1.Sensitive users: Pinduoduo is positioned as a low-cost e-commerce platform, so sensitive users are one of Pinduoduo's main target user groups. These users pay attention to the best of the product and are willing to snap up a variety of goods in low-cost activities such as grouping.
2.Users with high social activity: Among Pinduoduo users, the proportion of users with high social activity is high. These users like to share shopping information, post orders, exchange shopping experiences, etc. on social networks**, and can also get more preferential information through social networks.
3.Third- and fourth-tier urban and rural users: Pinduoduo has a higher penetration rate in third- and fourth-tier cities and rural markets, and these users are more sensitive to **, while having a lower brand recognition, and pay more attention to practicality and cost-effectiveness.
4.Young people and housewives: Young people and housewives are another major user group of Pinduoduo. Young people pay attention to individuality and fashion, and like to look for new and unique products on Pinduoduo;Housewives, on the other hand, pay more attention to the practicality and cost-effectiveness of goods, and are willing to buy all kinds of goods needed by the family in activities such as grouping.
5.Sinking market users: Sinking market users are one of Pinduoduo's core user groups. These users usually live in small and medium-sized cities or rural areas, with relatively low spending power, and pay more attention to ** and practicality. Pinduoduo has attracted the attention and trust of a large number of users in the sinking market by providing low-cost and high-quality goods and services.
To sum up, the user characteristics of Pinduoduo's massive users include sensitive users, users with high social activity, users in third- and fourth-tier cities and rural areas, young people and housewives, and users in lower-tier markets.
These users have certain commonalities and differences in consumption habits, needs and behaviors, and Pinduoduo provides corresponding goods and services for different user groups to meet their different needs and preferences. At the same time, Pinduoduo has also continuously improved user loyalty and satisfaction by continuously optimizing user experience and strengthening brand cooperation, so as to achieve the accumulation and precipitation of a large number of users.