Written byWindsor.
EditZHANG Nan.
November for Changan Automobile was non-stop.
On November 29, two dark blue right-hand drive models, the Deepal S07 and Deepal L07, were launched at the Thailand Motor Show.
On November 27, Changan Automobile held a press conference in Thailand for Changan Automobile in Southeast Asia.
On November 25, Changan Automobile and Huawei signed a Memorandum of Understanding on Investment Cooperation in Shenzhen.
On November 24, Changan Automobile's first standard battery cell completed the off-line ceremony at Times Changan Factory.
On November 17, at the Guangzhou Auto Show, Changan Automobile released the battery brand Changan "Golden Bell Jar".
Several major events in a month, China's most crisis-oriented auto company is fighting uncertainty with its own actions.
In the world's largest and most dynamic market, crises and challenges coexist. Zhu Huarong, chairman of Changan Automobile, said a long time ago that there will be only five independent brands that can survive in the future, but he also believes that in the next ten years, a world-class Chinese auto brand will be born. ”
By 2030, Changan Automobile will achieve global sales of 5 million vehicles, and its sales scale will enter the top 10 of the world's car companies. In Bangkok, the "City of Angels", Zhu Huarong's grand blueprint has become particularly convincing, and the path is clear.
Externally, Changan Automobile is making every effort to transform into an intelligent and low-carbon travel technology company and a world-class automobile brand.
Intelligence, electrification, internationalization, Chang'an's "trinity".
In the new automotive era, everything is being reinvented.
Every company is thinking about what should be cooperated and what should be self-developed, there are entanglements and trade-offs, but what is certain is that the era of going it alone is gone, and car companies need to find a group of like-minded friends, who are strong enough to have dreams, resources, and platforms......
In this context, Changan Automobile has joined hands with CATL and Huawei. One is the battery leader, the other is the leader on the intelligent driving track, facing the future of intelligence and electrification, Changan Automobile is growing in the strong alliance.
In November, Times Changan Power Battery was jointly built by CATL, Changan Automobile and Deep Blue Automobile, with a total investment of 6 billion yuan, an annual output value of 15 billion yuan, covering an area of more than 1,000 acres and nearly 2,000 employees.
With the blessing of many cutting-edge technologies such as "fast ion ring graphite", "ultra-high conductivity electrolyte", "multi-gradient layered electrode piece", and cell temperature control technology, the battery cells produced by Times Changan have many "skills" such as high quality, ultra-fast charging, long cycle, and true safety.
In the plan, Times Changan will become an important "propeller" of Changan Automobile's battery planning. By 2024, the first CTV technology will be in mass production, achieving a grouping efficiency of 86%;By 2030, eight battery cells will be launched, including liquid, semi-solid, and solid-state.
In addition, through the continuous expansion of technology, products and business models, Changan Automobile will take Changan as the source and "energy" as the main line to create a competitive renewable energy ecosystem, form an industrial closed loop of energy production, storage and utilization, and maximize the value of the whole industry chain.
Facing the sea of stars, Changan Automobile quickly took the first step as usual. Following the release of the new battery plan at the Guangzhou Auto Show on November 17 and the release of Changan's "Golden Bell Jar" battery brand, on November 24, the first standard battery cell of Chang'an "Golden Bell Jar" officially rolled off the assembly line at the Changan plant of the Times.
Changan Automobile is achieving the "small goal" step by step, and the Times Changan Plant will draw a footnote for the sustainable and high-quality development of Changan Automobile. On the other hand, the cooperation between Changan and Huawei has opened a new chapter in the joint venture cooperation of Chinese automobiles in the era of intelligent electric vehicles.
On November 26, Huawei and Changan both announced that they had signed a Memorandum of Understanding on Investment Cooperation. After negotiation, Huawei plans to establish a new company to focus on the R&D, production, sales, and service of intelligent driving systems and incremental components for intelligent networked vehicles. The two parties will jointly support the target company to become an industry leader in automotive intelligent systems and component solutions based in China, facing the world and serving the industry.
According to the MOU, Huawei intends to integrate the core technologies and resources of the intelligent vehicle solution business into the new company, and Changan Automobile and its affiliates will intend to invest in the company and work with Huawei to support the company's future development. The new company will strive to become a world-class leader in the automotive intelligent driving system and components industry, and as an open platform serving the automotive industry, it will open its equity to investors such as existing strategic partner car companies and car companies with strategic value, and become a diversified company.
For the dream of the rise of the automobile industry, China is building an open platform for electrification and intelligence with the participation of the automobile industry. According to the Automotive Business Review, partners such as Celis, Chery, JAC, and BAIC are likely to become investors in this new platform. Before all brands, Changan Automobile seized the opportunity to take the lead, which is indispensable for the courage and strength behind it.
In the fierce competition, the knockout round has begun, and the Matthew effect of the stronger the stronger is becoming more and more prominent. In order not to get out of the game, there will be more and more vertical and horizontal cooperation between automobile companies and parts manufacturers. While continuously consolidating its competitiveness, Changan Automobile has taken the lead in joining hands with CATL and Huawei, embracing more certainty in an uncertain future.
Intelligence and electrification have become the definite direction, and the internationalization of China's automobiles is also ushering in a once-in-a-lifetime opportunity. In 2023, China's auto exports will surpass Japan's and are expected to reach the world's first.
