The jewel giant of the LVMH group, Tiffany & CoTiffany & Co. has officially entered Tmall luxury products and launched at the same time"Tiffany & Co. Official ***"。This is tantamount to a luxurious banquet for the majority of consumers, which will bring us jewelry, watches, home, accessories and other exquisite works.
The move is a historic step for Tiffany & Co. and marks a more direct and closer connection to Chinese consumers. Now on Tmall Luxury, the establishment of ** will undoubtedly further shape its high-end quality image, through Tmall as a platform, Tiffany & Co. will provide consumers with a more convenient and fast shopping experience, as well as an all-round experience of the brand spirit.
For Tmall, Tiffany's entry confirms its leading position in the domestic luxury e-commerce sector. According to reports, Tmall is currently the only e-commerce platform in China that has collected the five major luxury groups: LVMH, Kering, Richemont, Chanel and Hermès. This not only marks the recognition of the Tmall platform by these world's top luxury brands, but also shows that they are optimistic about the huge potential and broad prospects of the Chinese market.
Tiffany & Co.'s presence on Tmall, along with the presence of major luxury brands on Tmall, demonstrates the influence and potential of the Internet in the global market. Whether it is a brand or an e-commerce platform, they clearly see that the future market has moved from traditional retail stores to online retail platforms. This convenient online shopping model not only gives consumers more choices, but also gives brands a more direct way to communicate with consumers.