On December 15, the 2023 China Brand Forum hosted by the People's ** Agency was held in Beijing. With the theme of "Promoting Brand Building and Helping Chinese Modernization", this forum brought together representatives of competent authorities, business leaders, experts and scholars to exchange and discuss and brainstorm, and gather wisdom to promote the high-quality development of Chinese brands in the new era.
Mousse Healthy Sleep Co., Ltd. *** hereinafter referred to as "Mousse Group") was invited to participate in the forum and won the "2023 China Brand Innovation Case Award" as a benchmark brand. Sheng Yan, Director and Vice President of Mousse Group, was invited to attend and deliver a keynote speech, sharing the road of Mousse's high-end brand cultivation, which truly and vividly demonstrated Mousse's journey of telling the story of Chinese brands with innovative thinking in the accumulation of healthy sleep culture.
Adhere to cultural self-confidence, build a Chinese brand, and create a unique brand business card in China. With the trend of "the rise of domestic products", more and more Chinese brands have not only gotten rid of homogeneous competition, but also lit up their own characteristics and enriched the connotation of brand value in the process of continuously digging deep into the excellent traditional Chinese culture. The guests at the meeting believed that it is necessary to conscientiously implement the spirit of the important instructions of the party and the state on brand building, comprehensively improve the overall level of brand development, strengthen cultural self-confidence, promote the creative transformation and innovative development of China's excellent traditional culture, make more Chinese brands become world famous brands, and promote China to move from a brand power to a brand power. Sheng Yan also shared the cultural heritage of Mousse brand building in her speech.
Sheng Yan, director and vice president of Mousse Group, shared on the spot.
As an outstanding representative of China's high-end manufacturing brand, Mousse has absorbed nutrients and refined essence from the excellent traditional Chinese culture at the beginning of its establishment, created its unique sleep culture value system, and innovatively proposed the "six roots" sleep culture of eyes, ears, nose, tongue, body and mind. Since then, Mousse has insisted on enhancing the brand's recognition and competitiveness by condensing the brand culture and shaping soft power, and consolidating the foundation of the brand's high-quality and sustainable development in the future.
In the past 20 years, Mousse has developed a full-life cycle sleep solution based on the "six roots" relationship between sleep and eyes, ears, nose, tongue, body and mind. In the past 15 years, we have carried out the "Mousse Global Sleep Culture Tour" and traveled tens of millions of miles, joined hands with Mousse users to enter 56 cities in 18 countries, and led the exploration and dissemination of healthy sleep culture on a global scale; In the 11th year, during the "World Sleep Day", we joined hands with the Chinese Sleep Research Association, China Sleep Big Data Center and other authoritative institutions to jointly promulgate the "Sleep *** Use scientific methods to gain insight into the sleep state of Chinese people, providing a steady stream of nutrients for the brand to form a deep cultural accumulation.
Mousse Group won the "2023 China Brand Innovation Case".
In addition, Mousse also continues to explore the integration of sleep culture and different art forms, breaks the boundaries of sleep culture, and launches innovative forms of sleep culture content such as sleep ** album, "Good Night Taste" sleep fragrance, and Good Night Time Internet Radio. In 2023, Mousse will release a series of brand promotional videos of "Rainy Sleep", "The Eve" and "Little Mattress" to continuously enrich the connotation of brand value. For example, "Little Mattress" advocates that modern people put down their mobile phones at night, pay attention to their own sleep, and present users with charging devices in the shape of mattresses, hoping to let the mobile phone sleep on the "small mattress" at the same time, users can also charge themselves through sufficient sleep, so that the healthy sleep concept of Mousse is imperceptibly integrated into the ordinary daily life of each user.
Based on the new stage of brand development, implement the new goal of brand development. In the future, Mousse will also be guided by culture and supported by science and technology, committed to promoting the high integration of intelligent technology and sleep culture, providing consumers with more high-quality and healthy smart sleep products, and telling wonderful stories of high-quality development of Chinese brands in the practice of helping "Healthy China 2030"!