Cultivating beef cattle brand Ben out of a cattle road .

Mondo Technology Updated on 2024-01-30

"Our bureau issued the "Jilin Province Beef Cattle Slaughtering Industry Development Plan", focusing on three aspects, such as organizational leadership, policy support, publicity and guidance, put forward specific safeguard measures, organized and sorted out the current more than 760 standards related to the beef cattle industry, and convened well-known experts in the province to compile the framework for the construction of the standard system of the beef cattle industry in Jilin ProvinceThe fourth meeting of the Standing Committee of the 14th Provincial People's Congress deliberated and passed the "Decision on Promoting the Development of the Beef Cattle Industry", which for the first time included the development of the beef cattle industry in local laws and ......regulationsOn November 30, at the 11th Chairman Meeting of the 13th Provincial Political Consultative Conference, the relevant responsible comrades of the Provincial Animal Husbandry Bureau introduced the key proposal "Suggestions on Building a High-quality Beef Cattle Brand to Help Build a Strong Agricultural Province" and said when the work results.

During this year's provincial "two sessions", the Jilin Provincial Committee of the Revolutionary Committee of the Kuomintang submitted the "Proposal on Building a High-quality Beef Cattle Brand to Help Build a Strong Agricultural Province". The proposal proposes to formulate a beef cattle brand development plan in Jilin Province, establish and improve the support and guarantee mechanism, establish and improve the beef cattle brand standard system, explore the establishment of a beef cattle product brand catalog system, and promote the construction of regional brands of characteristic beef cattle. Since the proposal focuses on the high-quality development of the beef cattle industry and is highly consistent with the key promotion work of the provincial party committee and the provincial government, it has been determined as the key proposal of the provincial CPPCC in 2023 after the study of the provincial CPPCC chairman's meeting, and will be supervised by Governor Hu Yuting. After the proposal was listed as the provincial leader of the key supervision proposal, Governor Hu Yuting and Vice Governor Han Fuchun attached great importance to the proposal handling work, dispatched the proposal handling situation many times, and guided the Provincial Animal Husbandry Bureau to decompose and implement the proposal and suggestion tasks one by one, improve the awareness of the responsibility of the proposal handling work of various departments, and provide a clear direction and strong organizational guarantee for the solid and orderly work.

As a key proposal of the Provincial CPPCC, Li Yue, vice chairman of the Provincial CPPCC, attached great importance to and led the research team to carry out special research in Changchun City, Nong'an County, Jiutai District and Hunchun City and Longjing City of Yanbian Prefecture for many times, aiming to understand the progress of key proposals and the difficult problems in the implementation of proposals and suggestions, and jointly study the methods and measures for the implementation of proposals and suggestions, and promote the quality and efficiency of proposal handling. In addition, the research team investigated the facts, listened to the truth, and the members actively made suggestions and suggestions, and wrote a report, which was reported to the National Committee of the Chinese People's Political Consultative Conference in the form of social conditions and public opinions, so as to contribute to the high-quality development of the beef cattle industry in our province.

The Provincial Animal Husbandry Bureau set up a special class to speed up the handling of proposals at the first time, and together with the Provincial Department of Finance, the Provincial Department of Agriculture and Rural Affairs, the Provincial Department of Market Supervision and Management, the Provincial Department of Commerce and other co-organizers have formulated the "Provincial Leading Supervision and Supervision of the Provincial CPPCC Key Proposal Work Plan";In conjunction with the Provincial CPPCC Proposal Committee, the Provincial Supervision Office and co-organizers, participate in the Provincial CPPCC special research;In conjunction with the Provincial Beef Cattle Office, combined with the guarantee mechanism for large projects, we will carry out research and supervision on proposals and suggestions, and actively promote the handling of proposals. Since the proposal handling work has been carried out, the Provincial Animal Husbandry Bureau, as the sponsor of the proposal, has clarified the main responsibility, refined the division of labor, determined the timing schedule, and ensured that the work is in place.

The proposal is closely related to the relevant decision-making and deployment of the provincial party committee and the provincial government, the proposal is accurate in topic selection and accurate in reflecting the situation, and in response to relevant issues, the proposal puts forward 5 specific suggestions, which are clearly organized, focused, and have strong pertinence and operability, which fully reflects the ability and wisdom of the Jilin Provincial Committee of the Revolutionary Committee of the Kuomintang to participate in politics and discuss politics and perform its duties. The relevant leaders of the Provincial Animal Husbandry Bureau said that they will take the opportunity of handling the key proposals of the Provincial Political Consultative Conference to coordinate resources, concentrate forces, and continue to make efforts to further strengthen brand creation and marketing, expand and strengthen the beef cattle brand, and promote the Jilin beef cattle brand out of Jilin and to the whole country.

