On January 7, the first large-scale cruise ship "Adora Magic City" successfully completed its maiden voyage, and more than 3,000 passengers from 16 countries and regions experienced this landmark trip. On January 1, the "Aida Modu" commenced its maiden commercial voyage, and the duty-free shop on the "Aida Modu" cruise ship officially opened on the same day.
It is understood that the "Aida Modu" has a total of 15 floors, including 2,125 rooms, and can carry up to 5,246 passengers. The inaugural flight covers Shanghai, Jeju, Nagasaki and Fukuoka, with a total of 6 nights and 7 days, providing passengers with a rich and colorful sailing experience. Not only is it unique in the design and space of the hull, but also through the ingenious integration of special catering and entertainment projects, it has created a unique journey of cultural tourism between the East and the West.
Aida Modu & China Duty Free Cruises.
Join hands to build a large-scale duty-free shop on the sea in China.
The "Aida Modu" Cruise Duty Free Shop is the largest maritime duty-free shopping mall in China to date, providing cruise passengers with a wealth of shopping options and convenient shopping services, and enhancing their maritime cultural tourism experience. CDFG pointed out that it has been deeply engaged in the cruise industry for many years and reached a strategic cooperation with AIDA Cruises in 2022 and obtained the exclusive right to operate duty-free shops. This is the second time that CDFG Cruises and AIDA Cruises have cooperated to build a duty-free shopping mall at sea after the "Mediterranean", and the opening and operation of the first domestic large-scale cruise ship is even more significant. 
CDF Aida Modu store.
The "Aida Magic City" cruise duty-free shop gathers new designer products, high-end jewelry and watches, fashionable clothing and leather goods, trendy sunglasses, global wines, international beauty and fine food, etc., including: Moutai, Rémy Martin, Qeelin, Messika, Chow Tai Fook, Longines, Tissot, La Mer, La Prair Prairie) and Estée Lauder and more than 200 high-end brands at home and abroad.
The relevant person in charge of China Duty Free Group said: ".'Ida Mordu'The opening of the cruise duty-free shop not only means that passengers can enjoy the fun of boutique shopping on board, but also reflects the further integration of the business operation model of China's cruise industry with international standards. ”
As the exclusive operator of the 'Aida Modu' Cruise Duty Free Shop, CDFG has strengthened CDFG's omni-channel operation capability in the duty-free industry on the one hand, and brought more international opportunities and development space to China's cruise industry. As the largest duty-free shopping space on the sea in China, the 'Aida Modu' cruise duty-free shop will further promote the high-quality development of China's cruise tourism industry. ”
Aida Modu" cruise ship interiors.
The first domestically produced large-scale cruise ship "Aida Modu" under AIDA Cruises, a subsidiary of CSSC Cruises, not only has a novel and beautiful appearance, but also has a unique interior design. The atrium of the cruise ship is the first stop for passengers after boarding the ship, and it is here that passengers check in after boarding. Afterwards, head to the accommodation area on decks 5 to 10, where the cabin corridors are mainly brown with wallpaper printed on Shanghai's landmarks.
The ship is equipped with 9 restaurants, including 3 cafeterias, and the aft restaurant spans two decks and can accommodate more than 1,500 people at the same time. The cruise ship has more than 40,000 square meters of public area, equipped with restaurants, theaters, water parks, gyms, basketball courts and other facilities to meet the needs of passengers for leisure and relaxation. In addition to the comfortable enjoyment, the "Aida Modu" is also a smart cruise ship, the ship's network communication system is applied through the 5G network, and the whole ship is covered with Wi-Fi, so that passengers can get a network experience that is no less than that on land.
In the future, China's cruise market will be huge.
It is of great significance to promote domestic and international dual circulation.
According to the latest data from the Cruise Lines International (CLIA), the number of cruise passengers worldwide will reach 35.7 million in 2024, an increase of more than 25% over 2019. In fact, as early as 2016, China surpassed Germany with 2.12 million passengers, becoming the world's second largest and Asia's largest source of cruise passengers. According to the "Several Opinions on Promoting the Development of China's Cruise Economy" issued in 2018, by 2035, China's cruise market will reach the scale of 14 million passengers per year, becoming the world's largest cruise market.
