University campuses belong to young people and are also a gathering place for youth and pop culture, where there is no shortage of passion and joy.
The Optics Valley Gymnasium of Huazhong University of Science and Technology in Wuhan will be from day to night on December 17, which is the scene of the 2023 CFML Autumn Finals and 8th Anniversary Celebration.
EP and LGD, two top teams teamed up here to deliver a magnificent autumn final that played 7 rounds, and finally EP ended with the feat of completing the league's first four-game winning streak. In addition to the core of competition, CFML has used 8 years of exploration to find a younger track that fits the current situation and future direction of its own brand.
Endgame, Battle of Hope
In Wuhan's autumn showdown stage, EP and LGD faced off, and the final battle between the two teams at the end of the year had an "epic feeling".
As rivals, they have taken over two eras of the league from each other.
The theme of the early days of CFML was the battle between teams such as AG, Q9 and KZAt the beginning of the S8 season, LGD, who had been a green leaf for a long time, made a blockbuster, won the triple crown and dominated the first dynasty in the league.
The dynasty finally came to an end in the S11 Finals, when EP snatched the throne from LGD as the new king, and the league title was not lost for three seasons. You must know that when LGD won the Cup in Wuhan last time, the EP at that time was only a fringe team in the playoffs, which is the growth rate defined by the new king.
In the current S14 season, the two teams that also have the glorious achievement of three consecutive league championships are in different situations.
The king EP is still in high form, and has been at the top of the standings since the third week of the regular season, winning all the playoffs and easily reaching the finals without losing a game.
On the other hand, LGD seemed to be struggling, sliding from first to fourth in the regular season, and was swept 3-0 by EP in the first round of the playoffs and fell into the lower bracket, and finally struggled all the way back to the final stage with the "Northern Expedition" in the lower bracket.
LGD's ability to reach the finals can be described as "unpopular", but it seems to be fate. The kings who once defined the two eras of CFML meet again, and when this battle is destined to give birth to the first quadruple championship in league history, the clash between LGD and EP must be the final solution of this cause and effect, and it is also the final battle.
The process of the final autumn final also verified the iron law that competitive sports finals can't just look at the data, LGD, who stumbled all the way, had no fear in the face of the opponent who had just kept a clean sheet, although EP achieved complete crushing at the data level, but the two sides still reached the final game of BO7.
In the deciding game, LGD once held the match point advantage 9-8, but was still stubbornly dragged into overtime by EP and achieved a reversal, with a score of 10-12, LGD saw the biggest opponent in these years EP ascend to the throne of the league quadruple crown.
Looking back at the final, which took more than 7 hours, the EP in full swing showed all the mental attributes of a king from tailwinds to adversity, and their victory was well deserved. LGD refused to be unanimously bullish before the game, and newcomers Gu Cheng and Ze Cheng shouldered the weight of the big scene, and they are the pillars of the old giant's future.
At the end of the S14 season, the 8th anniversary of CFML has also arrived, and the EP has ended the conjecture of who is the only king of CFML at this stage, and the autumn duel is the endgame. At the same time, the autumn final is also a battle of hope, from which EP sees a sufficiently open future for the club;LGDs can also puff out their chests and wait for a turnaround;CFML has also found a new way to play esports in the new stage of the league in Wuhan.
Eight years of "happiness" while burning
Before the arrival of the CFML autumn finale, Wuhan has just ushered in a wave of cooling, and the daily life on the university campus is full of hustle and bustle that is not afraid of the cold, and the end of the academic period will follow one after another.
On December 17th, the CFML Autumn Finals and 8th Anniversary Celebration entered the university campus, which coincided with the weekend, and it was tense English.
On the second day after the end of the fourth and sixth level exams, many student groups near Wuhan University Town heard the news and came to the Optics Valley Gymnasium of Huazhong University of Science and Technology, one to feel the atmosphere of e-sports, and the other to relieve academic pressure.
CFML is also trying its best to arrange for this autumn final celebration, and the finals on the 17th will start close to 6 pm, and the 8th anniversary related links will start in full swing from noon.
With the National College Cup on the event side as the opening, the student audience witnessed the popular e-sports event that is most suitable for their own positioning, and some students at the scene quipped: "It's like watching classmates play games, and the sense of substitution is very strong." ”
After that, the performance program was even more "explosive", and hundreds of "Yun Youyou" appeared at the event, and they were all on and off the stage. As a popular character in the world view of CrossFire, Yun Youyou's appearance in a group gives a strong visual impact, and also brings the atmosphere of the day's event into a small climax.