The proposal on 'formulating the development plan of beef cattle brand in Jilin Province' is of positive significance to enhance the influence of the brand beef cattle industry. The Provincial Animal Husbandry Bureau said that in order to accelerate the development of Jilin beef cattle brand, the province has issued the "14th Five-Year Plan for the Development of Modern Animal Husbandry in Jilin Province", "Jilin Province Beef Cattle Industry Development Plan" and "Implementation Opinions on Building Jilin Regional Brand to Promote High-quality Development", and has planned and laid out the top-level design of Jilin beef cattle brand buildingThe Provincial Animal Husbandry Bureau issued the "Jilin Province Beef Cattle Slaughtering Industry Development Plan", put forward 7 key tasks such as "building a 'Ji Niu' characteristic product brand", and put forward specific safeguard measures around three aspects, such as organizational leadership, policy support, publicity and guidance.

The proposal on 'establishing and improving the support and guarantee mechanism and establishing and improving the beef cattle brand standard system' is in line with the needs of 'straw to meat' and the construction of the 10 million beef cattle project and the brand building of beef cattle products. The Provincial Animal Husbandry Bureau said that the fourth meeting of the Standing Committee of the 14th Provincial People's Congress deliberated and passed the "Decision on Promoting the Development of the Beef Cattle Industry", which for the first time wrote the development of the beef cattle industry into local regulations, and promoted the high-quality development of the beef cattle industry in the form of legislation "hard core".With the goal of solving practical problems and effectively promoting the construction of beef cattle standardization system, relying on the advantages of scientific and educational resources, we will actively build the "Jilin Standard" of beef cattle industryOrganized and sorted out more than 760 existing standards related to the beef cattle industry, and convened well-known experts in the province to compile the framework for the construction of the standard system of the beef cattle industry in Jilin Province, and determined the key directions of the construction of the standard system such as breeding and provenance management, large-scale farm construction, animal nutrition, disease prevention and control, animal product quality and safety, and harmless treatment of manure.

In the proposal, we highly agree with the proposal to explore the establishment of a brand catalog system for beef cattle products, and will actively absorb and adopt it. The Provincial Animal Husbandry Bureau said that after the provincial government issued the "Implementation Opinions on Building Jilin Regional Brand to Promote High-quality Development", the Provincial Department of Market Supervision and the Provincial Department of Industry led 19 departments to establish a regional brand work promotion group in Jilin Province to form a joint promotion working mechanism, strengthen Jilin regional brand access authorization, quality traceability, regulatory protection and exit mechanism, implement dynamic management, and form a good atmosphere of breeding, creating, protecting and using cards. At the same time, we will actively explore the establishment of a brand catalog system for beef cattle products, and transform and cultivate them in products and services that have basically formed brand advantages, such as geographical indication products, brand-name products, and national and provincial demonstration pilots in Jilin Province, so as to ensure the overall scale effect of the regional brand of "Jizhi Jipin".

The Provincial Animal Husbandry Bureau believes that the proposal on "promoting the construction of regional brands of characteristic beef cattle" has an important reference role in promoting the Jilin beef cattle brand out of Jilin and into the whole country. In recent years, the Provincial Animal Husbandry Bureau, together with the members of the "Straw to Meat" and 10 million beef cattle project, according to the regional distribution of the beef cattle industry in our province, with Changchun Haoyue, Yanbian Benfu, Huadian Jinniu, Hunchun Jixing and other large-scale enterprises as the leader, give full play to the existing beef cattle industry brand advantages, implement brand leadership and promotion projects, organize and carry out the creation of "Jizhi Jipin - beef", and hold a "Jizhi Jipin - beef" brand image conference to strengthen Yanbian cattle, Grassland Red Cattle and other local breeds of brand protection, the implementation of brand development strategy, bigger and stronger "Haoyue", "Birch Cow", "Benfu", "Changbaihong" and other corporate brands, to create "Ji Niu" public brand, open up the high-end market. At the same time, improve the function of the "Ji Niu Cloud" big data platform, and use digital technology to transform the beef cattle industry chain. Extensive use of traditional ** and "new** + Internet celebrities", all-round three-dimensional publicity and promotion of the "Jilin beef cattle" public brand, the construction of "Jilin beef cattle online business market", so that the "Jilin beef cattle" brand products to the whole country.

In the process of handling the proposal, we fully felt the importance of the provincial party committee and the provincial government to the proposal of the CPPCC, and felt the passion of the organizer to start a business. The relevant person in charge of the Jilin Provincial Committee of the Revolutionary Committee of the Kuomintang said: "The proposal and proposal are valued and adopted, which is not only an encouragement for us, but also a spur. We must better perform the functions of democratic parties in participating in and discussing state affairs, and make precise and effective suggestions on the work of party committees and centers. ”

* |Liu Tingyan.

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