Originating from the power of real images, delivered by Huawei s XMAGE video works

Mondo Cars Updated on 2024-01-29

As the most important part of the modern city, the subway carries the crowd and is the vein of the city, and there are also many works of art on display. Recently, HUAWEI Imaging XMAGE's outstanding works will be released outdoors in key business districts and subways in seven cities: Beijing, Shanghai, Guangzhou, Shenzhen, Chengdu, Hangzhou, and Wuhan.

Photography, as the most convenient way to transmit in this era, is not only a string of electronic data, but also a visual language. Every time you record with a mobile phone lens, it is a kind of power that is born, using a simple ** to see the world, convey emotions, and experience more beautiful things.

Of course, the wonderful thing about photography is not only to record life, but also to the story behind it, behind the excellent works of Huawei Image XMAGE, there is a wonderful process, which I will share with you here.

Colour Hlaing Myint Min (Myanmar) – Winner of the 2018 category.

Description: Two women are sewing a traditional fishing net, and I am amazed by the beautiful scene. The beautiful lighting, good composition, and the deep blue of the fishing nets made me want to take this one**.

The change of light and shadow makes the fishing net in this ** like a flower, the shadow tone is soft and natural, like a blue rose blooming, and the two people working in it are like stamens, which is very ingenious.

Dragon and Tiger Leap" Xiao Yi Photographer (China) - 2023 Organizing Committee Recommendation Award.

Introduction: During the Lantern Festival, in the ancient town of Tongren, the villagers are dancing dragons.

Aung Chan Thar Photographer (Myanmar) – Winner of the 2022 category.

Description: People selling goods in the floating market gather in boats before dawn. They lit candles and lamps for lighting. Before the sun rises, a lit candle marks the beginning of the day. This ** captures the floating market where candlelight gathers.

These two of them both use the long** technique, one static and one moving, using the long ** technique of the mobile phone, presenting a dreamy effect, bringing an incomparable visual experience, excellent creativity with better functions, pushing these two ** to a full score.

Play, Melvin Anore Visual Artist (Philippines) – Winner of the 2020 category.

Description: The sunset heralds a new dawn. Seeing innocent faces playing under the colorful sky brings hope for tomorrow. This scene reminds me not to give up and keep fighting, despite the negative things happening around us. This ** inspires me that things may be out of our control, but happiness is still our choice. Capturing the moment and being in the right place at the right time is the key to this one.

In a backlit scene like a sunset, this ** still has a real HDR performance, with strong clarity and excellent texture, and the story of ** itself is matched to form this interesting picture.

Sun Exposure" Wen Zhicheng Photographer (China) - 2018 Group Champion.

Introduction: July every year is the most suitable month for photography creation in the Pearl River Delta of Guangdong. The sun is bright, the air is transparent, and the colors are gorgeous, so it's easy to take good pictures even with your mobile phone. In early to mid-July this year, many villages in Nanlang Town, Zhongshan City, presented a bumper rice harvest. On July 9th, I learned that there were villagers drying rice in Zuobu Village, Nanlang Town, and it happened that the weather was very sunny, so I immediately had the urge to create. So I drove more than 20 highways to the site of the valley. The golden rice field reflects the figures of the villagers at work, and there is a poetic scene. In order to make the picture clean and concise, I used a Huawei mobile phone to capture the reflection of the villager's lower body and the reflection on the ground, and I always felt that the picture was monotonous, I thought that if I took the shadow of two people, there should be an interactive, coincidental taste, and the picture was fuller. But I was afraid that it would affect their work with people nearby, and they couldn't understand my creative ideas, so I simply became a "model" myself, so I took a rake in my left hand to pick up grain, and my right hand held a mobile phone to capture the interaction between my shadow and the other party's figure.

Void and real, color and black and white is the main contrast of this **, occupying a position in the picture, while expounding the visual language, the clever use of bright yellow, eye-catching, with rich colors to tell the story of labor.

After understanding the story behind the project, we can find that the photographer uses the lens language to express the different faces, open a new visual experience, and connect with it. Good images will make us shocked, tearful, resonate, think, and rise up, this is the power of images. Through the recording and expression of mobile phone images, the ordinary life things become meaningful, and the profound content value and new social value are the biggest gains.

When it comes to photography with a camera, "taking pictures" has a strong professional attribute. Not only do you need to make data adjustments, carry heavy equipment, but also have professional post-production capabilities. This has a threshold for non-professionals who want to enjoy photography. With the development of mobile phone imaging, mobile imaging has entered a new stage. Lightweight mobile phones The advancement of algorithms allows users to shoot anytime and anywhere, and the era of national photography is about to emerge.

My point of view is that what the user captures and shoots well is the core of the mobile phone image, and Huawei Image XMAGE has undoubtedly achieved this. In this group, we can see a lot of humanities and the imprint of the times, which also means that more and more people use mobile phone lenses to capture, record, share, express, communicate, and convey warmth and strength through mobile images. "XMAGE, the power of images" comes from reality, life, and is our biggest stage.

In July last year, Huawei officially released a new image brand - XMAGE, and this year, when major manufacturers and camera brands co-branded, Huawei used its own exclusive image brand XMAGE to play a good reputation, looking at the market alone, with strength to prove confidence. HUAWEI Imaging XMAGE turns mobile phones into lighter creative tools, better liberating the nature and imagination of creators, helping them record moving moments of life at any time, and providing a broader space for mobile image creation.

The birth of XMAGE is a testament to Huawei's leading and mature technology in the field of mobile imaging, as well as Huawei's continued breakthroughs and leadership in the field of mobile imaging. Huawei's seriousness about imaging can be seen from a long time ago, such as the "Super Night Scene" function of the Huawei P20 in 2018, which was well received by users that year.

Huawei's strength can also be seen through this group of exhibits**, such as this "Sunshine", the feeling of yellow rendering is very strong, interpreting Huawei's color tendency and color processing capabilities, such as "Dragon and Tiger Leap" and "Inle Lake", you can also shoot a dreamlike long ** effect with a mobile phone. HUAWEI Image XMAGE uses four points: optical design, mechanical structure, photoelectric conversion, and image algorithm, to make the picture more perfect and complete a new breakthrough in imaging.

The accumulation of technology has led to a qualitative change in the brand, and the accumulation of bit by bit has made Huawei Image a leading achievement. Huawei has been working the road of mobile imaging, and today, XMAGE has become the exclusive logo of Huawei mobile imaging. The powerful performance of HUAWEI Imaging brings a new level of creativity and imagination to mobile imaging.

This year, HUAWEI Mate60 series, MateX5, P60 series and other blockbuster products equipped with XMAGE imaging system were unveiled, breaking through a new height of mobile imaging. The HUAWEI Mate60 series is fast and clearThe super-light change main camera brings a powerful low-light shooting ability;The three color styles of primary, vivid and bright bring users a more personalized choice.

Behind Huawei's outstanding imaging capabilities is its original intention to explore three dimensions: technological innovation, shooting experience, and image culture, as well as its long-term pursuit of continuous technological innovation. Bringing everyone's own image culture, creating and discovering the beauty of life, and using images to convey emotion and temperature, this is the "power" of XMAGE to empower creators.

I also believe that with the spirit of continuous breakthrough and innovation, Huawei Imaging XMAGE will continue to improve itself, so that more people can see, feel, and convey the power of imaging, and continue to lead the development direction of exploring mobile imaging."

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