In order to keep the scene excited, CFML also invited the well-known rapper Ice Craz and Bang Yin as the "choking officer" before the start of the autumn duel, which became the "mouth substitute" of the EP and LGD camps respectively.
It's fun, it's cool!Driven by the clouds and rappers on the stage, the students of Huazhong University of Science and Technology also posted in the school forum to share, before the opening of the autumn showdown, the fiery atmosphere in the gymnasium has formed a sharp contrast with the temperature outside the window close to snowfall, with the staging of the autumn showdown, the most fierce famous showdown in history was staged, and the scene of burning and happiness was finally presented in front of the audience, and this tone is exactly what CrossFire Mobile Game has been doing for eight years.
In the award session of the day, there is a particularly warm design, the organizer for each audience who came to the scene were awarded the "best cfer" award, in the eighth anniversary celebration to the old players to the heart of a gentle crit, attracted a lot of tears, eight years, is enough for a teenager to experience college into the rivers and lakes, CF mobile game has also become a group of people in the process of youth competition memory of that bright color.
In the past eight years, countless players have witnessed the development of CrossFire mobile games from scratch and the extension from games to e-sports, including not only CFML playing the role of players in the life adjustment outside the game for a long time, but also the Champions Cup, the National Cup and other events from the dimension of cup competitions and mass events, which not only opens up the participation of players, but also ensures the continuous hematopoiesis of the e-sports dimension.
These actions are reminiscent of the 2023 Global Esports Leadership Summit held in the middle of the year, and the crossfire of entering a new decade throws out: attracting new users to convert, and continuing to create fresh blood on both the player and the audience.
Behind this goal, in fact, the direct direction is also directed to the players, with a stable tournament system and long-term tournaments to reassure players, and relying on excellent arena stories and competitive content to extend players' perception of the satisfaction that CrossFire can bring. Making players happy is what the entire CFML ecosystem strives to do.
Dress happiness in a CFML jacket
Nowadays, esports has gradually become a sport that can be enjoyed by all ages, but the core audience of esports is still young people.
According to the report on China's e-sports industry from January to June 2023, the user scale of China's e-sports industry at the current stage is 48.7 billion. As an emerging sport and entertainment, young people are the core customer group of the e-sports industry, with good long-term growth, of which male users account for 564%。
As an e-sports brand that has been developed for more than ten years, CF has more than 100 million players, and based on the appeal of FPS games, compared with the e-sports industry as a whole, it has the characteristics of younger users and a larger proportion of male users.
In order to continue to make breakthroughs in the past ten years of development, the process of self-deconstruction and speculation is indispensable.
For the large base of players as a whole, CFML puts its vision on the pan-pop circle. At present, the national style has become a major weapon for many traditional industry brands in the process of seizing the younger market, and CFML has also launched national style-themed virtual items one after anotherIn the product launch conference on the day of the autumn decision, CF Mobile Games officially announced the continuation of the story of the Oriental Mystery City, and the national tide elements will also show their skills in it, and in 2024, multiple versions will be launched around the theme of the Oriental Mystery City.
Continuously allowing national style elements to appear in the game and in the arena, CFML has entered the hearts of players with the cultural identity and trend perception of most people.
At the previous CFML summer showdown site, there was also a blockbuster official announcement of the linkage between CF mobile games and Transformers, which is a targeted layout made by the current situation of the male audience backed by the brand.
Feel the "romance of men" in the steel forest of the Transformers, and the intersection of childhood memories and youth competition platforms has aroused a strong resonance among a large number of CFERS.
Finally, based on the perspective of young people, CFML introduced the exciting guessing gameplay into the viewing link, pasted the popular labels of young culture such as rapper and coser on the current e-sports stage, and pinpointed the pain points of young CFER for accurate activation.
When the entire CF began to enter a new decade, CFML also found its main theme in the new stage on the eighth anniversary of mobile games - youth. In the pursuit of youthfulness, CFML needs to give full play to the cultural tolerance of the brand, so that all kinds of subcultures can be smoothly grafted onto the stage of CFML as individuals, and let all kinds of subcultures coexist harmoniously with each other.
Fortunately, at the just-concluded 8th anniversary celebration, CFML has demonstrated its ability to organically combine young culture, and in the follow-up exploration of the young segmented e-sports field, I look forward to CFML events can continue to dig out some fresh and "happy" ideas.