Seeing this title, there must be many friends who are strange, obviously in the past few years, they have seen Nokia launch mobile phones.
Just want to say that the Nokia you see is not the "Nokia" you think it is!
As for what happened, we have to start with a new product release this year, and it is also at this time that many people realize that they have made a mistake.
Just in March, Nokia released a high-end product: the Nokia Pure Design System!
Isn't it strange that this time Nokia did not release the phone, but said at the MWC conference that it would "say goodbye to the past".
In general, it is to change the shape of the 60-year-old Nokia logo and make it more fashionable.
According to the current CEO of Nokia, Nokia with the new logo will become a new brand focusing on the Internet and industrial digitalization, rather than just a smartphone manufacturer.
I have to say that this tone is quite big, but I don't know how the system is.
The Nokia Pure design system is the first product of the "new Nokia", and the official said that it will be used in various "digital products" of Nokia, including applications, user interfaces, etc.
Judging from the official renders, Pure's UI icons are really simple and beautiful.
The main element of the set of icons is line, supplemented by the ubiquitous rounded corners, which can be flexibly scaled to suit the needs of the icons, and the details are exquisite.
The dynamic effect of the icons is also excellent, each icon has a unique rhythm, and you can feel the "simple, soft and consistent" design style described by Nokia when clicked.
Then, at this time, many friends have another problem.
This time Nokia launched its own system, will there be any new breakthroughs in mobile phones?After all, Nokia mobile phones have been very unpromising all these years.
On this question, I can directly answer my friends: there will be no new breakthroughs.
Because the "Nokia" that released the new system above is two different things from the "Nokia phone" you saw before!
The former is the former mobile phone leader Yes, but the current Nokia mobile phone belongs to another company: HMD Hemingdi.
To put it simply, "True Nokia" has not launched any flagship phones since the Nokia 9 pureview in 2019.
And the Nokia mobile phone products you see now, its positioning, planning, and publicity are all solely responsible for HMD.
In fact, HMD has not had much capital over the years, and can only focus on the low-end machine market with small profits and quick turnover, and there is no mobile phone with a price higher than 1000 yuan in the whole series.
So, if you think about it, you can see that Nokia phones actually don't have the money to engage in the Nokia Pure design system.
In contrast, Nokia has been making great strides since handing over its mobile phone business to HMD in 2017.
Compared with mobile phone hardware, Nokia currently earns more considerable profits through patent fees, 5G equipment and cloud computing, and can make a stable profit of more than 180 billion yuan per year.
Especially in terms of 5G communication equipment, its share in the European market is second only to Huawei, which is not simple.
Of course, this is not to say that the Nokia mobile phone in HMD's hands has no future.
The low-end machine strategy over the years still allows it to have a stable income, plus it does pay attention to and target user needs.
Therefore, the current Nokia is not just relying on the remaining feelings of the past, and there are many fans who expect it to become better.