According to the Qichacha APP, Suzhou Fengxue Weilai Education Technology, which is 75% owned by Zhang Xuefeng (Zhang Zibiao), has undergone industrial and commercial changes, and its business scope has added radio and television program production and operation, network culture management, performance brokerage, commercial performances, etc. In addition, the company has applied for the registration of a number of "Xuefeng Selection" trademarks, involving education, entertainment, catering and other fields. This move has triggered speculation and attention from the outside world about the future development direction of Zhang Xuefeng's company.
Zhang Xuefeng is a well-known teacher of college planning, and has become popular on the Internet with "Seven Minutes to Interpret 34 985 Universities", and is known as "Little Zhuge for College Entrance Examination Volunteers". His style is direct, humorous, and sharp, and he is good at using big data and case studies to analyze the advantages and disadvantages of colleges and universities, and provide professional guidance for students and parents. His courses and books are popular with candidates and parents, and his fans and paying users have reached millions.
Zhang Xuefeng is not only an educator, but also a businessman. He founded Suzhou Yantu Education Science and Technology, mainly engaged in postgraduate examination training business, and has received investment from Hujiang and Anhui Xinhejiang, with a valuation of hundreds of millions of yuan. He also founded Suzhou Fengxue Weilai Education Technology Co., Ltd., which is mainly engaged in the business of selecting subjects for high school and volunteering for the college entrance examination, and launched the "Xuefeng Selection" product, which has aroused controversy and questions in the society. He also owns a number of companies such as Beijing Fengyan Fengyu Cultural Communication, Beijing Zhixiang Haitian Education Technology Co., Ltd., Tianjin Fengyue Wanjuan Culture Media Partnership, etc., involving cultural communication, education technology, culture and entertainment and other fields.
Zhang Xuefeng's business territory continues to expand, showing his ambition and strength. He is not satisfied with being an Internet celebrity in the education industry, but also wants to be a star in the entertainment industry. He has participated in various variety shows many times, such as "Cool Me Youth Says", "Don't Blindly Jump and Lead the National Solicitation Competition", etc., showing his eloquence and talent. He also posted his wedding photos on Weibo, which aroused heated discussions and blessings from netizens. He also announced on *** that he would implement the work system of "two days off and one day off, two days off and two days off, and Wednesday off", which aroused the envy and attention of netizens.
Zhang Xuefeng's latest move is to add a new commercial performance business and register a number of "Xuefeng Selection" trademarks. This means that he will further expand his personal IP, use his popularity and influence, and carry out more commercial activities, such as producing and hosting his own shows, holding his own shows, opening his own restaurants, etc. These activities can not only bring him more income, but also bring him more fans and attention, and enhance his social status and voice. Zhang Xuefeng's "Xuefeng Selection" trademark also reflects his self-confidence and conceit, he believes that his choice is valuable and tasteful, and he hopes to convey his own concept and style through his own brand, influencing and attracting more people.
Zhang Xuefeng's "business empire" is both amazing and worrying. His success is undoubtedly the result of his efforts and talents, as well as the result of his seizing the opportunities and needs of the times. His innovation is undoubtedly the embodiment of his sensitivity and wisdom, as well as his insight and control of the market. His diversity is undoubtedly the embodiment of his courage and boldness, as well as his planning and layout for the future. However, his approach has also sparked some doubts and controversies. Does his ** course really bring practical help and value to students and parents?Does his performance business really bring high-quality content and experience to the audience?Does his "Snow Peak Selection" trademark really represent high quality and high standards?Will his commercialization affect the quality of his education and credibility?Will his diversification distract his energy and resources, leading to a decline in his core competitiveness?Will his personal IP make him become self-aggrandized and self-centered, forgetting his original intention and mission?These questions are worthy of Zhang Xuefeng's reflection and reflection with us.