There is a well-known saying in the cruise industry that cruise ships have a 1:14 driving effect, that is, the investment of 1 yuan at the construction end can drive the relevant output to reach 14 yuan, covering all aspects of machinery manufacturing, hotels, catering, retail, tourism, etc., and the spillover effect is very considerable. According to the report on the economic contribution of cruise ships to China, the overall economic contribution of cruise ships to China is expected to reach nearly 550 billion yuan by 2035.
In August 2022, the Ministry of Industry and Information Technology and other five ministries and commissions jointly issued the "Implementation Opinions on Accelerating the Development of Cruise Yacht Equipment and Industry", which clearly pointed out that the cruise yacht industry chain is long and has a large driving role, which is of great significance to improving the level of modern service industry and promoting the development of marine economy. At the same time, it is proposed to vigorously develop cruise tourism, promote the construction of an international cruise home port in Sanya, promote the development of cruise tourism in Shanghai, Tianjin, Shenzhen, Qingdao, Dalian, Xiamen, Fuzhou, Guangzhou and other places, and create a number of world-class cruise tourism destinations.
Aida Modu" amusement facility.
The modern cruise industry originated in Europe and the United States, and prevailed in the era of leisure and vacation-dominated tourism. For China's consumer market, cruise products are still "imported products", and the market awareness and penetration rate are not high. A significant number of passengers are early adopters and may prefer "sightseeing on board" rather than "slow life". Sun Xiaodong, a professor at the School of Economics and Management of East China Normal University, said that the creation of cruise experience value is not a simple supply of "wishful thinking" in the dimensions of catering, accommodation, leisure, entertainment and health, sports, activities, and services, but in the same service scenario, the postal department, travel agencies, and tourists are all participants.
Different from the traditional European and American customers, the main force of cruise tourism, the average age of Chinese cruise guests is the youngest, around 40 years old, and the cruise tourism consumer group is becoming younger and younger. On domestic social platforms, the sharing of cruise travel is indispensable for keywords such as "lying flat tourism", "lazy friendly" and "migrant charging".
In addition to the food, accommodation and entertainment experience, the cruise duty-free shop is also an excellent shopping paradise, and it has also become the focus of the development of many postal companies. The CDF Aida Modu store has nearly 2,000 square meters of the largest shopping space on the sea in China, providing more than 10 categories such as new designer works, high-end jewelry, light luxury clothing, domestic beauty, custom jewelry, and art collections. Convenient accommodation, abundant dining, diverse entertainment activities, and quality shopping are all within easy reach on a cruise. Under the east wind of "lying flat" tourism, the revival of cruise ships has become an inevitable trend.
For cruise ships that travel "lying flat", how to create a more attractive scene in a limited space is the key to enhancing competitiveness. In order to create a richer cruise project, MSC Cruises has cooperated with Lego, Swarovski and other brands, and the cruise LEGO Sea Park has attracted the attention of many Lego lovers, and the crystal staircase inlaid with more than 50,000 Swarovski crystals has become a popular "check-in point".
MSC Glory Onboard Facilities: Swarovski Crystal Staircase **MSC Cruises.
The cruise economy has a long industrial chain, strong driving force and wide spillover range, which is of great significance for promoting the expansion of domestic demand, releasing consumption potential, cultivating development momentum, and promoting the benign interaction of domestic and international dual circulation. Sun Xiaodong believes that the maiden voyage of the "Aida Modu" is of epoch-making significance in the development of China's cruise industry. But this is only a new starting point, and China's cruise industry still has a long way to go.
Zhou Weihong, deputy general manager of Spring and Autumn Tourism, also agrees with this view, "Cruise is a new way of travel, domestic cruise culture has not yet been popularized, and most passengers still regard cruise as a means of transportation, rather than the tourist destination itself." Zhou Weihong said that the first domestic cruise ship let cruise tourism out of the circle, attracting the attention of many newcomers in China, travel agencies should also do their best to do a good job in service, with service to retain these passengers, expand the penetration of the cruise market in China, and contribute to the operation of domestic cruise ships and the development of China's cruise industry.
*: China International Consumer Goods Expo WeChat***
Comprehensive: China Duty Free Group, Shanghai International Cruise Tourism Resort, AIDA Cruises, Jiefang**, Times, Jingdaily Luxury Business Observer, Moody Davuit Duty Free Express.
Original topic: "The first domestic large-scale cruise ship completed its maiden voyage, China Duty Free Group joined hands with AIDA Cruises to build China's largest offshore duty-free shopping mall".
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