Who buys the 800,000 Volvo MPV? The pattern is small, Volvo EM90 wants to face more high-end customers, think about the bosses who are worth more than 10 million, is it suddenly clear, who cares whether it is 800,000 or 500,000, less than 1 million "I'm not happy"!
At the event, the brand told such a story, in the blind booking stage, the general psychological expectation of users for Volvo EM90 is more than one million, when the final ** only needs 8180,000 times, some customers are a little disappointed, feel a little cheap, in their opinion, one million is a basic threshold, is the basic requirement of their own consumption concept.
Of course, I believe that there are still a few people who are so "arrogant", and Volvo's user portrait has always been "low-key and pragmatic", so if you have money, you will not waste it casually. But through this example, I also have some inspiration, EM90 users are less sensitive to ** than they think,Compared with the price difference of three or five hundred thousand, they may pay more attention to the brand and the values conveyed by the brand.
Volvo happens to give people a restrained image, its products are quality but unobtrusive, whether it is a company executive or an industry-oriented businessman, they are very friendly, and safety is a constant topic.
For a high-end, nearly one million MPV, the interior of the ride comfort will inevitably be put in the first place, now the zero gravity seat has been recognized by more and more users, this technology from the space cockpit, the first is to reduce the pressure of astronauts, semi-lying non-lying sitting posture, can make people get the best relaxation.
Nowadays, most of the new car companies are equipped with zero-gravity seats, and its cost is not low, but Volvo EM90 chooses to say no, is it not able to spend this money, or is it another means of reducing allocation?
No, Volvo's purpose in doing this is still for safety reasons. As a "super player" of seat belts, Volvo found that the riding angle of the zero-gravity seat mode is not conducive to the restraint of the seat belt on the human body, and when there is an accidental impact, passengers can easily rush out of the lying sofa, increasing the risk of injury, which can not be compromised for Volvo, which regards safety as its creed.
The result is,The EM90 does away with zero-gravity seats, but replaces them with ergonomic aviation seats designed with a 7-layer structure, which also have zero-gravity pressure-relieving foam and are more than 120 mm thickIt has a high-density vibration damping layer for good comfort and support.
In terms of safety, Volvo has not been easy all the way, the three-point seat belt is now the basic safety consensus, but when Volvo first introduced this technology, the New York Times sharply commented that "no one can dictate my life", "it severely restricts freedom", "this is a violation of human rights", and it took 8 years after the introduction of society to begin to face up to its role.
In terms of experience, I prefer this kind of supportive seat, which is too floating, but it makes people feel unsure. In terms of function, it provides the adjustment of the seat angle, leg rest adjustment, massage, ventilation, heating, and a lot, and inside the side armrest, the folding table is embedded, which is a texture that can be hovered steplessly, and it is heavy in the hand, and the metallic luster is also very translucent.
And the back of the chair also has a freehand "mountain" punching pattern, the user sits in it called "there is a backer behind the back", like this detail, Volvo EM90 has a lot of it.
It is not only a pile of configuration and functions, but also how to resonate with individual consciousness is a higher way to play, don't underestimate consciousness, it is a spiritual force, and can even transcend material boundaries.
The Volvo EM90 is inspired by nature, such as the ash liner in the front row, which is taken from the grain of the bamboo joints, and to achieve the feeling of sunlight shining into the bamboo forest, the wood needs to be thinned to 05 mm, and then the laser carving process, it is said that the yield rate is only 30%.
In addition, the designer also left a small easter egg, on the far right of the bamboo ornament, there are several rows of mysterious arrangement, it is actually the Morse code, which represents the word "volvo" after interpretation.
This ash translucent trim is the main theme of the entire cockpit, which is reflected in the back of the seats, the side door version, and the side panels of the third row. Compared to the 64 or 128 colors of other brands, Volvo only offers 5 theme colors, because they believe that too many choices will increase the burden on users, so they only use 5 unique Scandinavian brilliance to decorate the interior, which includes the Archipelago Sunset, Midsummer Lightyear, Nordic Aurora, Nordic Forest and Midsummer Night.
