How strong is the energy of a beam of light?It can be a beacon that illuminates the way forward, or it can be a source of strength that shines for a moment. In 2023, many silent changes in the home design market are affecting the development trajectory of the industry, and a beam of light lingering in the home content ecology not only lights up the direction of progress, but also illuminates the growth possibilities that were not seen before on the entire stage.
On December 18th, the annual night of chasing light came as scheduled, and the "night of chasing light" was jointly sponsored by well-known brands such as the general title of the event, such as Midea's household ** air conditioner, the chief cooperation China Lesso and the industry sponsorship cooperation Wanjiale. Under the theme of "A Beam of Lights to the Bright Side", Zhuxiaobang has created an annual event that brings together ecological partners such as industry associations, designers, city operators and brand owners. The witty words and experience sharing of the guests at the scene opened a new field of home furnishing marketing for the platform, ecology, designers, users and brands.
This night event was hosted by Pan Yue, founder and design director of Shanghai Pan Yue Architectural Design Office, and Liu Lang, founder & editor-in-chief of Zhiliao Home, two industry veterans as guestsWan Lu, head of the B-end operation of the Douyin home improvement business platform, Lu Fei, an independent designer of ZM, Li Yan, founder of Zhiheng Design, Zhou Wei, a partner of Libai Design Office, and Nong Ding, head of integrated marketing of the household air conditioning division of Midea Group, shared their important views on the ecological development and changes of home appliances and home decoration content this year. At the same time, the event also invited Jason, the head of the B-end production and operation of the Douyin home improvement business platform, Ding Xiaofang, the head of the C-end production and transportation of the Douyin home improvement business platform, and Zheng Zilong, the general manager of the vertical business of the giant engine, and other important guests, to the important designer contributors in the field of home furnishing, outstanding designers in the industry and the first batch of key signed design creators awarded the annual leader chasing the light, the annual chasing figure, the first batch of key signing designers and other awards.
A beam of light" behind the concept of growth.
What is light in the home furnishing industry?In the view of Wan Lu, the person in charge of the B-end operation of the Douyin home improvement business platform, light can illuminate the front and guide the direction, and the designers in the home improvement and home furnishing industry, as a special group who can not only make plans to go to the construction site, but also write articles and make evaluations, they are the most dazzling light in this industry.
With light, there needs to be a "stage" that can chase light, which happens to be a grand vision that a platform like Zhuxiaobang that focuses on the ecological creation of home content is committed to building. On this stage, designers, brands, content creators, and even users off the stage and on the Internet can use the power of chasing light to jointly explore and discover more possibilities in the future of the home improvement market.
What do designers think of the new wave of "bringing goods"?
Over the years, Zhuxiaobang has always tried to explore new tracks in the home design industry through multiple perspectives such as platform, content and entire ecological support, and provide new career growth space for different designers. In order to understand the needs of users, designers need to create the most suitable home design for users from the perspective of design and decoration, and the arrival of the new identity of product consultant has given designers another leap in functional positioning. He mentioned that with the continuous improvement of users' requirements for residence, recommending the excellent products provided by the brand owner to users through bringing goods can not only expand the brand influence through multiple channels, but also provide users with a more complete and professional set of full-case landing services. Nowadays, designers integrate professional knowledge and excellent cases into daily design communication with users, which is becoming a new possibility of interaction and gradually accepted by users.
And as the topic of designers bringing goods continues to rise, users have begun to pay more attention to what?Is it the brand discount, is it the performance and experience display, or how to integrate the latest home improvement trends into a more down-to-earth design?In the eyes of Li Yan, the founder of Zhiheng Design, designers bring goods is a new balance between user experience and design value, and the key to bringing goods is not only to provide users with excellent products. How to let users experience the sincerity and design ability of the designer in the whole process of landing, and make full use of the user's trust in the designer to bring goods and live up to this sense of trust, is the biggest capital of every designer who dares to face the camera and dare to bring goods.
Designers who have started to try to bring goods, how will they view the new wave set off in the home furnishing field?Zhou Wei, a partner of Libai Design Office, said: "One day some designers will become home furnishing anchors, which may also provide some new possibilities for the exploration of designers' careers, because for designers to bring goods, the greater significance is that in this way, designers have the opportunity to maintain good communication with the market and consumers on the same platform, and at the same time, designers can maintain sensitivity to the market and insight into user needs." ”
From the point of view of the surface or the phenomenon of designers bringing goods, what this new thing brings is a new self-presentation process of a designer group based on interesting marketing and personalized expression. In addition to enhancing the value of design, better integrating the needs of users into the works, and building a bridge of communication for the brand, designers can also provide more possibilities for development and growth for designers and the whole industry.
