This year's Singles' Day carnival has come to an end, and unlike previous years, this year's event has shown a new consumer trend, namely "sober shopping in the world". Consumers are becoming more rational and pragmatic in their consumption, no longer focusing on participation and atmosphere, but gradually returning to the normal shopping experience. This is a change in the consumption mentality of consumers, and it is also a new idea for the sustainable development and stable progress of the e-commerce industry. As a fashion live broadcast e-commerce platform, Mushroom Street handed over a satisfactory answer to consumers with a very "cool" promotion in this year's Double 11 carnival.
CheckThe elements return to the public eye, puff downThe turnover of services is nearly 10 million
In recent years, the retro style has become more and more intense in the fashion circle, and the classic retro element - check has returned to the public eye. Therefore, Mushroom Street, which is positioned as the core of fashion, has excellent sales performance in the plaid coats, plaid shirts and other items brought during this year's Double 11 promotion. At the same time, the self-designed clothing of the anchor of Mushroom Street is also deeply loved by consumers, according to the data of Mushroom Street, the turnover is as high as 87.43 million yuan. With the advent of winter, the temperature gradually decreases, and the long puff down jacket with both warm and fashionable attributes has become the most popular item on this year's Mushroom Street Double 11, with a cumulative turnover of nearly 10 million.
Insight into the new trend of women's health consumption, and the turnover of related products is as high as millions
With the improvement of the economic level and the awakening of women's self-awareness, the consumption demand of the new generation of women under the boom of "she economy" is gradually moving closer to pleasing themselves, and they pay more attention to how to become beautiful and anti-aging. In addition, winter is the best season for health and skin care, and Mushroom Street, which has accurately captured this through a refined operation strategy, has brought Chinese conditioning and health care and Western-style beauty and skin care products in this Double 11, and they have achieved outstanding results. It is reported that the turnover of traditional Chinese medicine food and beverage supplies, collagen drinks and beauty device sets is as high as millions of yuan, and single products such as fat-burning coffee and anti-sugar drinks have also sold tens of thousands of pieces on Mushroom Street.
platformAnchorsStrengthenedPushConsumersIncreased purchasing power
In a live broadcast, the first thing consumers see is the anchor, so the importance of the anchor's strength is self-evident. According to Mushroom Street "11According to the battle report of the "11 Live Shopping Festival", during this Double 11, the single products of the 13 anchors on Mushroom Street were sold more than one million, and the average "purchasing power" of UV reached 868 yuan. From these two points, it is not difficult to see that the strategy of Mushroom Street to continue to cultivate and support the growth of anchors has further achieved results, and the professional ability of Mushroom Street anchors to bring goods is increasing day by day. In addition, this also reflects the recognition and trust of consumers for the Mushroom Street platform, which is a two-way rush between the platform and consumers.
At a time when mass consumption is gradually showing the characteristics of health and self-please, by deeply exploring the consumption needs of users and giving full play to the platform's own advantages, Mushroom Street has brought consumers a shopping carnival shopping experience in this Double 11 promotion. Today, Mushroom Street has formed a unique and distinctive differentiation advantage in many e-commerce, and it is believed that it will be able to bring consumers a higher quality shopping experience in the future.