At present, there are 12 major liquor flavor types in China, among which strong flavor, sauce flavor and light fragrance are the mainstream flavor types.
The fragrant liquor is represented by Shanxi Fenjiu, which has the characteristics of fragrant, mellow sweetness and softness, and is a traditional product of northern China.
The strong aroma liquor is represented by Sichuan Wuliangye and Luzhou Laojiao Daqu Liquor, which has the characteristics of aromatic, sweet and harmonious aroma.
The sauce-flavored liquor is represented by Kweichow Moutai, which has the characteristics of sauce aroma, delicateness, mellowness and long aftertaste.
These three aroma types not only represent the diverse flavors of Chinese baijiu, but also reflect the lifestyles and taste preferences of people in different regions and eras. Aromatic liquor is one of the oldest types of liquor, dating back to ancient Chinese rice wine. Due to its low production cost and suitable taste, Fenjiu is deeply loved by consumers. The state banquet of the founding of the country also used Fenjiu, and since then Fenjiu has been on the mainstream stage until the early days of reform and opening up in the eighties of the last century.
However, with the development of the times and the change of consumer tastes, the light-flavored liquor gradually lost its dominant position, and the market share was gradually replaced by the strong flavor type. Until 2006, Moutai surpassed Wuliangye, and the sauce flavor represented by Moutai gradually emerged. With the improvement of consumers' requirements for health and quality of life, sauce-flavored liquor has gradually become the new favorite of the market.
The popularity of Moutai is not only a recognition of its excellent quality, but also reflects the far-reaching influence of its brand culture. This glorious history of Moutai not only promoted the upgrading of China's liquor market, but also led to a new understanding of traditional sauce-flavored liquor.
From a standout to a star-studded group.
The light of Moutai has not only brought dazzling market achievements and extensive reputation to itself, but also is like a beacon that illuminates the development path of the entire sauce-flavored liquor industry. With the continued popularity of Moutai, more and more consumers have begun to explore and taste other sauce-flavored liquor brands. These brands, like the tailwind of the giant ship Moutai, have ushered in rapid growth and development.
Brands such as Guotai, Guizhou Xi Wine, Zhenjiu, Diaoyutai and other brands have shown their own unique style under the leadership of Moutai. These brands are either deeply engaged in traditional brewing technology, or focus on brand culture construction, or are committed to innovation and research and development, and together provide consumers with a rich and colorful sauce-flavored liquor experience. Driven by Moutai, it has greatly stimulated the vitality and potential of China's soy sauce liquor market, making it one of the most vibrant and innovative areas in China's liquor market. This positive competitive environment not only promotes brands to constantly innovate to meet the changing tastes and needs of consumers, but also lays a solid foundation for the prosperity and development of the entire industry. Moutai's market leadership has further given birth to a new era - the era of sauce fragrance!
Sauce flavor outlet: the cultural trend led by Moutai!The heat wave of sauce-flavored liquor is far from a temporary market carnival, it profoundly reflects the current consumer trend and cultural yearning. In this new era, known as the "Sauce Flavor Era", consumers are increasingly looking for products that tell stories, pass on culture, and show ingenuity, and it is these elements that form the core charm of Sauce Flavor Baijiu. In the next few years, we expect this trend to continue to rise, and the market potential and attractiveness of sauce-flavored liquor will become more and more significant. It is expected that in the next 20 years, the soy sauce liquor market will become a leader in the liquor industry. This growth was driven by the nationwide popularity of sauce-flavored baijiu, the transformation to the high-end market, and the deepening of the brand image.