In the development of China's liquor industry market, we can clearly perceive the weight of social consumption, among which strong aroma liquor accounts for the largest proportion of the liquor market, which has exceeded 60% as early as 2015. Among them, the well-known brands of strong aroma include Luzhou Laojiao, Wuliangye, Jiannanchun, Yanghe Daqu, Gujing Gongjiu, etc., while the proportion of sauce-flavored liquor is only a few percent, which is equivalent to the single-digit proportion of the strong-flavored market, but with the rise of soy sauce liquor, sauce-flavored liquor has also received more and more attention.
In the heat of these two flavored liquors, it seems that it is difficult for us to see the sound of other alcoholic beverages, such as rice wine. As a traditional liquor with the longest brewing history and the widest range of existence in China, rice wine plays a pivotal role in the development of China's liquor culture in terms of cultural influence and brewing technology. However, with the rapid development of modern society, the market share of rice wine is gradually challenged by other alcoholic beverages.
Some people say that rice wine, as the former mainstream liquor in China, has lost the attention of the market today, perhaps because it has lost its original taste. Many people speculate that technology and ruthlessness have also infiltrated the production of rice wine, after all, no one can be sure whether the current rice wine is the rice wine of the past. In fact, we can't make a conclusion about whether rice wine has lost people's hearts. The reason why we can't see rice wine in our daily life is actually because rice wine does not occupy a dominant position in China's catering culture. Compared with liquor and beer, the drinking history and popularity of rice wine in China are relatively low.
Rice wine is a traditional brewing wine in China, and its history can be traced back to the Shang and Zhou dynasties. However, with the passage of time, liquor and beer have gradually become the dominant alcoholic beverages in China, while rice wine has gradually been marginalized. This is mainly due to the fact that the taste and habits of rice wine are different from those of liquor and beer, resulting in its gradual decline in popularity in the market.
Moreover, the brewing process and raw materials of rice wine are also relatively special, resulting in its high production cost and relatively expensive. To a certain extent, this has also limited the popularity and marketing of rice wine. At the same time, with the development of modern society and the change of people's lifestyles, easy-to-drink liquors such as liquor and beer are more favored by young people, while rice wine is gradually regarded as a drink for the elderly.
In order to adapt to the changes in the market, the rice wine industry needs to innovate and reform to regain the favor of consumers.
The rice wine industry can strengthen brand building. There are many brands of rice wine, but there are not many well-known brands. By strengthening brand marketing and promotion, we can improve the popularity and reputation of the rice wine brand and attract more consumers.
The rice wine industry can innovate the brewing process and taste. With the diversification of consumers' tastes, the taste of rice wine also needs to be constantly adjusted and innovated. The taste of rice wine can be enriched by improving the brewing process and adding different accessories to meet the needs of different consumers.
The rice wine industry can also explore new market channels. In addition to traditional catering channels, rice wine can also enter retail channels such as supermarkets and convenience stores, as well as online e-commerce platforms. By expanding sales channels, more people can understand and buy rice wine.
On the basis of maintaining tradition, the rice wine industry needs to continue to innovate and reform to adapt to the changes in the market and the needs of consumers. Only in this way can the rice wine culture continue to be inherited and developed.