Together with more than 30 cities and 360 screens across the country, a grand event with the theme of animation stars was launched. 15 Little Youku's animation IPs, such as Super Wings, Flag Girl, Wonderful Mengke, Gaby Dollhouse, Pig Man, Balala Little Demon Fairy, Bear Infested, Pleasant Goat and Big Big Wolf, etc., have successfully landed on the national big screen, bringing an unprecedented visual feast to children.
This event not only has wonderful animation content, but also incorporates medal elements, so that children can collect their favorite animation star medals while animating. Little Youku hopes that through this activity, children will be encouraged to actively participate in the animation plot and develop their teamwork and social skills.
Users can easily search for "Children's Medal" through Youku Kids, enter the event page, and find their favorite animation star medals. At the same time, the Little Youku app also provides functions such as one-click switching of children's mode, accurate recommendation by age and grading, blacklist, and custom duration to prevent drowning, etc., to protect the healthy growth of children in an all-round way.
This event was not only carried out hotly, but also extended to offline. In the subway stations of Beijing, Guangzhou, Hangzhou, Shenzhen and other cities, you can see Youku Children's animation stars in the form of LED carousels, interacting with children, so that children can also have a close encounter with their favorite animation stars in their daily life!
As a children's parent-child brand under Youku, Xiaoxiao Youku has been committed to providing parent-child families with more dimensional and rich experiences. At the time of the joint launch of more than 30 cities and 360 screens across the country, many IPs of Xiaoxiao Youku, such as SpongeBob SquarePants and Little Column under the Sea, also appeared on major screens. These IP images that are loved by children are vividly displayed on the screen, bringing more joy and surprises to children.
Little Youku's medal activities detonated the whole country in the parent-child field and were warmly welcomed. The event combines animated content with medal activities to provide children with a new entertainment experience that develops teamwork and social skills. In the future, Xiaoxiao Youku will continue to launch a variety of activities and IP images to bring more joy and growth to children!