The Xiaomi car, which has attracted a lot of attention, is finally here. Lei Jun personally promoted, Xiaomi Auto's official "Extreme" warm-up, although Xiaomi Auto registered an official account, but the official did not release any content about Xiaomi Auto. Recently, the official information of Xiaomi car has also been updated: on December 28, Xiaomi car will have a technology conference, and the previously warmed up Xiaomi su7 will also be unveiled at the Xiaomi car technology conference, which also means that Xiaomi car is finally coming.
According to the official account of Xiaomi Auto, the avatar should be the logo of its own car, the collision combination of silver Xiaomi on a black background, it looks very textured, and the overall design is no different from the Xiaomi brand logo. As of press time, the Weibo account of Xiaomi Auto has exceeded 90,000 fans, and the official WeChat account and ** account have also been launched, which is also the content of the official announcement of the Xiaomi Auto Technology Conference.
Lei Jun, the head of the company, also said: "Today, it is the 1000th day that Xiaomi announced the official construction of the car, and we officially announced: on December 28, Xiaomi will hold a Xiaomi automotive technology conference. "There are no shortcuts to building a car, a century-old track. Adhere to positive development, start from the underlying core technology, invest tenfold, and build a good car!These technologies will be officially displayed to everyone at the Xiaomi Automotive Technology Conference on December 28. ”
Previously, Xiaomi Auto has completed the declaration of new cars, and it is reported that Xiaomi's first new car SU7 will be launched in multiple versions of the model, including the standard version, Pro, MAX and other versions. In terms of range, there are four range versions of 628km, 668km, 800km and 750km, and a four-wheel drive model is also available.
Although the secrecy of Xiaomi cars has been done very well, netizens still released the interior of Xiaomi Su7 before, but we only saw the steering wheel shape of the new car and the large screen of the central control intelligence, and the "xiaomi" logo on the steering wheel highlights the identity label of its first Xiaomi car. It is reported that the new car will be equipped with Xiaomi's self-developed MIUI car machine, which will provide users with an intuitive interface and rich applications, and also supports voice control and touch screen operation. The new car will also be offered with optional items including ETC, exterior mirrors, canopy glass, and lidar.
With Xiaomi's announcement of the "surging OS" to open up the people, cars and home ecology, it also means that it has the hole card of "cross-terminal and cross-scene experience", which can face Huawei's Wenjie series models and Geely Flyme Auto models, and compete with one of them.
Not only that, in terms of intelligent driving, Xiaomi is also constantly moving, two years ago Xiaomi Circle acquired Deepmotion Tech Limited, an autonomous driving company with a wide range of layouts in the fields of high-precision positioning, high-precision maps and 3D scene reconstruction. According to the latest progress of autonomous driving technology announced by Xiaomi, we can speculate that the Xiaomi Su7 intelligent driving assistance system will be infinitely close to Level 3.
According to the latest information released by the Ministry of Industry and Information Technology in November, Xiaomi Auto previously declared two versions of the model, positioning the Xiaomi Su7 of medium and large pure electric vehicles, the body size of the new car is 4997 1963 1455mm, and the wheelbase has reached 3000mm. There is also a ** size on the Internet: 4860mm*1980mm*1666mm.
Power and endurance are also the focus of most attention of netizens and users, according to the Ministry of Industry and Information Technology: Xiaomi SU7 single-motor rear-wheel drive version of the model will be equipped with 73The 6kWh Fodi lithium iron phosphate battery has a range of 628km (20-inch wheels) or 668km (19-inch wheels). The new car is also available in a dual-motor four-wheel drive version, which will be equipped with a 101kWh CATL ternary lithium battery with a range of 800km (19-inch wheels) or 750km (20-inch wheels), which is comparable to the range of similar products in the market.
For his own car, Lei Jun said that the average car company will invest about three or four hundred people and one billion or two billion R&D funds to make a car. But Xiaomi is different, the first car of Xiaomi Automobile, 3,400 engineers were invested, and the entire R&D investment exceeded 10 billion, which is equivalent to more than 10 times the investment to build a car.
I'm particularly worried, if it doesn't catch up, everyone won't buy it, so I'm definitely worried about this. Lei Jun said firmly.
It is understood that the design of Xiaomi SU7 is carried out by Li Tianyuan, the former designer of BMW IX, and netizens said that the new car has the shadow of Porsche Taycan, which also reflects the recognition of Xiaomi's new car design from the side.
Whether it is exterior design, in-car technology, intelligent configuration and automatic driving, including new car space, endurance and other aspects, it has good competitiveness. However, it is a little regrettable that Lei Jun also revealed that the content of this conference is mainly to display technology, and the products will not be displayed, which also means that information such as new car pricing will have to be leaned back. However, the topic of discussion about the pricing of the Xiaomi SU7 has been going on, and many people think that this car will be within 200,000 yuan.
However, according to its positioning, the new car will face BYD Han EV, Tesla Model 3 and other hot-selling products, and the newly launched ZEEKR 007, Xingtu Star Era ES, Zhijie S7, AVATR 12, Galaxy E8 and a series of hard-core products, the strength should not be underestimated, and the pressure faced can be imagined.
Another good thing for Xiaomi car is that it comes with its own traffic, especially the founding volume of Lei Jun, and the "mystery" marketing accumulated over the years is also a major killer feature, which also gives it a degree of attention far beyond its peers. However, there was Huawei, which took the lead in the car machine ecology, and then there was a series of rivals at the same level.
This article is originally produced by [Cheshi Special Review Li Teer] New **Studio, the author Beiyan, ** need to indicate the source.
2023 Post Sprint Competition