From December 12th to December 14th, Wahaha Group's 2024 National Sales Work Conference of "Healthy Drinking Power, Create a Better Future" was held in Hangzhou. At the meeting, Zong Fuli, vice chairman and general manager of Wahaha Group, confidently showed her plan for Wahaha in 2024.
Behind this is the "confidence" brought by Wahaha's brilliant results in 2023. At the Asian Games, Wahaha provided a full-scene drinking water demand guarantee service, serving more than 2 million spectators. The launch of Wahaha Diamond Water Asian Games Limited Edition and Wahaha Bagged Purified Water has received unanimous praise. Focusing on this conference, Wahaha will launch new products to bring consumers a richer product experience.
Dealers and sales personnel from all over the country gathered in Hangzhou to attend the meeting, summarize the sales work in 2023, and discuss Wahaha's marketing plan in 2024.
At the main venue, Zong Qinghou, Chairman of Wahaha Group, and Zong Fuli, Vice Chairman and General Manager of Wahaha, jointly commended more than 100 advanced workers such as National Excellent Dealers, National Outstanding Dealers, and National Excellent Dealers.
Zong Qinghou attaches great importance to the relationship with dealers, and insists on sorting out and optimizing the cooperative relationship. Zong Qinghou disclosed the 2024 dealer annual incentive plan on the spot, hoping that dealers will continue to improve their enthusiasm and creativity and inject strong impetus into common development.
At the meeting, Zong Fuli said: "We will, as always, adhere to the 'manufacturer fish and water relationship', work together, symbiosis and common prosperity, and continue to pursue excellent quality and service." At the same time, he expressed his expectations for the sales staff, "As long as we have the concerted efforts of the top and bottom and the determination to insist on Qingshan, we will be able to overcome any difficulties and achieve our sales goals." ”
For 2024, Zong Fuli has a clear development plan, and she proposes to truly open up new sales channels, which should be both "comprehensive" and "gathering".
First of all, "comprehensive" in the market. Zong Fuli emphasized that in the new year, Wahaha should not only grasp the strong market, but also aim at special channels and actively explore new markets.
Secondly, it is "comprehensive" in terms of products. Zong Fuli said that at present, Wahaha has a comprehensive product network, covering more than 200 products such as packaged drinking water, protein drinks, carbonated drinks, etc., which can meet the needs of consumers of different ages and different places of residence. In the face of a comprehensive product network, Wahaha must take a two-pronged approach to new and old products, and take multiple measures to play a "combination punch" of products, so as to seize opportunities and release advantages.
Finally, it is necessary to "gather points" in health. At the meeting, Zong Fuli proposed that Wahaha should adhere to the big health development strategy and set up a special product chain and sales network. Zong Fuli said that in recent years, Wahaha's strategic transformation around "big health" has yielded fruitful results, and has launched a series of low-sugar, low-fat, zero-sugar, and zero-fat beverage products to meet the Chinese people's demand for healthy drinks.
In the eyes of industry insiders, Wahaha, which is both "comprehensive" and "focused", is actively embracing the market to better meet consumer needs.
Full of confidence. At the meeting, Zong Fuli mentioned the introduction of the country's encouraging policies for the development of private enterprises, at the same time, Zong Fuli also focused on the current development situation of private enterprises, she was full of confidence, "I believe that the private economy must be promising, I hope that our manufacturers will unite sincerely, work hard, seize the 'tuyere', and ride the wind!."”
Zong Fuli's confidence is also due to Wahaha's outstanding results in 2023.
At the recent Asian Games in Hangzhou, Wahaha, as a sponsor, provided a full-scene drinking water demand guarantee service for the Asian Games, and there were water supply points in the Asian Games Village, brand pavilions, and various stadiums, and Wahaha products have also become a necessity in the hands of many athletes. At the same time, Wahaha has also set up dozens of audience catering and sales points, providing nearly 300 staff support and serving more than 2 million visitors.
