In the traditional garment manufacturing industry, there have been many challenges for a long time. Under the large-order production model, enterprises often have to face problems such as inventory backlog, lengthy production cycle and unstable orders, which make it difficult for the entire chain to adapt to the rapid changes in the market. However, as the global fashion industry continues to evolve, a new operating model is quietly changing that.
SHEIN, a world-renowned cross-border e-commerce platform, is bringing a profound change to the traditional clothing manufacturing industry with its unique flexible ** chain and small single quick reaction model. This model emphasizes rapid response to market demand, and effectively reduces inventory risks and improves the flexibility and efficiency of the ** chain through the production method of "small batch and multiple batches".
Let's focus on the Pearl River Delta region, where there is a garment manufacturing company, under the leadership of SHEIN, it has successfully achieved a gorgeous turn from a traditional model to a flexible one. As the general manager of a leading garment manufacturer in Dongguan City, Wu Bo personally felt the profound impact of SHEIN's support on the company.
Wu Bo's factory is located in Humen Town, Dongguan City, which was also plagued by the traditional large-order production model. However, since the start of the cooperation with SHEIN, his factory has begun to gradually transform, adopting an operating model of "small orders and on-demand response". This model allows factories to match supply at the right time according to market demand, flexibly adjust production schedules, and avoid overproduction and waste of resources. Under the trend of increasingly fragmented foreign trade orders, "small orders and quick reaction" and "on-demand flexibility" have become hot spots in the garment industry.
Since cooperating with SHEIN in 2018, Wu Bo's factory has undergone a profound digital transformation. Through the online technical tools provided by SHEIN, the progress and feedback of all links are synchronized in real time, and the production is carried out according to the needs of the brand, ensuring the accuracy and timeliness of production.
SHEIN has provided all-round support and guidance to Wu Bo's factory, and has carried out detailed evaluation and optimization from equipment layout, operation process to resource allocation. At the same time, SHEIN also provides training on operation modes and skills for factory managers and grassroots employees to help factories realize the transformation of digital management.
Thanks to the cooperation with SHEIN, Wu Bo's factory has achieved remarkable results in efficiency improvement, quality improvement and resource waste reduction. Today, the data from the cutting to the hanging system of the chip, the sewing to the shipment of garments and finished products in the factory have been visualized, which has greatly improved the production efficiency.
In addition to technical and management support, SHEIN also facilitated Wu Bo's factory in terms of ** chain integration. The strict fabric buyer evaluation and assessment system has helped the factory reduce the procurement workload and improve the efficiency of the first chain. In addition, SHEIN also provides a "dojo" for professional learning and assessment certification for upstream businessmen, and builds a standard closed loop that is conducive to industrial development.
Wu Bo deeply feels that the cooperation with SHEIN is not a simple business customer relationship, but a deep partner and partnership. In SHEIN's agile chain model, digitalization runs through the entire chain and penetrates into all aspects from planning, production, channel demand to chain organization, and promotes the upgrading and development of the entire industrial chain.
With the rapid development of SHEIN, Wu Bo, as a partner, has also reaped the continuous rise in business revenue. The company's first ten-year goal of 1 billion has been basically achieved. Facing the future, Wu Bo's factory has set a second ten-year goal - a sprint of 3 billion revenue. Wu Bo knows that to achieve this goal, it is necessary to deepen the cooperative relationship with SHEIN and jointly respond to market changes and challenges.
Under the leadership of SHEIN, Wu Bo's company has not only achieved business growth, but also ushered in new opportunities in the management system and production model. SHEIN's flexible chain strategy with small orders and fast reaction as the core is becoming a revolutionary change in the fashion industry, opening the door to a digital and intelligent future for more enterprises.