On December 28, Xiaomi's automotive technology conference was held as scheduled. For the majority of rice noodles, this can be described as a grand carnival. At the press conference, Lei Jun, the founder of Xiaomi Group, spoke for several hours in one breath.
It is no exaggeration to say that Xiaomi Auto's attention in this technology conference in the automotive circle is no less than that of Evergrande Automobile.
Why?That is Xiaomi's brand influence.
More than 10 years ago, Xiaomi, which started with mobile phones, became popular in the domestic mobile phone market with its ultra-high cost performance, and soon became a mainstream domestic mobile phone manufacturer. The most important thing is that in just a few years, Xiaomi mobile phones have overturned the mixed copycat mobile phone market, which can be called the "terminator" of miscellaneous mobile phones.
Now, Xiaomi, which has become a Fortune 500 company, has set its sights on the automotive industry again. Although it is not early, for Xiaomi, building a car may be its ultimate goal.
Judging from the Xiaomi Su7 actual car that has been unveiled so far, the exterior design of the new car is technological and sporty enough. But if you look at it from the side, you will find that Xiaomi Su7 is almost exactly the same as Porsche TayCan, so it is nicknamed "Porsche Mi" by netizens.
It's no wonder that in the eyes of Che Kuai, Xiaomi has been a company since its birth, and the word "imitation" has been engraved in its bones. From the earliest Xiaomi 2 imitating Apple, to today's Xiaomi 14, you can still see the shadow of Apple.
is not just imitation in appearance, Xiaomi's latest surging OS system may also be the closest mobile phone system to the Apple OS system in operation among all domestic mobile phone manufacturers.
In this regard, Lei Jun, the founder of Xiaomi, said that he would learn from Apple and surpass Apple step by step in the future.
Just like mobile phones, at Xiaomi's automotive technology conference, the Porsche Taycan has also become the benchmark model of Xiaomi Automobile. There is no doubt that compared with this Porsche Taycan, which costs more than one million yuan, Xiaomi has exclusive advantages in many indicators.
Indeed, whether it is a mobile phone or a car, the advantages of Xiaomi in the parameters of hardware are obvious, which is also the consistent style of Xiaomi. At the press conference, Lei Jun, the founder of Xiaomi, in addition to talking about the technology of Xiaomi cars, repeatedly emphasized Xiaomi's self-research capabilities. These include CTB battery technology with inverted cells, 9100T Xiaomi super die-casting equipment, 27200rpm Xiaomi super motor, etc. It's not the highest, it's the only one, or it's the first, but it does sound awesome.
But in fact, Xiaomi has not even solved the problem of car manufacturing qualifications.
In addition, at the three-hour technical conference, Xiaomi Auto officially did not announce the price information of Xiaomi Su7. But Lei Jun has made it clear that 990,000 yuan is impossible, 1490,000 yuan doesn't need to be talked about, but we still have to respect technology, and the price of the same battery is more than 400,000 yuan.
Since Xiaomi Su7 dares to compete with Porsche and Tesla, which cost millions, why does Lei Jun avoid talking about ** information?
In the eyes of some, Xiaomi's move is mainly to create suspense and attract the attention of the market. However, there is another reason in the car quick review, that is, Xiaomi Auto has not yet had the confidence to announce the ** information of Xiaomi Su7.
With Xiaomi's brand positioning, more than 300,000 yuan will definitely disappoint most of the "rice noodles". Even if it is more than 200,000 yuan, it is a hurdle for Xiaomi's user group, because Xiaomi is better than Huawei.
But if the Xiaomi Su7 is priced too low, then it will definitely go against Xiaomi's original intention of making a car.
For the current Xiaomi car, one of the problems that needs to be dealt with is how to sell the Xiaomi Su7, which is comparable to the Porsche Taycan, to those who dream 990,000 yuan, 1490,000 yuan to buy Xiaomi car supporters.
The latest news, after the Xiaomi car technology conference, Xiaomi's stock price did not rise but fell, which formed a sharp contrast with the hot technology conference of Xiaomi Auto.
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