In recent years, with the popularization of the Internet and the rise of the e-commerce industry, the popularity of domestic products has been growingMore and more time-honored brands and new national brands are emerging in the public eyeWith excellent product quality and innovative service quality, it has shown strong competitiveness and won wide recognition from consumers at home and abroad.
From December 2nd to 5th, the 2023 Boao Forum for Chinese Entrepreneurs, jointly sponsored by Xinhua News Agency, Hainan Provincial People**, and China Brand Construction Promotion Association, and undertaken by Xinhua News Agency Brand Work Office, Xinhuanet, and Hainan Provincial Committee of the China Council for the Promotion of International Trade, was held in Boao, Hainan. On December 3, the 2023 China New Consumption Development Conference held at the same time announced the results of the selection of excellent cases of "National Brand Innovation Journey".Infinitus was awarded one of the "Top 10 National Brand Innovation Cases" by Xinhuanet, and well-known brands such as Weilong and Yu Meijing were also selected during the same period.
During the roundtable dialogue session, Mr. Yang Qingbing, Vice President of Xinhuanet, and Mr. Zhang Qian, Director of Corporate Social Responsibility and Affairs of Infinitus (China), had an in-depth exchange with representatives of a number of well-known enterprises and industry associations on the theme of "How National Brands Can Lead New Consumption".
Mr. Zhang Qian said: "In the new consumption era, national brands want to grasp consumer demand and seize the opportunity of consumption upgradingWe need to focus on what we are good at, and solidly promote scientific and technological innovation, quality and safety, and cultural leadership, improve the production efficiency of enterprises, enhance their core competitiveness, and become a leading enterprise in the industry and even subdivided industries. ”
In September 2023, Infinitus launched the "Health Trend, I See" series of activities to "build momentum" and "break the circle" for brands through hot topics. Among them, the series of activities include "Carnival", "Health Party", "Talent Show" and "Wonderful Night".Big FourThe activity section, since its launch, has been in the country30 pcsThe province has organized more than that300 gamesLarge and medium-sized activities, exceeded36,000 gamesAs for the small event, I selected it near5000 bitsHealth enthusiasts have opened up a complete link from the brand side, to the channel side, and finally to the consumer sideBy popularizing health knowledge to the public, promoting national health, and allowing more people to understand the beauty of Chinese health preservation, the activity has set off a wave of health preservation trends across the country.
In the face of people's escalating health needs, Infinitus has responded to the trend and actively sought changes, accelerated brand building, shaped brand advantages, and demonstrated brand power in service and integration into the new development pattern. The award as one of the "Top 10 National Brand Innovation Cases" by Xinhuanet fully reflects the recognition and affirmation of Infinitus in terms of brand innovation.
In the future, Infinitus will continue to adhere to its positioning as a Chinese herbal health product, and continue to create new products in the fields of products, brands and culture under the guidance of Chinese health theory, so as to promote the high-quality development of Chinese brands.