Nong Ding, head of integrated marketing of Midea Group's household air conditioning division, said in his speech that the original intention of designers to bring goods is to hope that more designers can participate in the entire new traffic environment to find personalized advantages for personal development. Therefore, whether it is designers bringing goods or making content, it is both an opportunity and a challenge for the industry and designers themselves. As a young brand that is willing to make progress with the times, Midea Air Conditioning will continue to work closely with Zhuxiaobang to jointly support more designers to find their own growth opportunities, and jointly provide more new fields and new spaces for home furnishing designers to shine.
The psychological journey of a "light chaser".
Zheng Zilong, general manager of the home furnishing industry of the vertical business of Giant Engine, said that the role of designers in the process of home improvement and home design is not only a bridge connecting users and personal space, but also a dream implementer who turns users' expectations into reality. In the home design industry, how to chase the light and eventually become the shining light depends not only on the designer's personal strength and charm, but also on the support of the platform and the entire ecology.
As a real and reliable one-stop home furnishing service platform, Zhuxiaobang has always been committed to bringing together outstanding designers and works across the country, leading more designers from behind the scenes to the front of the stage, so that they have the opportunity and space to show themselves, and work with the industry to create and enhance the design value to a new height, so that every user can experience the unique charm of design value, and illuminate a broader future with the original dazzling beam of the home furnishing industry. To this end, the annual light chasing night of the small gang specially selected the annual leader chasing the light of the year, the annual chasing of the light and the first batch of key signing designer awards, hoping to build a win-win road for brands and designers with more designers.
At the event, Sun Jianhua, founder of ATENO International, Zhang Can, founder and creative director of CSD·DESING, Xie Yingkai, design director of Tomwuchen Kenwen Design Office, Lai Xudong, founder of Chongqing Shidai Yingchuang Interior Design, Gao Zhiqiang, vice president of China Architectural Design Group Zhubang Design Institute and founder of AFFD Design Office, Fang Lei, founder of Yishe Design, Lian Zhiming, founder of Beijing Yidi Construction Design Office, and Yuhe Lightyear Funconnection Zhang Yaotian, founder of Design, Jiang Xiangyue, founder and creative director of HYH Hotel Design Group in Australia, Wei Shineng, founder of Wei Architecture and Design, and Shen Yanhua, founder and design director of SKH Interior Design of Guanxiangji, won the title of "Leader of the Year".
At the same time, Shi Shaofen, creative director of Arthouse, Pan Yue, design director of Dot Pan Yue Design Office, and CACChen Funan, founder of Design Jingdian Design Group, Gao Fei, Design Director of Wuhan Daocheng Space, Yan Xu, co-founder of Dolong Dong Long Design, Chen Yi, Founding Partner and Design Director of Calla Lily Space Design, Gu Wei, Chief Designer of Longrui Decoration, Wang Yunpeng, Founder of Yunjian Vientiane Space Design, Li Haolan, Founder of Haolan Design Agency, Li Guangzheng, Creative Director, Founder of Beiyan Design, Wang Tao, Founder of Fanchi Design, Design Director, Yao Xiaolong Design Office, Founder of Yao Xiaolong Design Office, Wang Chen, founder and design director of Xiwei Design, Liu Lixia, founder and design director of Lilishe Space Design, and other well-known designers in the industry won the title of "Light Chaser of the Year".
As individuals, home designers have become the light shining on the stage of the entire home ecology through their own talents and effortsAs representatives of excellent designers, they will also guide the way for more excellent designers to go to the stars together. In order to help designers achieve new development through the platform, the first batch of key signed designers were awarded at the event. In the future, the multi-platform operation of Zhuxiaobang and Douyin Home Furnishing will continue to bring new opportunities for the career development of designers, introduce industry authorities and high-quality designers through cooperation, help designers achieve fan and monetization growth, form a demonstration effect, continue to spread influence, and lead new trends.
Epilogue. The prominence of design value is more reflected in the designer's unique insights and capabilities, as well as the new trend of ecological development brought about by the active interaction between users, brands and platforms. As designers who are at the forefront, their functional positioning is no longer a single design and supervision. In the face of changes in market demand and user mentality, designers have gradually begun to grow and evolve, becoming leaders and changers in the entire home decoration market.
When we discover the light, we find hope and an opportunity for future growth. As a one-stop home furnishing service platform, Zhuxiaobang is working with partners such as Midea Home Conditioner, China Lesso, Wanjiale and other partners to seek to continue to provide designers, creators, brands and users with more convenient full-case home decoration solutions, and also actively promote in-depth cooperation between designers and users to jointly enhance the value of design. At the same time, the small gang is also actively looking for those outstanding designers who are still hidden outside the stage through activities such as the night of chasing light and the designer competition, bringing their light to the stage, infecting and inspiring more people, going to the front of the stage, and leading the future.
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