First, the overall market income**.
Before formulating the STP planning and development positioning plan, it is first necessary to conduct a ** on the overall income of the market. This helps companies understand market trends, grasp business opportunities, and provide data support for subsequent planning work.
Overall market returns** need to be based on extensive market research and data analysis. By combing through public information such as industry reports, financial reports, and news reports, combined with the actual situation of the enterprise, qualitative or quantitative methods can be used, such as trend analysis method, expert scoring method, regression analysis, etc., to improve the overall revenue scale and trend of the market in a certain period of time in the future.
In the process, special attention needs to be paid to the impact of macroeconomic situation, changes in policies and regulations, scientific and technological progress and other factors on the market. At the same time, it is necessary to pay attention to the interference of non-market factors to ensure the objectivity and accuracy of the results.
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Second, STP plans to develop a positioning plan.
STP planning refers to the planning of enterprises in three stages: segmentation, target market selection and positioning. The development positioning plan is based on the results of STP planning, and formulates a clear and specific development strategy and positioning for the enterprise.
1.Market segmentation.
Market segmentation is the first stage of STP planning, which aims to divide the entire market into sub-markets with similar needs and characteristics. In the process of market segmentation, enterprises need to conduct an in-depth analysis of the market, identify the differences in the needs of different consumers, and divide the market into different sub-markets based on these differences. Commonly used market segmentation criteria include geographic region, consumer group, spending habits, purchasing power, etc.
2.Target market selection.
After completing the market segmentation, the business needs to choose the target market that suits it. The selection of the target market should take into account the company's own advantages and resources, as well as the demand potential and competitive situation of the market. By assessing the attractiveness of different sub-markets, companies can choose one or more sub-markets with growth potential as target markets. In the selection process, companies need to weigh the pros and cons and develop a target market strategy that is in line with their own development strategy.
3.Market positioning.
Positioning is to choose a unique position in the target market, so that the enterprise can form a unique perception and value in the minds of consumers. The purpose of positioning is to form a differentiated advantage in the minds of consumers, so that enterprises can establish a unique image and brand in the market. In the process of positioning, enterprises need to analyze the demand and competition of the target market, find out their own advantages and differentiating factors, and form a unique competitive advantage through the integration of brands, products, services, etc.
3. Implementation and monitoring of development positioning plans.
After completing the STP planning and market positioning, the enterprise needs to formulate a specific development positioning plan and take corresponding measures to ensure the implementation of the plan. This includes strategy development and resource integration in product development, marketing, branding, etc. At the same time, enterprises need to establish an effective monitoring mechanism to track and analyze market changes and implementation effects in real time, and adjust the development positioning plan in a timely manner to ensure its consistency and effectiveness with the overall strategy of the enterprise.
To sum up, the overall market return** and STP planning and development positioning plan are an important basis for enterprises to formulate development strategies and market competition strategies. Through scientific market research and analysis, enterprises can better grasp market trends and business opportunities, and formulate a development positioning plan that meets their own characteristics and resources. In the process of implementation, enterprises need to strengthen monitoring and analysis, adjust strategies in a timely manner, and ensure the feasibility and effectiveness of the development positioning plan.