The interior lighting can also be aligned with the rhythm of the car's interior, and that's where Bowers &Wilkins' 21-speaker, 22-channel, 2460W speaker comes in.
Volvo's signature crystal gear lever is made by Orrefors, and this time the brand has also equipped it with a base bracket that has a bit of a studded feel.
The design of the exterior of the car has been seen, the front face has dense dot matrix particles, and when unlocked, there will be light from the middle to the sides in turn, like a meteor shower under the Arctic night sky.
Actually, it's this designIt's called "Hammer Falling Galaxy", please note that it is not "Falling Galaxy", but the hammer of the hammerSymbolizing the thunder hammer headlights on both sides smashed into the starry sky, splashing the starlight like welds, I have to say that the designer has a kind of romanticism.
In addition, there are 105 stars on the net, an odd number indicating that the number on the two sides is different, because the Volvo EM90 is inspired by nature, and nothing in nature is perfectly symmetrical.
The same is true for the tail lights, which is actually a reflection of the river, the designer takes the freehand shape of the Shanghai Tower to the rear of the car, you can see that there are 5 line segments above, which is what the Shanghai Tower looks like after it is lit, and the chrome plating in the middle is the river surface, and the following is its reflection, and there are only 4 line segments, because the farthest end has been blurred in the actual observation, and there is no need to reflect it in the design.
A good brand tells a story, but it's not a fiction, it's a creative mindset that combines human warmth with a product to make it more inspired, as Volvo and many luxury brands do.
81.The price of 80,000 yuan, the power system is only equipped with a single motor, which has been complained by many people, after all, the performance is so inappropriate for the brand, Volvo is still the first one.
But then again, this isn't the first time Volvo has challenged the bottom line when it comes to power performance, almost 10 years ago, they used the 2 on the XC90The small displacement of 0t, at that time, the product of this level had to be at least 3The identity of the flagship of the 0T six-cylinder engine can be imagined, and the ending can be imagined, which provokes a verbal criticism.
Of course, due to emissions regulations, it is common for people to use small displacement engines in medium and large SUVs today, and you could say that Volvo was forward-looking, but at the time, competitiveness was really affected.
Volvo EM90 is equipped with a rear drive motor model TZ220XSA02, with a maximum power of 200 kilowatts and a maximum torque of 343 Nm, matched with a 116-degree battery pack, CLTC range of 738 kilometers, and the official acceleration time of 100 kilometers is 83 seconds, top speed 180 km/h, dual-chamber air suspension and CDC shock absorption as standard.
In terms of intelligent driving assistance, Volvo EM90 is equipped with Pilot Assist pilot assistance system, equipped with two Intel Mobileye EyeQ5H chips, in terms of computing power and processing and adaptability, there is double safety redundancy, and the hardware also includes 7 8 million pixel cameras and 1 millimeter wave radar.
In fact, Volvo's exploration of intelligent driving began very early, and in the era when most brands were still playing fixed-speed battery life, Volvo launched the CitySafety urban safety system, which can achieve automatic braking for emergencies to avoid or mitigate collisions. Importantly, this safety-based feature is available in almost all Volvo models, including the cheapest and most entry-level products.
Volvo once sent out soul torture,Can human life be graded? Gender equality, safety and equality are the genes of this brand.
The word safety is a common topic at Volvo, and sometimes you think that they really have nothing to talk about, but to talk about safety.
But if you look at the brand values at the beginning of Volvo's establishment, you will find that it is different from other brands, most car manufacturers' goal is not to build the most comfortable car in the world, or the most sporty car, Volvo has shifted its focus to people, it is to create a more relaxed, beautiful and safe travel life for "everyone", so even if they know that "safety" has been heard by users out of the cocoon, they still keep telling.
The luxury and comfort of the Volvo EM90 may not be unique, but when the label of safety is added, it becomes distinctive, and at the same timeSafety can also represent a kind of reliability, not only the reliability of the car, but also the reliability of the personFrom this point of view, the Volvo EM90 may be the right choice for the high-end segment.
Text |Ren Hongbin.
Edit |Wang Xin.
Produced by |There are reports of driving.