In recent years, time-honored domestic brands have gradually radiated new vitality, among which COFCO Merlin has successfully attracted the attention and love of young consumers with its strategy of insisting on quality and active innovation. COFCO Merlin luncheon meat, as a classic domestic product, not only continues to strive for excellence in product quality, but also actively explores the path of rejuvenation to help old domestic products rejuvenate.
In the past, time-honored domestic brands were often regarded as old-fashioned, outdated, and traditional, but now this impression has changed radically. The key words in the eyes of consumers have changed from the old and traditional in the past to the trend and creativity of today.
COFCO Merlin Luncheon Meat has always adhered to high quality and food safety to ensure that every product has visible ingenuity. From the selection of raw materials to the control of the production process, COFCO Merlin has carried out strict checks, selected high-quality raw meat with more lean and less fat, and at the same time ensured the tender taste of luncheon meat without dryness or firewood through professional pickling and chopping process.
In order to meet the diverse needs of modern people, COFCO Merlin is constantly innovating. The "Mei Cuoer" series of single-slice luncheon meat launched by it has the convenient characteristics of tearing and eating, eating at one time, easy to carry, and can be stored at room temperature, breaking through the limitations of canned luncheon meat in the past and satisfying the fast-paced life of modern people.
At the same time, COFCO Merlin actively explores the path of brand rejuvenation to shorten the distance with young people. The "Mei" series of canned food launched by it has won the emotional resonance of young consumers with a soft and cute image, combined with popular social stalks, which is in line with young people's pursuit of life and work, and has narrowed the distance between them and consumers. This empathy not only makes the brand more relatable, but also helps COFCO Merlin win strong popularity among young consumers.
COFCO Merlin's successful experience has made more domestic brands understand that time-honored domestic brands not only need to maintain quality, but also actively adapt to market changes, bravely enter the circle of young consumers, and find the communication code to establish a connection with them. In the future, COFCO Merlin will continue to explore and practice to find the best way to resonate with young people at the same frequency, realize the development of the brand Changhong, and inject more impetus into the revitalization of the country.