After more than 3 years of careful preparation and research of more than 10,000 Thai consumers, Changan Automobile established the Southeast Asia Business Division, and also set up three local companies and localized operation teams of Changan Automobile Southeast Asia, Changan Thailand Sales, and Changan Thailand Parts, and the construction of Thailand's new energy vehicle production base has also started.
This time, the Changan brand's going overseas is not a simple product going to sea, but a whole system from brand establishment to research, production, supply, sales and service integration, redefining the new standard for Chinese auto brands to go overseas and jumping to "Chinese cars going overseas 4."0 times".
Changan Automobile's globalization has entered the fast lane of development, and at the Changan Automobile Thailand press conference, Zhu Huarong's speech in English exploded the audience, he expressed his importance to the Southeast Asian market, and shared the determination and path of globalization.
Today's brand launch is a concrete action to turn the strategic blueprint of 'Embrace All Rivers' into a real picture, marking that we have entered the fast lane of development in Southeast Asia. We are also confident that Thailand will be built into a bridgehead of Chang'an's globalization strategy, based on Thailand, radiating Southeast Asian countries and the global right-hand drive market. ”
Three brands, three strategies
According to the "iceberg theory", only a small part of the behavior or coping style that can be seen by the outside world is a small part of the water surface, and the larger mountain below the water surface is decisive. In November, Changan Automobile revealed the tip of the iceberg, and there are more invisible parts under the surface of the sea.
On October 19, 2017, Changan Automobile released a new energy strategy - "Shangri-La" plan, by 2025, Changan will completely stop selling traditional fuel vehicles, to achieve the electrification of a full range of products, which is the first traditional car company in China to put the ban on fuel vehicles on the agenda
On August 24, 2018, Changan Automobile released its intelligent strategy - "Beidou Tianshu" plan, stating that Changan Automobile will no longer produce non-networked new cars in 2020, realize 100% networking of new products, and announce the formation of intelligent strategic alliances with many domestic and foreign technology companies
On April 18, 2023, Changan Automobile released its overseas strategy - the "Sea of All Rivers" plan, which clearly put forward the "Four Ones" development goal, that is, by 2030, Changan Automobile's overseas market investment will exceed 10 billion US dollars, the annual sales volume in overseas markets will exceed 1.2 million units, and the number of overseas business employees will exceed 10,000, so as to build Changan Automobile into a world-class automobile brand.
The three strategies address electrification, intelligence, and internationalization. The establishment of Times Chang'an is a climax of the "Shangri-La" plan;The new joint venture with Huawei is the result of the "Beidou Tianshu" planThe Thailand press conference is a new starting point for the "Embrace All Rivers" strategy, and the three strategies go hand in hand, laying a good foundation for Changan Automobile's future.
At the same time, Changan Automobile actively builds world-class R&D strength, and has established a global collaborative R&D pattern of "six countries and ten places" with its own focus in Chongqing, Beijing, Shanghai, Dingzhou, Hebei, Hefei, Anhui, Turin, Yokohama, Birmingham, Birmingham, Detroit, and Munich, Germany, and has established 16 technical research and product development centers and 17 technology companies, with a total of 1The engineering and technical team of more than 80,000 people, and its R&D strength ranked first in the industry in the evaluation of China's enterprise technology center for 7 sessions and 14 years.
With the support of technology and strategy, Changan Automobile has sought innovation and change in brand and products, and the past Changan brand has been transformed into three major intelligent electric brands, Changan Qiyuan, Shenlan Automobile and AVATAR, which meet the needs of different market segments and form a joint force.
As the carrier of Changan Automobile's transformation to the era of digital intelligent vehicles, Changan Qiyuan was officially released in August this year, and has launched two products, A07 and A05, Qiyuan Q05 has started pre-sale, and Qiyuan A06 will also be launched by the end of the year. As of October, Changan Qiyuan's cumulative orders exceeded 20,000 units.
As a leader in all-scene smart travel, with the mission of "electric equality and intelligent equality", the Deep Blue S7 launched by Deep Blue Automobile has maintained a good sales momentum since its launch in June, and another product, SL03, was remodeled and upgraded at the end of August. As of September this year, the cumulative sales of Deep Blue Automobile exceeded 100,000 units, which took only more than 10 months, refreshing the new sales rate of 100,000 independent new energy brands.
AVATR 12 was launched on November 10, together with AVATR brand spokesperson Tony Leung, witnessing another milestone moment in AVATAR's innovative CHN model, with a total of 11,128 units in just 72 hours on the market.
At the same time, on October 9, AVATR Technology announced the gradual opening of NCA without maps, and the first batch of six cities in Beijing, Shanghai, Guangzhou, Chongqing, Shenzhen, and Hangzhou will be delivered in accordance with 6 cities, 16 cities, and nationwide, which will realize the comprehensive coverage of the three core scenarios of high-speed, urban area, and parking, and bring users a "wider and wider" intelligent driving experience.
One life is two, two is three, and three is everything. The trinity of intelligence, electrification and internationalization;Shangri-La, Beidou Tianshu, Haina Baichuan three major strategies, Changan Qiyuan, Deep Blue and AVATR three major brands, Changan Automobile has built several stable triangles.
Today, Changan Automobile is promoting the strategy of "new automobile and new ecology", and plans to invest a total of 200 billion yuan by 2030, add a scientific and technological innovation team of more than 10,000 people, and achieve group sales of 5 million vehicles, including 4 million Changan brand vehicles, new energy sales account for more than 60%, and overseas sales account for 30%, becoming a leader in the era of "digital intelligence new automobiles".
Towards this goal, Changan Automobile is firmly moving forward.