Among them, among the many Wahaha products that appeared in the Asian Games, Wahaha Crystal Diamond Water Asian Games Limited Edition, Wahaha Bagged Purified Water and other products have aroused heated discussions. The bagged purified water has been well received by consumers in the venue for its advantages of ensuring safety and easy portability.
Wahaha's outstanding performance in the Asian Games won the "Best Integrated Marketing Award" at the 19th Asian Games in Hangzhou, and at the same time, Zong Fuli was awarded the "2021 Outstanding Contribution Individual" by the Asian Organizing Committee.
It is understood that the cooperation between Wahaha and the Asian Games is one of the major projects that Zong Fuli personally participated in after taking office. Zong Qinghou also attaches great importance to this cooperation, and in the face of the huge demand for drinking water during the competition, he has repeatedly increased additional supporting resources to support the supply of venues to the greatest extent, so that Wahaha's sales service during the Asian Games has received rave reviews.
Wahaha, which continues to take the road of high-quality development, is gaining more affirmation and recognition from the society.
On December 8, the 2023 Council Enlarged Meeting of China Beverage Industry Association and the 30th Anniversary of the Association's establishment were held in Beijing. The conference commended the outstanding enterprises, entrepreneurs and industry workers with outstanding performance in the member units. As a "pacesetter" and "evergreen" in the development of China's food and beverage industry, Wahaha has won two honors: "Leading Enterprise of High-quality Development" and "30-year Ivy League Enterprise".
Facing the future, the relevant person in charge of Wahaha told "Consumption Titanium", "Wahaha's goal is to build a century-old beverage store with an everlasting foundation. Wahaha adheres to the principle of quality-based, consumer demand-oriented, and marketing innovation, and is committed to enhancing the communication and competitiveness of Chinese brands in the international market. ”
Multi-category layout.
The big health industry has become the fastest growing emerging industry in the world. According to the "14th Five-Year Plan" National Health Plan and the "Healthy China 2030" Planning Outline, it is expected that the total scale of the health service industry is expected to exceed 115 trillion yuan, and the total scale of China's health industry will reach 16 trillion yuan in 2030.
It can be seen that the development potential of the big health industry is huge. In the face of this imaginative market, Wahaha has actively responded to the "big health strategy" in recent years and vigorously developed the big health industry. Zong Fuli said at the meeting that in recent years, the talent team set up by Wahaha has devoted itself to the research and development of strains, established a resource library with nearly 5,000 strains and an intelligent strain production workshop, built a probiotic screening platform and a fermentation performance research platform, and successfully built a first-class intelligent strain production line in China, breaking the foreign monopoly of strains.
In addition, Wahaha continues to innovate products under the guidance of the big health strategy. At the meeting, Wahaha released a number of new health products.
Following the recognition of consumers for its raw coconut latte-flavored "coffee bit", Wahaha once again increased its "coconut elements" and launched a new product "Wahaha Coconut Milk Drink". It is understood that the "Wahaha Coconut Milk Drink" selects the milk source imported from New Zealand, the milk content in the product exceeds 30%, the content of quick-frozen coconut milk in Southeast Asia reaches 30g L, and the 0 sucrose formula makes consumers more refreshing and burden-free when drinking.
The relevant person in charge of Wahaha products said, "In the face of more and more diversified and personalized consumer demand, the special attributes of 'Wahaha Coconut Milk Drink' have largely met everyone's personalized taste. ”
The new product "Wahaha High Calcium Multi-vitamin Milk Drink" also continues Wahaha's "healthy" concept, the new product uses milk imported from New Zealand, the milk content is as high as 40%, and the product adopts advanced production technology, with a sweet taste and refreshing texture.
In addition, based on the insight of consumers' personalized needs, Wahaha has also launched rich porridge flavors such as collagen porridge and milk oatmeal porridge, as well as fruit juice drinks such as double grapefruit juice and 100% apple juice, and has launched new products in dairy products, carbonated drinks, vitamin drinks and other categories.
It is worth mentioning that for the tea market, Wahaha focuses on launching the "sugar-free pure tea series", which uses raw leaf extraction, which can effectively lock the fragrance and restore the original real tea taste.