At the 2023 Shanghai Automechanika Shanghai Frankfurt Exhibition, the booth of Blum wipers was extremely eye-catching, and a first-class Lada car kept demonstrating the use effect of Blum wipers. Shen Tao, the founder of Blum wipers, was interviewed by the auto parts circle in his busy schedule and had an in-depth exchange on the unique market operation.
Shen Tao, founder of Blum wipers (right).
Auto parts ring:
Why is Blum wipers so lavish, using a car to decorate the booth?
Shen Tao:Indeed, we brought a car to display the wiper product, which is one of the few ways in the wiper industry that allows the owner to intuitively feel the good and bad of the product. Not only that, but we also made an image wall of Blum wipers to show the display in offline stores. In addition, we made a display of wiper companions such as buckles and materials that fit with each other. We hope to present the materials used in the wipers, including the technology, as much as possible, so that the materials can be seen and the technology can be touched.
Auto parts ring:
What else does Blum want to pass on to its customers?
Shen Tao:We also hope to pass on some concepts to our customers:The first one we are a professional factory with 20 years of experience in manufacturing windshield wipers;Secondly, next year we will complete the upgrading of the secondary industrial beltAt that time, the scale of our factory will reach 45,000 square meters, which is the ceiling of the entire Chinese wiper manufacturing enterprises. Thirdly, our self-production rate has exceeded 90%.In addition to packaging, all accessories are processed and produced by ourselves, and the raw materials have passed the certification of our technical department and the license of the Ministry of Commerce. The above are also our selling points. 
Auto parts ring:
What is the history of Blum wipers?
Shen Tao:Blum wipers is a brand of Ningbo Zhenhai Sunshine Transportation Equipment, formerly known as buy long, that is, the meaning of long-term trading, the brand was established in 2007, and in 2020, it will operate independently with Blum wipers as the brand name.
Blum wipers are the pioneers of water-based coatings and the only Chinese independent brand currently sold in Japan, with a market coverage of about 3%.In the core market of Osaka, it occupies a market share of up to 60%, and at the same time, Blum also has a leading business in Pakistan, so it can be said that Blum has been "brand overseas" for a long time. In the domestic market, Blum wipers are the first to implement the shop-in-shop model in the industry, and so far there are more than 10,000 cooperative beauty washing stores.
In addition, we emphasize and adhere to the brand concept of "Made in China", I think that the quality of the products produced by today's Chinese auto parts manufacturers is no worse than that of foreign brands. Moreover, many foreign brands are actually made in China, and they are labeled at the end. So why can't we do something about national rejuvenation?Blum wipers insist on the "Made in China" character, and even the packaging does not contain any English letters.
Auto parts ring:
What are the market targets for Blum wipers next year and beyond?
Shen Tao:We currently have 15,000 cooperative stores across the country, and next year's goal is 20,000, and we will open our KA channel againIn other words, our brand will be open source in the future, and chain companies are welcome to join Blum wipers to cooperate. Our training, market experience, resources, etc. are very mature, and we hope to bring our excellent products and projects to more KA channels, 4S stores and regional chains.
Auto parts ring:
Are there any developments in terms of new energy vehicles?
Shen Tao:We have completed supporting business cooperation with China's mainstream new energy vehicles, and it is inconvenient to disclose more information due to the involvement of trade secrets. Working with them has given me a realization: their demand for wipers is very large, and their thinking is very active, and they are willing to try some of our innovative products and technologies.
Auto parts ring:
What would you say to sum up the competitive advantages of Blum wipers in the most succinct terms?
Shen Tao:Large scale, cost-effective, brand to do for a long time.
Auto parts ring:
The Blum wiper team is very trendy and energetic, so what can you share from your more conservative and traditional colleagues?
Shen Tao:Whether it is a product, an operating concept, or a team, it needs to be constantly updated and keep pace with the times. In the entire auto parts industry, I have also seen a lot of post-00s and post-95s slowly in the world, and these posteriors must be born to promote the progress and development of our Chinese auto parts and aftermarket market, and the old-timers should remain anxious.
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