Hello LPL viewers and League of Legends summoners, this is the World Game Exchange.
At present, it is in the offseason, everyone is preparing for the follow-up games, there is the German Cup on the LPL, and the transfer period on the LCK side ended early, and the training camp was started in advance, and the e-sports world showed a quiet scene.
Unexpectedly, during this period, LCK's GEN club suddenly exploded and made a big mistake in commercial promotion.
Here's the thing, the GEN team has partnered with a gaming chair brand called Sidiz and will travel to Taiwan to participate in the event, but in the process of publicity, Taiwan was described as the first overseas country to go public and develop the GC Pro gaming chair with them.
It is reported that this sidiz brand has used similar terms in the previous promotion, and it is a stupid brand and a stupid club management who has reached a partnership with this brand.
After the incident, it caused strong dissatisfaction among LPL audiences, and the follow-up events continued to ferment, which will cause serious consequences, which can be compared to the Rockets of the American Professional Basketball League.
In addition, the 76ers teams in a similar situation, including the previous Rockets, have almost no broadcast arrangements in China.
After this incident happened to Gen, it will not only affect itself, but also may affect the broadcast of the entire LCK region in China.
After this matter comes out, what everyone needs to do is to pay attention to the follow-up progress, Gen's current promotion belongs to a single club behavior, look at the LCK's official attitude towards this matter, if the LCK is similar to the attitude of the previous president of American professional basketball, then the entire LCK will be boycotted, and the Chinese platform will no longer broadcast LCK events.
Such faker and t1 will also suffer because of this, which is equivalent to saying that a mouse poop spoils the whole pot of LCK's soup, of course, LCK's attitude is crucial.
If the LCK is to impose severe penalties on GEN and make a series of apologies from GEN, it should be possible to complete the stop loss as much as possible.
To be honest, China has introduced a series of Korean restriction policies over the years, which has caused a major blow to the entertainment industry in South Korea, and the market in China is also very large in terms of e-sports, and LCK is not very able to afford to lose the loss of the Chinese market, especially T1, and Faker's influence in the Chinese market is very huge.
If the brain is not sick, it is impossible for LCK to work against the Chinese market.
Regarding the LCK, it is necessary to say that in the past history, there have been many Korean players who have been severely punished for insulting Chinese players, including the familiar Khan, who apologized many times for making classic remarks, first by himself, and then by the club.
Finally, it was the LCK officials who asked Khan to get some necessary education and community work.
Another notorious player is Onfleek, who also made extreme remarks in the rank, was directly banned, and his subsequent career was over, and no team would want this player.
Therefore, in this incident, I personally believe that there is a high probability that there will be a series of apologies and corresponding severe punishments in the future.
If there is no corresponding statement in the follow-up, standing in the position of the LPL audience, it will definitely boycott the GEN and even the LCK division, I personally believe that although the LPL division has not achieved good results this year, it is also our own league, and the competition level of LPL is sufficient, which is different from the American professional basketball, because the American professional basketball is the world's highest level of basketball league, the corresponding CBA level is much worse.
The LPL side is originally the main audience league of the e-sports group, and it is not difficult for the audience to give up or LCK and completely cut off from LCK.