Cover News Reporter Zhang Yuexi.
On the evening of January 9, Dong Yuhui's new account "Walking with Hui" was launched on Douyin. Yu Minhong, Dong Yuhui and 7 anchors, a group of 9 people, conducted the first live broadcast including bringing goods, talent shows, fan interactions and other links.
Dong Yuhui's first live broadcast of the new account is also the first time to meet the public as the host and "boss" in the newly established "independent" live broadcast room "Walking with Hui", and Dong Yuhui's live broadcast has attracted the attention of the whole network. The reporter observed that within ten minutes of the broadcast, "Walking with Hui" topped the Douyin popularity list, ranking second on the hourly list, and the number of likes exceeded 100 million in just half an hour. As of 21:30, the number of fans of "Walking with Hui" exceeded 6.25 million, and the number of fans increased by more than 2 million compared with the start of the broadcast. With the launch of "Walking with Hui", the popularity of the Dongfang Selection live broadcast room has declined.
During the live broadcast, Yu Minhong revealed that Dong Yuhui's team has 60-70 people. Dong Yuhui also said that in the past few days, he has been a part-time director and rehearsed some programs. He said that some of the anchors in the new live broadcast room took the initiative to invite Ying, and some were selected by Dongfang. I am also a partner of Oriental Selection, and I hope that both companies will be good. He also introduced in the live broadcast room that "Walking with Hui" will stick to the original intention of agricultural products, and will also explore the possibilities of books, culture and tourism, and will launch a series of strategic deployments after the year.
With the rising popularity of live broadcasts, on the Sina platform, Dong Yuhui-related topics quickly appeared on the top hot searches. The popularity of the first live broadcast proves that although it has been a month since the turmoil of Dongfang Selection's small composition, the audience's attention to Dong Yuhui has not diminished at all. According to the estimation of archaeological plus ** monitoring data, gray dolphin data, etc., the GMV (total turnover) of this live broadcast has exceeded 100 million yuan.