.Pilot production and mass production: Pilot production is carried out together with the OEM to ensure that the product achieves the expected quality and taste before mass production. According to the sales plan and market demand, we will set the schedule and quantity of mass production with the OEM.
7.Establish a cooperative relationship: Establish a stable cooperative relationship with the OEM through continuous communication, cooperation and feedback. Solve possible problems and challenges in a timely manner, and jointly promote the marketing and brand development of products.