On the 22nd, the National Press and Publication Administration issued the "Measures for the Administration of Online Games (Draft for Solicitation of Comments)", which mentioned that online games shall not set up inducing rewards such as daily login, first recharge, and continuous recharge;All online games are subject to a user deposit limit. 
As soon as the news came out, Sanqi Mutual Entertainment, Mingchen Health, Yao Ji Technology, Gigabit and others fell to the limit, and Zhangqu Technology and Baotong Technology fell by more than 10%. Hong Kong game stocks fell further in the afternoon, Tencent fell more than 15%, NetEase fell more than 20%, and the Hang Seng Technology Index fell 36%。According to some statistics, as of 13:26, Tencent's Hong Kong stocks **1356%, NetEase Hong Kong stocks**2002%, the market value of the two fell by 464.6 billion yuan. The number of Chinese characters published in the opinion draft is 11,259 words, so it is calculated that each Chinese character is worth 41.26 million yuan. This matter has also sparked a heated debate in the industry!
Some proponents believe that the reason why some game companies make money is mainly by inducing customers to recharge, using advanced research results in psychology, taking advantage of weaknesses and low-level interests in human nature, and setting up step-by-step routines, and these methods are almost impossible for ordinary people to guard against, let alone children. We dare not say that the game industry is useless, but no matter how big the game is, it is only a part of the entertainment industry, and its contribution to the economic and social progress and development is limited, while the penetration and control of other economic components by game capital in the past few years has been quite serious. The country is not rich, the nation is not rich and strong, but the spirit of playthings and discouragement in society is pervasive everywhere, and it is necessary to govern and guide it in many aspects, rather than letting it go unchecked, and the whole society is going to lie flat. 
Some opponents claim that policymakers don't really think that games are robbing the industry of its consumption potentialThe problem is that games are really the most favorable support for upstream AI, computing power, and semiconductors, and there is only one way to make money by engaging in those things. This knife is by no means so simple as the game. This year, the capital ebb and flow, and the semiconductor itself is sad enough, and then the biggest cash cow game is also slashed. This wave of big A, games, semiconductors, and consumption, four loses. It may only be the irresponsible parents who want to dump their children in the socially responsible way
And my point of view is more modest, from the point of view of the detailed rules, the new game regulations do not have such a big impact on manufacturers, but the attitude of strict supervision still scares away the funds, and the decline of game-related companies is too scary. Now Chinese concept stocks are being attacked from inside and outside, and the market value has seriously deviated from the value, just because investors are already frightened. It's not so easy to scare away the birds and then attract them back. Without a good investment environment, how can there be a good business environment?But the biggest impact this time is to throw out such an industry-leading document without warning. Today at 11:30 o'clock, everyone recalled the fear of being dominated by A4 paper. As soon as the news came out, not only the game industry, but also the entire A-share Hong Kong ** market received a violent shock, because it was a shocking blow to the reconstruction of confidence. 
In today's world where confidence is so precious, is this kind of document that will greatly affect the confidence of the entire industry really necessary?