When the whole network scolded Xiaomi cars, Lei Jun has basically succeeded in building cars
The true face of Xiaomi cars was revealed, and it suddenly became the hottest topic on the Internet.
In November, a ** released by the Ministry of Industry and Information Technology was ridiculed by netizens"Baoshimi"、"Senior Brother Mi"、"Xiaomi"With the shadow of Porsche.
Not only ordinary users complained, but other automakers also came out to accuse Xiaomi of being similar to their cars.
Subsequently, Xiaomi's ** spread on the Internet, and even some privacy violators were fined 3 million and several people were expelled.
As soon as this incident came out, many people said that it was planned by Xiaomi itself, just to attract more eyeballs and attract more attention.
What's even more ridiculous is that some other car executives have also accused Xiaomi of letting them watch 90-second ads before switching to self-driving. They even complained about Xiaomi's"Ecological car building"It's just a marketing ploy, not reliable at all, just like their own xxx.
To be honest, Xiaomi was scolded before it was listed, which surprised me very much, but it also shows that Lei Jun is very successful in building cars.
Other car companies are also afraid of Xiaomi, they are afraid that Xiaomi will affect the sales of their products, so they will do this, if it is not for their own sales, no one will offend competitors, don't you say?
Today's automobile manufacturing industry is arguably the most competitive industry, and large companies are constantly financing and cooperating in order to expand their influence and increase sales. At the same time, some new energy vehicle companies such as Weimar, Aiways, and Byton are also facing the same problem.
According to the industry bigwigs, more than 90% of car companies will be eliminated in the next few years, leaving a few giants, and there are currently hundreds of domestic new energy vehicle brands, how cruel is this?
Xiaomi has always won with **, the key is that Xiaomi is rich, popular, has fans, and has ** chain, plus the current threshold for electric vehicles is not high, so it is not difficult for Xiaomi to cut in.
There it is"Fan effect cars", with Xiaomi's"Mobile phone + smart home + car"The core competitiveness of Xiaomi Auto is Xiaomi's capital and network technology, which makes other car companies daunting.
Therefore, when Xiaomi was not yet listed, everyone was attacking Xiaomi, which was a very childish behavior, Lei Jun only allowed his product to succeed, but did not allow his product to fail.
If the Xiaomi brand is really good and cheap, consumers will have a bad attitude towards it, what do you say?