Recently, the Organization Department of the Zhejiang Provincial Party Committee issued the "Notice on Announcing the List of the First Batch of Provincial Demonstration "Gongfu Workshops", and a total of 100 "Gongfu Workshops" in the province were on the list, and the "Poetry and Painting Yantou" Gongfu Workshop in Andi Town, Wucheng District was among them.
Since the beginning of this year, the District Women's Federation has led women's construction with party building, promoted the construction of "Women's Co-prosperity Workshop", continuously excavated the characteristic handicrafts and food content of various towns (streets), and established different types of "Women's Co-prosperity Workshops" such as processing, food, e-commerce live broadcast, and agricultural and tourism integration, so as to provide employment opportunities for more surplus women labor, and help rural revitalization and promote common prosperity with "workshop construction".
The poetry and painting rock head under the South Mountain, located in the Xianyuan Lake Provincial Tourist Resort, the landscape scenery is unique, walk into Yantou Village, a bend of the plum stream passes through the village, the white wall and black tile, the bluestone pavement, the cultural water street runs through the whole village, every household faces the mountain pillow water, the village is clean and beautiful, poetic and picturesque. It is an interweaving place of a variety of traditional "Wu" cultures, a unique geographical environment, a strong atmosphere of artistic rural construction, and a variety of traditional intangible cultural heritage formats, making Yantou Village gradually become one of the most popular Wucheng villages among tourists.
Through the organic combination of 'Wu' culture and green tourism, Yantou Village has introduced more than 10 cultural enterprises to settle in to create a 'culture + cultural tourism + cultural creativity' salvon art rural construction model, making Yantou Village from an ordinary village into a grand view garden of culture and art, creating a good cultural output environment for Wucheng's intangible cultural heritage, and laying the foundation for Yantou Village to become a "common wealth workshop". In recent years, Yantou Village has focused on common prosperity, combined the intangible cultural heritage visual industry with rural tourism, introduced a number of intangible cultural heritage projects and art projects, and after years of operation and incubation of the industrial park model, it has successfully possessed "natural flow", and at the same time, it has also made literary and artistic projects "blossom and bear fruit", and explored a "Yantou model" for the development of cultural industrialization.
Walking into the Gongfu Workshop of Wuzhou Dyeing Workshop, Wen Guoxiang, an intangible cultural heritage inheritor and women's entrepreneurship mentor, talked about the history, culture and production process of tie-dyeing, and carried out a vivid intangible cultural heritage course for tourists. Visitors listened carefully and practiced carefully, or "painted the gourd in the same way" with the help and guidance of the teachers, or according to their personal preferences, immersed themselves in learning this traditional handicraft. Yantou Village's cultural tourism industry has developed rapidly, attracting more than 700,000 tourists every year, and the villagers have also taken the "Get Rich Express", and the cultural and tourism supporting economy represented by farmhouse, cultural and creative product sales and agricultural special product sales is also rising in Yantou, and the business of "farmhouse" has also driven the surrounding villagers to increase their income.
The "Wuzhou Dyeing Workshop" brand has incubated and produced 5 series of more than 20 kinds of intangible cultural heritage experience activities such as tie-dyeing and cloth art, so as to better allow tourists to inherit and carry forward traditional culture in the process of understanding and familiarizing themselves with intangible cultural heritage. At present, the workshop has driven the annual revenue of the surrounding industries to exceed 8 million yuan, promoted the development of all-for-one tourism in Andi Town, and the lucid waters and lush mountains have truly become the gold and silver mountains of the people.
New development promotes new growth, and harmony and beauty help common prosperity. The "Poetry and Painting Yantou" Gongfu Workshop will continue to expand the scope of artistic villages, promote industrial integration, and vigorously develop the artistic characteristics of villages around rural homestays, ecological tourism, art appreciation, cultural tourism experience, etc., explore the innovative road of village art empowerment, farmers' income increase, and collective economic growth, and strive to make the "old hometown" glow with "new brilliance", and let the "idle resources" of the countryside stimulate "new vitality".
Text**: The people of Wucheng District, Jinhua City***
Zheng Xiangqing, Chen Zhaogang, Gao Heping.