Dongfang Selection's live broadcast business on the Douyin platform suddenly stopped on December 16, and the official account released a message saying: "In order to reflect on my own problems, I suspended the live broadcast today, and I sincerely ask you to correct!."Teacher Yu Minhong personally led the team to carry out rectification. Resume normal live broadcast tomorrow, thank you for your support and understanding!”
This move sparked heated discussions among netizens, and many people wanted to know what happened to Dongfang Selection, why it was suspended for a day, and how Yu Minhong participated in it.
Dongfang Selection's stock price has continued to decline recently, due to a ** storm caused by "small composition". On December 6th, Dongfang Selection posted a "trip to Jilin" on Douyin**, with a top comment below, writing: "The production process of the small essay is the result of the anchor's display of the product in front of the camera, as well as the hard work of the copywriter, shooting, editing and other teams behind the scenes. ”
This comment was considered by some netizens to be a satire on Dong Yuhui, the core anchor of Dongfang Selection, thinking that he was just a "puppet" with no real professional knowledge and creativity, but relying on the backstage team to support the scene. This questioning sparked a fierce quarrel between Dong Yuhui's fans and other anchors of Dongfang Selection, and there were even rumors that Sun Dongxu, the CEO of Dongfang Selection, had to choose between Dong Yuhui and other anchors.
In the face of the pressure, Dongfang Selection issued a statement on December 15, admitting that there are contradictions and confusions between the Internet celebrity model and the product route. Dongfang Selection said that its original intention was to promote high-quality self-operated products through the influence of Internet celebrity anchors, but it encountered many difficulties and challenges in practice. Dongfang Selection insists that it will continue to adhere to the concept of product is king, and respond to the trust and expectations of consumers with high-quality products.
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